But where the $2.50 soda might have brought me mere minutes of enjoyment, a $5 game could bring me hours of fun and a $10 app could boost my productivity in all sorts of ways. I’ll also spend $9 per month on Netflix for the promise of a few hours of entertainment each month, and many will spend $40 to $60 for a console video game. It’s worth spending money on things that can improve your life—even if they don’t come shipped to your home in a cardboard box.
I used to be among those who shuddered away from pretty much any app that cost money. I always knew it was dumb, but it took some serious mental training to get over it. Now, I buy apps that I like without hesitance. That’s the only way that our app stores can continue to thrive, and the only way we can keep getting great apps.