Software, Hardware, Silverware

Frequent, Intense Mature and Suggestive Themes

Marco Arment:

The rationale behind the inconsistently-enforced “Applications must be rated accordingly for the highest level of content that the user is able to access” policy is to avoid undermining these controls. Parents who disable Safari don’t want their kids just downloading Atomic Web Browser instead.

But the current solution is inconsistent, arbitrary, unfair, and ineffective: entire categories of web-browsing and web-content apps are still permitted to bear 4+ ratings. Teenagers who can’t look at porn in Safari or Atomic Web Browser can just get there from Google Search or Twitter instead.

That while dictionary apps are being forced to carry these ratings. This is one of those things in iOS that seems like an afterthought. It’s become almost comical how apps are being labeled1. Apple needs to gut their system and rethink it logically. As any good journalist would, Marco follows proposes a solution:

Add another rating category. Call it something like “Can access unfiltered web content.” Require all apps with such abilities to select that classification in iTunes Connect.


  1. Though decidedly less comical for developers. ↩︎