Stop Using the Cup of Coffee vs. $0.99 App Analogy
How often have you heard people say “I could have made that app, if only I’d thought of it first”. Or “that’s so simple, I can’t believe its been so successful”. These are telling statements. The general public doesn’t understand the complexity and time it takes to build something great.
I myself feel ridiculous when I resist “wasting” one dollar on an app. I feel even more ridiculous when I then drop $4 on a white chocolate mocha at Starbucks. And yet, those feelings come back. The mindset of the consumer (even very knowledgeable consumers) is difficult to modify. I can hope, though, that even my own unconscious resistance will slip away as the proliferation of “apps” continues to take over the marketplace.