Software, Hardware, Silverware

Maybe It’s Time For Apple To Go Back Behind The Curtain

MG Siegler:

Like most people, I was following Tim Cook’s talk at the D11 conference with great interest. And while it generated a lot of headlines, it became apparent quickly that not much was actually being said. Just to make sure, I went back and watched the entire interview. One thing stuck out above all others:

It was boring.

I agree. I listened to several podcasts this week that discussed the Cook interview as if it was some great tell-all. It wasn’t. We didn’t learn anything new. There was no reason for Cook to agree to it.

I’m also unsure that Mossberg and Swisher should be giving these interviews. They have the history, sure, but Swisher in particular is just not good at it.