Software, Hardware, Silverware

The Feature

Give Me Something to Read or Editor’s Choice has been renamed The Feature.

Marco Arment:
I came up with “The Feature”, which we didn’t absolutely love, but that we both liked. It fit more of the criteria than anything else we considered, and while it’s not especially unique, it conceptually represents the site very well without smelling like newsprint. The site often features feature articles, and “The Feature” implied a regularly selected feature article. No other name we considered was a better conceptual fit: it really made perfect sense.

Nope, it’s a great name.