While I am an Apple TV user and will remain as such, I really like this new feature from Roku (emphasis added):
It’s a great day for TV lovers. Today, we’re excited to introduce the new, fully loaded Roku 3 – our fastest, most powerful streaming player to-date. From an intuitive new interface to an enhanced remote with built-in headphone jack for private listening, the all-new Roku 3 was designed with you in mind.
Apple could and should do this. While they’re at it, why not add a microphone for Siri?
UPDATE: Thinking on it, Apple already has this remote in the hands of millions. They just haven’t written the software for it yet.