A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.” Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.
I’ve said it before: if there’s one company I’m even less likely to give my personal information to than Facebook, it’s Google. I only use Facebook because all of the people I know do, and I hate it. And I hate Google+. I’m thankful I’m not forced to use it too.
Truth is I’ve never been much on advertising. I don’t click on ads. When Gmail displays ads based on things I type into my email message it creeps me out.
That’s coming from a former Google employee and devotee.