Federico Viticci, on Hipstamatic and Instagram’s new collaboration:
What I really think could be huge, both for the companies involved and the users, is the API that Hipstamatic is leveraging here. Hipstamatic is doing the right thing: sharing has become a fundamental part of the mobile photo taking process, and it would be foolish to ignore Instagram’s popularity and come up with a whole new network.
This is good, though I don’t think this collaboration with Hopstamatic necessarily infers the a future opening of the Instagram API. Honestly, I’d like to see Instagram keep this sort of thing selective.
But I still don’t see how Instagram intends to make money.