Brian X. Chen for The New York Times:
Mr. Jobs was notorious for throwing his weight around however he could. One person on the iPhone design team was also named Steve, which caused some confusion in meetings. Mr. Jobs sought to change this.
“At some point Steve Jobs got really frustrated with this and said ‘Guess what, you’re Margaret from now on,’” Mr. Tolmasky said. From there on, members of the team would always address the designer Steve as Margaret.