Software, Hardware, Silverware

Learning from Competition

Marco Arment, on Instapaper and custom fonts:

Instead, I’m taking this misstep as a wake-up call: I missed an important opportunity that’s necessary for the long-term competitiveness of my product. So I’ve spent most of the last week testing tons of reading fonts, getting feedback from designers I respect, narrowing it down to a handful of great choices, and negotiating with their foundries for inclusion into the next version of Instapaper.1 And the results in testing so far are awesome. I wish someone had kicked my complacent ass about fonts sooner.

It’s not often that someone completely acknowledges his own failings and the successes of his competitors. I can’t wait for the next Instapaper.