Some designers are saying that the new look is “over the top.” The same thing was said about Aqua over a decade ago. And in succeeding years, that original UI has continuously been refined to what we see today.
We’ve become accustomed to Apple’s incremental approach which continuously refines their products. This is typically an additive process where new features are included or existing ones are improved.
But with major user interface changes such as Aqua or iOS 7, Apple has another tendency: they overshoot the mark. Their incremental approach then becomes one where unnecessary items are removed (such as Aqua’s stripes) or improved (excessive shadows and transparency are toned down.)