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Netflix Now More Popular than HBO in U.S.

Netflix has for the first time overtaken HBO in U.S. subscriber-count, reports Andrew Wallenstein for Variety. Wallenstein notes that this news “will likely escalate the rivalry” between the two companies. On the contrary, this match is Netflix’s to win or lose. While Netflix is still far behind HBO in international subscribers, Wallenstein notes, they have the momentum. They have the upper hand.

“The goal is to become HBO faster than HBO can become us.” That was Ted Sarandos, Netflix’s chief content officer, three months ago. It’s getting to the point where HBO won’t be able to catch up.