Software, Hardware, Silverware

Angela Ahrendts: ‘Starting Anew’

Angela Ahrendts, Apple’s new retail chief, posted to LinkedIn:

First: “Stay in your lane.” You’ve been hired because you bring a certain expertise to the team and the company. Try to resist putting additional or undue pressure on yourself trying to learn it all from day one. It’s human nature to feel insecure about everything you “don’t know”. By staying focused on your core competencies you will be able to contribute much sooner, add greater value long term, and enjoy and have more peace especially in the early days.

It’s cool to see an Apple executive making a public blog post, and her advice is good (and short). It’s super weird it’s on LinkedIn though; doesn’t really help dispel the idea that Apple doesn’t get social media.