John Moltz for MacWorld:
Microsoft believes that people don’t really want separate devices, they want just one. And it likes to present iPad users as “frustrated” with that device’s inability to be the one true product for consumers. In talking about the Surface, Bill Gates said of iPad users:
“They can’t type. They can’t create documents,” said Gates.
Now, in his defense, it’s possible he’s never used an iPad before. Or seen one. And he may also be unaware there are kinds of documents other than Word documents. The point is, Microsoft is selling the idea that the iPad is half a solution and the Surface is the whole solution.
Of course, it’s not selling that idea very well, given the Surface’s sales figures, but we’ll get to that in a minute.