Shawn Blanc on spoiler-rich movie trailers:
I’ve always viewed trailers as film art in and of themselves. And while I certainly enjoy watching today’s epic trailers, I have more appreciation for the ones which maintain some self control, aiming to tell me just enough and no more.
The trailer for The Shining, as Mr. Blanc himself links to, is the pinnacle. It immediately tells you whether this is a film for you or not, without giving away a lick of the plot. I hate the trend, too, Mr. Blanc.