Allen Pike on argues that Apple should curate search results on the App Store:
Manually curating search results fits with Apple’s culture, and their general attitude towards the Store. The App Store team seems to believe that features and curated recommendations are the best strategy for improving discoverability of good apps. In theory, manually curated search results could work well.
In practice, though - at least for the keyword “Twitter” - they have a lot of curating left to do. A lot.
Agreed. I think also that Apple shouldn’t be allowing apps with titles like “Cool Wallpapers HD & Retina Free with Facebook & Twitter for iPhone iPod iPad”. Apple has always been a premium brand, and that should extend (at least somewhat) to the contents of their stores. Having “Cool Wallpapers HD & Retina Free with Facebook & Twitter for iPhone iPod iPad” appear in the top ten results when searching “Twitter” screams crappy, not premium.