Software, Hardware, Silverware

Apple Does Worse With First-Time Smartphone Buyers

Ina Fried for AllThingsD:

“Previous smartphone owners buy Apple iPhones much more than first-time owners,” according to Consumer Intelligence Research Partners. “Almost 50 percent of previous owners buy an iPhone, while under one-third of first-time owners buy an iPhone.”

So first time smartphone buyers tend to buy cheap Android phones, and when they realize they’re crappy they go and buy iPhones. Sounds about right.