Austin Carr, profiling Square for Fast Company:
The level of detail is common of Square’s team, which pays its products pixel-close attention. Once, for example, the team urged Fast Company to change an image we featured in a Square story about Starbucks because it contained the incorrect rendering of the picture’s green coloring. (“It’s subtle,” the PR rep wrote to me then by email, “but the green at the top is [fashioned after] a [Starbucks] apron [material], versus just being green and flat.”) And that sense of detail stretches to the highest levels of the company.
I smile every time I meet a small business owner accepting payments through Square. Here we are, in just 2013, and small shopkeepers and food truck runners are carrying around iPads accepting credit card payments.
That anecdote reminds me of the Steve Jobs story where he decided the Google logo looked like a turd on the original iPhone, so he called up Vic Gundotra and had it changed. The little things, even or especially the ones no one will notice, are incredibly important and essential to taking something from “good” to “great”.