David Smith on games that make money through In-App Purchase:
Much of the success of consumable In-App Purchase is that each individual purchase is small and feels less significant. The goal is to nickel-and-dime users in such a way that they don’t realize the actual level of their expense until they get their iTunes bill.
I hate these games passionately1. If I was running Apple, I’d ignore Smith’s (good) suggestions for making these games more transparent about their tactics and just forbid them entirely.
Real Racing 3, I’m looking at you. ↩︎