Software, Hardware, Silverware

Entries tagged: Apple

A company that values making great products above making great profits. A company that thinks different.

Apple Wins an Emmy

Remember ‘Misunderstood’, Apple’s great holiday ad from this past season? It won an Emmy1 for Most Outstanding Commercial.

  1. For those keeping track, Apple has and Emmy and a Grammy, and needs only the Oscar and Tony to complete the EGOT. ↩︎

Android Wear, From an Actual User

Russell Ivanovic:

I won’t lie to you, whenever my timeline fills up with negative articles about new technology from people who haven’t even touched it, I die a little inside. I get that the sports team you’ve chosen to support didn’t release it. I get that all other sports teams are not as good as yours. I get that you view everything your sports team does in a positive light, and everything the opposing teams do in a negative light…but you know these aren’t sports teams right? They are companies.

So I won’t lie to you: Android Wear is pretty close to what I want from Apple. I think Apple can and will do it better, more refined, etc., but I think people who want something that isn’t “just” a notification device and “just” a health tracker are going to be disappointed.


New iPhone ad from Apple; the song is “Life of Dreams” by Julie Doiron.

A ‘New’ iPod touch

When I was about to buy my first iOS device, what would end up being a second generation iPod touch, the rumor was the new one would have a camera and 16GB of storage (up from 8) for $199. That didn’t happen, and I wound up with $189 8GB model. Today, 4.5 years later, that rumored model finally exists. And it ships with the bleeding-edge A5.

ABC News Now on Apple TV

Apple TV owners can now stream live ABC News, national and a some local stations. There are two types of content that’s been slow to move into the post-cable era: live news and live sports. I’m a big fan of watching the news in the morning before work, and Apple TV has had SkyNews for awhile, which is OK, but the addition of an American news channel is most welcome. Now I’ll keep crossing my fingers to be awoken by Siri giving me the weather, my schedule, and then turning on my TV for me and tuning to the news.

Angela Ahrendts: ‘Starting Anew’

Angela Ahrendts, Apple’s new retail chief, posted to LinkedIn:

First: “Stay in your lane.” You’ve been hired because you bring a certain expertise to the team and the company. Try to resist putting additional or undue pressure on yourself trying to learn it all from day one. It’s human nature to feel insecure about everything you “don’t know”. By staying focused on your core competencies you will be able to contribute much sooner, add greater value long term, and enjoy and have more peace especially in the early days.

It’s cool to see an Apple executive making a public blog post, and her advice is good (and short). It’s super weird it’s on LinkedIn though; doesn’t really help dispel the idea that Apple doesn’t get social media.

Nitin Ganatra on Debug

A great episode of a great podcast. Nitin Ganatra, formerly of Apple, talks about his first days there, including the NeXT acquisition, Copland, Rhapsody, System 7, Mac OS 8, and Carbon.

Continuity Is the Future of Apple

Serenity Caldwell:

We write emails on our iPhone because it’s convenient to not have to pull out a laptop, even when we get to a place where that laptop is easily accessible. We drag computers on airplanes because we need their data, even if we don’t need them. We concede the best experience in lieu of trying to make one device do everything—whether or not they’re the right tool for the job.

I do this constantly. I’ll spend 15 minutes fighting with autocorrect on my iPhone to chat with a friend, all the while sitting in front of my MacBook Air. I’ll drag the computer across the house to read an article rather than pick up an iPad and load the same tab there. Currently, there are a few tools that enable cross-device usage, but at our cores, we’re stubborn creatures: If it’s not easy, we’re not doing it. We’d rather compromise.

Brent Simmons on WWDC

Brent Simmons:

I’ve heard other developers say they want to wait about a year, and I totally understand that attitude. It’s reasonable to assume that Swift code written today may not compile in a few months — it’s a work in progress.

But my thinking is this: if I start using it now, I can provide feedback, and that feedback will help shape the programming language that I’m likely to use for the rest of my career. Maybe I’ll have a ton of feedback, and maybe I’ll have none — but I’d sure hate to have missed my chance to help.

I’m no language purist — quite the opposite. I’m a pragmatist with many years of experience who wants to write better software more quickly.

I did not expect Swift. I expected it in five years, maybe. But this is — far and away — the thing I’m excited about. (I’m about a third of the way into the book.)

Notifications Are About to Rule the Smartphone Interface

Mat Honan for Wired:

Interactive notifications will spur all sorts of new behaviors. (And yes, Android already has interactive notifications, but the ones in iOS 8 look to go beyond what KitKat can do.) Some of these will be simple, like the ability to reply to an email or text message. But they’re powerful in that you can do this without quitting whatever you’re already doing. And this interactivity is not just limited to system apps. Third-party developers can take advantage of this new capability as well, so you could comment on something on Facebook, respond to a tweet, or even check in on Foursquare. But others are going to be radical, stuff we haven’t imagined yet. Once developers begin to really harness what interactive notifications can do in iOS 8—and they will—it’s going to cause one of the most radical changes since third-party apps. With the advent of iOS 8, notifications are the new interface frontier.

New Territory

Marco Arment:

But existing apps were all written by people like me who have been solidifying the assumption in our minds over our entire iOS careers that these features simply aren’t and never will be possible on iOS. We never thought we’d get these. It’s going to take a while before we internalize these new abilities and forget the old restrictions.

The first amazing, forehead-smacking innovations with iOS 8 won’t come from us: they’ll come from people who are coming to iOS development from this point forward, never having known a world with the old restrictions.

WWDC 2014 Liveblog

Tune in for live commentary on the WWDC 2014 keynote. 10 AM pacific, 1 PM eastern. No need to refresh the page!

WWDC 2014

That’s it, folks. Solid WWDC. Can’t wait to try this stuff.

No hardware; no Apple TV update. I guess we’ll keep waiting.

And hell yeah I’m putting it on my only phone.

It’s time for the wrap-up. iOS 8 looks amazing. Beta today, can’t wait to try it.

Swift apps can be submitted on day one of Yosemite and iOS 8.

Now we know what all of those unnamed sessions are and those banners upstairs.

Was that a boom mic in the shot?

I wish I knew more about this.

I don’t know what this stuff means but developers are cheering!

“The language is called Swift. And it totally rules.”

Objective-C without the C.

John Siracusa is wetting himself right now.

New version of Xcode.

Updates to SpriteKit. Again I don’t care, seriously. SceneKit. Ok.

At this point the games developers can make are cool but restricted mostly by the device. Why aren’t these on Apple TV? Because Apple is dragging their heels.

Tim: “What are gaming.”

So tedium. Such boring. Wow.

(We’re not related.)


Game demos. I hope we aren’t about to see game developers on stage. I hate that so more.

Metal: much improved access for games to the CPU and GPU. A lot of stuff I don’t understand ok.

CloudKit: free cloud assets for server side development. Way beyond iCloud. Going over these fast since press doesn’t really care.

Seems like there’ll need to be a common app for this.

HomeKit: common network protocol for home automation devices. Big “fuck you!” to Nest right now. Siri integration.

Photo library/camera APIs.

Works how you’d imagine.

Touch ID API.

Swype coming to iOS.

Third party keyboards… Was not expecting that.

How are users going to handle extensions?

Widgets look pretty cool, but definitely the possibility of uglifying the UI.

Weather information is now provided by The Weather Channel, according to Notification Center.

VSCO filters can be applied in Photos via their own UI. Really cool.

This is very cool.

Apps can appear on other’s share sheets. Bing can translate Safari pages. Third parties can put their widgets in Notification Center.

Extensibility: apps can offer services to other apps.

Craig’s back up. 4,00 new APIs.

Biggest release of the SDK since the launch of the App Store.

TestFlight built into the store.

Video previews.

Bundle sales.

New features for the store: Nearby changed to explore. Curation for the store. Better search. Faster search with continuing scroll. Editor’s Choice logo on search results.

300,000,000 visitors to the store every week. 75,000,000,000 downloads.

1.2 million apps in the store.

Tim coming back for the developer portion of iOS 8.

Siri: Faster voice recognition, Shazam, and “Hey Siri” when it’s plugged in.

Not free, but much cheaper storage options. I’ll finally upgrade I suppose. Still, not really cool, Apple.

At this point they really have to give us more storage. On the web too. Full res, original format.

But it looks like Apple really is solving the photo problem… next year.

Hopefully a beta soon. I want.

“We’re working on a grounds up photo solution for the Mac, shipping early next year.” :/

He keeps saying “iCloud Photo Library”. Surely this is a Mac thing too and surely we’re getting more storage.

“It’s really awesome.”

Pretty advanced editing features. Whither iPhoto?

Totally called the new wallpaper business aren’t you impressed?

Search in photos for location, time, and albums. More editing options in Photos.

iCloud Photo Library. Is this coming to Mac? Was John Gruber right?

Photos + iCloud. Sounds like unlimited Photo Stream.

So that’s how that works.

Up to six family members who share the same credit card…

With Family Sharing you can get at your family member’s purchases.

Helping parents everywhere stalk their children.

Family units on iOS, so you can easily share things between your family members.

Integration with the Mayo Clinic for blood pressure and other perimeters to catch health issues. Pretty cool but probably going to start small.

HealthKit provides a single place for applications to contribute data about your health. Health is the corresponding application where you can monitor everything about you. Third parties can access (with your permission) data about your health.

Health. Here it comes.

Oooh per-message S/MIME!!! (I don’t know what that is.)

I really don’t care about these features so…

98% of Fortune 500 companies use iOS. “And we’re gonna get the last two.”

Enterprise. Blegh.

Edits are saved to the original files so you don’t end up with duplicates.

iCloud Drive. You can now open files from other apps via the iCloud document picker. Thank god.

Messages looks great. All needed improvements.

If you get an audio message on your lock screen, you can listen to it by just putting your phone to your ear. Reply the same way.

He mentioned a “self-destruct” feature for attachments. Hopefully that alleviates those storage problems.

Videos play back in-line. More hair jokes ha ha.

Ooh sassy response.

Middle aged white dudes, every body.

Joz with a classic duck face, folks.

I was hoping QuickType would be Swype-style input… Damn.

Good-bye Find My Friends? I don’t think we’ll miss it.

Send voice and video messages very quickly.

You can change the name of group threads, turn of notifications for a thread or leave it, and add or remove people from it. You can share location with people in the thread. You can view all of the attachments in a nice view.

Messages is the most frequently used app on iOS.

SMS and phone calls on your iPad.

Continuity between iOS devices.

All that learning is local to the device. Private private private.

QuickType adapts to the message you’re sending, depending on what the rest of the conversation is like.

“QuickType” offers suggestions for what it thinks you’re typing.

Same Spotlight suggestions in Safari on iOS.

The same things you can do in Yosemite. App Store search, points of interest in maps, wikipedia entries, news, songs on the store, movies. Again, basically a textual Siri.

Spotlight. Yes.

But finally the iPad is getting features the iPhone can’t do. Mail looks great.

Contacts in multitasking is weird…

Facebook has actionable notifications, so it’s open to third parties.

“Bad Blood” by Bastille again.

Mail is getting more Mailbox-y.

iPad Safari gets Yosemite’s tab view and sidebar.

Your most frequently interacted-with contacts are in the multitasking area?

Works for calendar events, emails (I’m assuming) and works on the lock screen.

You can now reply to message notifications !!!

No more Missed in Notification Center.

“I missed you guys.”

End user features first. Here comes Craig again.

The excitement is building…

Giant release. Two stories: great end-user features and incredible developer features.

iOS 8. “We are not standing still.”

“toxic hellstew”. Tim doesn’t like Android.

Over a third of Android customers are running a version of Android 4 years old.

Android: 9% on KitKat.

iOS 7 is on 89% of devices.

He said “customer sat” again.

“Customer sat”. There it is. That was on the bingo card, right?

“Nearly half of our customers in China in the past six months switched from Android to iPhone.”

Digs on Android right now. Ok.

130 million iOS buyers were new to Apple this past year.

800 million iOS devices. 100 million iPod touches. 200 million iPads. 500 million iPhones. That’s half a billion.

Next up: iOS. Tim Cook’s back up.

I think the X in the logo is thinner this year.

Public beta program, but not happening today.

Coming in the fall. Free. Duh.

Available to developers today.

I’m hoping iCloud drive means we’re getting more storage for free…

That’s Yosemite. Yosemite is amazing.

This is mad awkward.

“We all want to welcome you to Apple.”

“Hey how you doin’ this is Dre.”

Calling Dr. Dre…

Continuity is amazing. I hope it works.

You can make calls from your Mac too.

Phone calls on your Mac, through your phone. Caller ID on your Mac. Holy shit that’s great.

SMS: texting on your Mac via your phone. “Green bubble friends” with “inferior devices”. They “insist on sending us messages”.

Even if your phone is across the room!

If you’re away from a network and your phone is nearby, your Mac will prompt you to set up a hotspot.

“Handoff”. “If you want to pick up where you left off on your Mac…” an icon appears on your iPad of the app you were working in. Swipe up to immediately get to it. Works for emails you’re writing.

AirDrop between OS X and iOS. Finally.

Continuity. “We believe you should be able to use the right device for the moment.” Yesssssss.

End of Demo. Craig’s back. “How about that parallel programming joke.” No just stop.

“I hope the rope is multithreaded.” ha ha

Markup isn’t very different from Preview annotations, just in the Mail app. meh.

Playing it smooth though…

Safari just crashed.

Spotlight suggestions in Safari look great. Spotlight is the killer feature of Yosemite.

We still have dots under running applications in the dock.

Safari remains way ahead of competition. Demo time.

HTML5 premium video, works with Netflix without need for Silverlight. 2 hours + more battery life than with Silverlight.

Separate private windows like Chrome.

Tab view that gives you grid of tabs, grouped by website.

RSS reading is back in Safari under Shared Links.

Safari: favorite bar under smart search field like iOS 7. Spotlight suggestions in Safari.

Annotations called “Markup” on emails.

Large email attachments via MailDrop. Basically uploads attachments to iCloud and emails a link instead of emailing the attachment.

For iOS.

iCloud document picker…

Technically this already worked but it was a hack. Just making that public.

You can now access your iCloud documents from apps (iOS and Mac) in Finder. And you can store all of your own files there.


Next: iCloud Drive.

Craig is going really fast. Seems like they have a lot to get through.

Basically a textual Siri. Would be great if this is on iOS too.

Spotlight looks really amazing. Going to change how you use your Mac every day.

Conversions in Spotlight.

“You haven’t had chili by the campfire until you’ve tried it with one of Jony’s custom made aluminium forks. It’s the diamond cut chamfered edges.”

No more black textured shit in Reminders.

Sports scores widget.

Notification Center goes over the desktop now, like iOS.

Nice default widgets. World clocks. Whither Dashboard?

Mentions of seeing wallpaper behind title bars reminiscent of… Vista. Heh.

My laptop looks like shit right now.

Third party apps are going to look like shit until they’re updated.

Demo time.

Internet searches. News feeds, maps, movies. Very Siri-like.

Inline preview for document search.

Spotlight: in the middle, like other launchers…

There’s a calculator widget, for example.

Updates to Notification Center: dark translucent like iOS. Today view from iOS. No Missed (hmm!). You can extend today view with widgets from third party apps.

Messages finally looks good.

Dark mode is sexy!

Dark mode!


All new icons. Very pretty. “Check out that trash can. That is a gorgeous trash can.”


Everything has been refined.

Very iOS 7.

This is pretty.

Helvetica. Not all circles for icons.

Video time.

Showing original Aqua.

New interface. Big enhancement to our most popular apps. And “Continuity”.

Check one off the predictions list, folks.

Using Futura in the presentation. Making jokes about OS X names. Oxnard? Rancho Cucamongga? Weed? No no no no. Yosemite.

Craig Federighi coming up to talk about the next version of OS X.

“Need I say more?”

“You may wonder how that compares to Windows.” Windows 8, a year older than Mavericks, is on 14% of Windows PCs.

Over 50% of installed base on Mavericks. Fastest adoption of any PC operating system ever.

40 million copies of Mavericks installed. Most of a single release ever.

80 million Macs.

“Let’s start with the Mac.”

“It’s so huge we’ve dedicated an entire section of the presentation to this.”

“You’re going to see the mother of all releases for developers.”

9 million registered developers. Up 50% over last year.

I’m 19 and I’ve done nothing!

“A special shout out to the student scholarship winners. They worked really hard to get here. Our youngest developer in the audience here today is 13.”

“This is a milestone year for this conference. It is the 25th year for this conference. It started in 1990 when a bunch of developers gathered together to talk about System 7.”

“From all of Apple: thank you very much.”

And here comes Tim Cook, to much applause.

A little girl to developers: “You inspire me so much.”

“What you really have is an intersection of technology and art.” There it is, folks.

“You open up an app and you open up a possibility.”

Now a kid with an artificial hand. Uses an app to do more and better things with it. That’s pretty cool. “I’m a fan of being different.”

These are choice quotes, folks.

“I gravitate toward very melancholy and painful songs.”

New Yorker: “I play solitaire, and of course I always win.”

“The best app of all time… has to be… Tinder.”

“I think these apps are essential to bring change to what’s going on in the ocean.”


Now average people are talking about the apps they can’t live without.

“That magic is a part of the app world.”

“I really don’t know what a developer looks like, but the apps they make let’s us do amazing things.”

Starting with a video, average people describing developers.

We’ve got a rights notice on screen.

“A Sky Full of Stars” by Coldplay.

“The Wire” by Haim.

“Pompeii” by Bastille.

“Lazaretto” by Jack White.

The Apple TV channel is live!

Just under an hour away from getting started!

‘Designed by Apple in California’

A good time to revisit this, the opening video from last year’s Dub Dub.

The Apple TV ‘Events’ Channel Is Live

Check your Apple TV, tune in at 10 AM pacific/1 PM eastern. Don’t miss it.

Gruber’s ‘WWDC 2014 Prelude’

Every once in awhile, John Gruber disguises something he knows as a prediction or musing. This, from tonight’s “WWDC Prelude”, sounds like one:

Speaking of typography, I expect the system font to change for the first time since Mac OS X 10.0 back in 2001. (If you want to be pedantic, Lucida Grande has been the system font since the public beta release in 2000.) Helvetica Neue is the obvious choice, since that’s what iOS uses. The wildcard would be Apple Sans (perhaps with a new name), a new typeface Apple has been designing in-house for years. (And if OS X switches to Apple Sans, maybe iOS 8 will too.) Bottom line, though, I think we’ve seen the last of Lucida Grande.

A quick Google search turns up nothing for “Apple Sans”. Doesn’t appear anyone else knows about it. Hm. Then there’s this:

…here’s what I’d like to see: a ground up rewrite of iPhoto, designed as a client for an iCloud-centric photo library. You can keep all your photos on your Mac, but they can all be on iCloud too, and thus accessible from your iOS devices anywhere with a network connection.

Oh man I hope that’s coming.

WWDC 2014 Predictions/Wishlist

WWDC starts tomorrow. Like last year, there’s an overall sense of mystery going in. We expect OS X to get redesigned, but we don’t know how far Apple will go. Last year no one guessed iOS 7 would diverge so fully from the past. Likewise, this year the argument goes that because OS X has windowed, overlapping applications, a complete change will be ugly until every app is updated to the new look. Surely, a change as drastic as iOS 7 won’t fly. Thing is, I don’t think Jony cares. And don’t call me Shirley. Are Mr. Ive and Mr. Cook going to let third party developer resentment hold them back from their “ideal” Mac OS? Nope.

Yosemite National Park
Yosemite National Park. Image courtesy of the National Park Service.

Let’s get down to predictions. Here’s what I expect to be announced tomororow:

Here are three things you might have heard rumored but I don’t expect to hear about tomorrow:

Finally, here are the things I’m crossing my fingers for (but aren’t likely):

That’s all I got. I think there will be more, maybe something new about the Beats acquisition, and hopefully new hardware, but I really don’t know. I don’t think anybody does, and that’s great. Last year’s WWDC was the most exciting Apple keynote since January 2010. I love not knowing.

For fun, I’ll be liveblogging the keynote this year. No, I won’t be in San Francisco but I’ll be on my couch in front of my Apple TV pretending I’m in San Francisco, and really that’s almost as good. That’ll go up tomorrow a few hours before the keynote starts, so if you’re around you can tune in.

  1. I kid, I kid. ↩︎

  2. How much of this is me wanting to avoid upgrade fever all summer? 50% at least. ↩︎

iWork Collaboration in iCloud

David Spark on iWork for iCloud:

While the experiment ultimately worked and he could see what I was typing, it was hardly simultaneous. Basically, we discussed and I wrote and he waited for the changes to show up, which happened about 30 seconds after I typed. If he typed anything on his side (even just a space bar), I got a conflict message on my end and had to pick a version to become gospel. While I think Apple is nailing the “productivity app in a web browser” part, they still have work their work cut out for them on the collaboration part.

I’ve had a different experience. I use iCloud Pages to collaborate with a writing team and iCloud’s performs marvelously for us with three simultaneous editors.

File a Bug

Daniel Jalkut:

My friend Marco Arment laments that of the 15 bugs he’s filed since 2009, eight have been marked as duplicates, and seven have received no significant response.

Since 2009, I’ve reported 161 bugs. It’s much harder for me to do a stone-cold analysis of the results of my efforts. Yes, I’ve “wasted some time,” but often in the process of doing so I have also gained a deeper understanding of the problems I was reporting.

Having filed 161 bugs over six years, I can guarantee you that I’ve had far more bugs ignored or filed as duplicate than Marco has. I’ve had my share of bugs for which I’ve had to send back a sternly worded note to the bug screeners, implying in as polite a language as I could muster that they were not doing their jobs well.

The real question is, why don’t either of these guys know you don’t capitalize ‘a’ in a title?

WWDC Banners Go Up

MacStories has photos of the banners going up for WWDC. Looks like we’ll be playing with OS X Yosemite in a few days.

Eddy Cue: ‘We’ve Got the Best Product Pipeline in 25 Years’

Ina Fried reporting on Eddy Cue and Jimmy Iovine’s interview at the Code Conference:

With Apple’s practice of playing coy over what’s coming next, executives are limited to employing an ever-changing collection of superlatives to not describe the product roadmap.

Apple SVP Eddy Cue, who leads the company’s media efforts, took that practice to a new level on Wednesday, insisting Apple’s current products roadmap was the best he has ever seen since joining.

“We’ve got the best product pipeline that I’ve seen in my 25 years at Apple,” Cue told Kara Swisher and Walt Mossberg at the inaugural Code Conference.

How much of that pipeline will we see on Monday?

Apple Buys Beats

The Beats deal is real:

“Music is such an important part of Apple’s DNA and always will be,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.”

Katie Cotton

John Gruber, remembering a moment with Katie Cotton, who announced her retirement this week:

As I took my seat, Katie Cotton, sitting in the second row, smiled and greeted me. “Hi John, glad you could make it. How’s the cold?”

I was feeling fine, the cold not much more than a memory at that point, and told her so. But I had to ask, laughing, “How did you even know I had a cold?”

Before she could answer, Greg Joswiak, sitting directly in front of me, turned around. “John, Katie knows everything.”

Apple Opens OS X Beta Testing to All

Darrell Etherington for TechCrunch:

Before today, you needed a developer account to help test Apple’s upcoming software releases before they hit the general user population. You didn’t need to actually develop anything, but it would still cost you $99 per year to partake, and technically it was still sort of against the rules. Today, Apple introduced its OS X Beta Seed Program to make pre-release Mac operating system software available to all who want to help try it out.

My wild-ass guess: OS X 10.10 (11?) is a radical change and Apple can’t wait to show it off, but they’re not going to be ready to ship a stable version this summer or this fall.


John Gruber:

Amidst all the well-deserved accolades celebrating the 30th anniversary of the original Macintosh, what has struck me is how very Apple that product — and the team that made it — was.

For one thing, they sweated the details. The greatest testimony to their genius is just how much of that original design is recognizable in today’s Mac OS X 10.9. A Mac user from 1984 could sit down in front of an iMac or MacBook today and recognize it as a successor to that original machine. That’s simply amazing.

Even more amazing is that some things haven’t changed at all. File, Edit, and View menus to start the Finder menu bar — the same today as in System 1 in 1984.

John Siracusa on Macintosh

John Siracusa:

Memories are short in the tech industry. For most people, Apple and Steve Jobs will always be synonymous with the iPhone, an uncontested inflection point in our computing culture. For me, the introduction of the Macintosh will always be more important. Though people who didn’t live through it might not feel it as keenly as I do, the distance between pre-2007 smartphones and the iPhone is much smaller than the distance between MS-DOS and the Mac.

Six Years a Mac

My older sister imprinted two important philosophies on me growing up: liberalism and Appleism. I grew up in a fiercely Republican, lower-middle class home and Apple products were few in far between. My wealthy grandfather favored the Windows world and so all of the hand-me-down laptops I received through grade school were shitty Compaq and Toshiba XP machines. Remember when external slide-in wireless cards were a thing? If you’ve been an Apple user all your life, you probably don’t, you lucky sons-of-bitches. Still I loved them and spent every afternoon on them, getting involved pretty seriously with some early 2000’s internet communities I’m too embarrassed now to call out by name.

In 2005 my sister asked for and received a white iPod video for Christmas. A very casual listener of music myself, I asked for some no-name multimedia viewer that vaguely resembled a PSP; it held about fifteen songs and could theoretically play video and games, though I never figured out either. I remember many car rides and plane rides to and from my dad’s over the next year or so listening to my sister’s iPod through rubber-necked Belkin headphone splitter, and when she would demo for me how the software worked I remember being impressed yet having no desire to own one.

Fast forward another Christmas and I was begging for an iPod. It came used off eBay, the exact model my sister got a year early: 30GB white. I loaded it with mostly my sister’s music collection and spent hours listening to it and playing Parachute and watching whatever free videos were available on iTunes. I even got in to podcasts for the first time, the venerable Mugglecast and Pottercast to stay up on all the movie five news.

The May after that Christmas my sister graduated high school and was given as a present a plastic white MacBook. I watched her unbox it and set it up, and listened to her tout the benefits of the Mac over Windows as my grandfather grumbled and suggested she load bootcamp and XP. An impressionable sixth grader, I accepted everything my sister said as absolute fact and if anyone asked which I preferred I would proudly say that Macs were better and I would have one if I could afford it.

The summer after she graduated my family moved to Massachusetts and my last Windows laptop stopped working. Its replacement came in a 6 year old Dual-USB G3 iBook from my grandma, running OS X Jaguar. Out of date in every regard, and yet it was the best computer I had ever owned. At the time, I did not think it very remarkable. I was often frustrated by the lack of software available for it and I could not store much of my music collection on its tiny 10 GB hard drive. Still, it worked just as it had when it was new, cranking away at 450 MHz and rendering the web just as well as any Windows PC I ever owned. Only after I moved on to a newer Windows 7 machine (out of necessity for something newer) did I appreciate just how good that machine was. It was the only computer I’ve ever owned that was not replaced because it broke. It still works fine, actually, now on Tiger and spending most of its days at the bottom of a trunk at my mom’s house, but it does boot and work perfectly. The iBook, more than the iPod I owned before it, truly introduced me to Apple and spurned my love for their products.

Thirty years ago Steve Jobs introduced the first Macintosh and completely changed the computer industry; six years ago I got my first Macintosh and I was started onto the journey toward total Apple immersion. I’ve now owned four iPods, two iPads, I’m on my second iPhone and my second and third Macs, and I run a blog dedicated heavily to coverage of Apple.

‘My First Mac’

Federico Viticci, on this thirteenth anniversary of Macintosh, describes how he fell in love with Apple and got his first Mac:

The iPod had, unsurprisingly, got me interested in Apple: I was browsing Mac forums to understand what OS X was all about and what Apple, as a company, wanted for its customers; I had bought a first-gen iPod touch to have a portable modern Internet machine without having to buy an iPhone; I was so curious about OS X, I installed things like RocketDock on Linux to make it look more like a Mac. The halo effect was in full force and I couldn’t stop it: I wanted a Mac and I wanted it badly.

I relate to this so hard.

Scott Forstall Returns

Gizmodo’s Mario Aguilar:

You thought you’d heard the last of Scott Forstall when he was ousted from his Cupertino corner office a little more than a year ago over the Apple Maps fiasco. But friend of Gizmodo Don Lehman just spotted Mr. Forstall’s rebirth, as unsuspecting model for a student charge card at City College in New York.

The best part is it’s the stock SVP photo from Scott’s days at Apple, ripped directly from the website.

What Will Your Verse Be?

An inspirational new iPad ad that makes me feel bad about myself in the best way. And also makes me want to watch Dead Poets Society again.

False Start

I consider myself a casual Apple historian, in that I am a big fan of Apple’s work and through that interest I have learned a fair amount about their past. It is with much interest that I purchased Leander Khaney’s Jony Ive, a biography of Apple’s famed lead designer. A month ago, I linked to an excerpt about the beginnings of the first iPhone. It is quite good and had me excited to read the rest of the book. Unfortunately (but not unexpectedly) this was the best portion of the book by far.

I was not turned off by the entire book1. The beginning, which talks about Ive’s education and work before Apple is informative, telling a story I doubt many are familiar with. Khaney’s descriptions of Ive’s early work at Apple were also enjoyable, covering the development of the Newton, the Twentieth Anniversay Mac, and the iMac. Part of me wonders, however, if these sections were more enjoyable only because I am less familiar with those product’s stories already. If I knew more about them, would I have found as many faults with Khaney’s writing as I did with the newer products that I am familiar with?

Jony Ive by Leander Khaney
Jony Ive would not like how this book looks.

The book is entirely effusive about Jony Ive, to the point of being annoying. The hockey puck mouse that shipped with the original iMac is only gently derided, and Ive’s tendency to supplant form over function is likewise given a pass. This gushing attitude hits its high in the final chapter, where credit for the success of the iPod, iPhone, and iPad is seemingly given entirely to Ive:

The iPod was a product of Jony’s simplification philosophy. It could have been just another complex MP3 player, but instead he turned it into the iconic gadget that set the design cues for later mobile devices. Two more delightful innovations, the iPhone and the iPad, were products of thinking differently, of creative engineering at work in rational problem solving on many levels.

Khaney repeatedly gives total credit for these products to Ive, which is ridiculous. Even the subtitle of the book is “The Genius Behind Apple’s Greatest Products”. Not some of Apple’s greatest products, not a genius: he is the genius behind all of Apple’s greatest products. Ridiculous. All of the products Ive has worked on at Apple have been the result of massive team efforts of which Ive was only a single part. In many cases he was pivotal, but he was not the only pivotal person.

Regarding the iPod, Khaney even acknowledges that Ive did not have nearly as much control as with later devices. Khaney says that the idea for it came from Rubinstein (SVP of Hardware) and Fadell (Ruby’s understudy), the scroll wheel interface came from Schiller, and that Ive was only told about the project when they handed him the components of a finished unit and asked him to wrap it up in a pretty case.

The struggle between designer and engineer comes up a lot in the book. During Steve Jobs’s first reign at Apple, particularly in regards to the creation of the original Macintosh, design led engineering. Following Jobs’s departure, engineering took over and designers were forced to build pretty boxes around whatever engineering sent their way. When Jobs returned, things flipped back: designers came up with a product, and the engineers had to meet the constraints of the design. Understanding that, you’ve grasped a majority of what Khaney says about design in Jony Ive. That struggle is brought up so many times throughout the biography that I got irritated while reading whenever Khaney indicated he was about to go off on that tangent again.

Even more frustrating was when Khaney would spout things that were incorrect and/or idiotic. Again from the last chapter we get this nugget:

Before he died, Jobs revealed the degree to which he empowered Jony inside the company. “He has more operational power than anyone else at Apple except me,” Jobs said. “There’s no one who can tell him what to do, or to butt out. That’s the way I set it up.”

Jobs didn’t explain exactly what he meant. According to Apple’s organization chart, Jony reports to Cook; yet, according to Jobs, Cook can’t tell him what to do.

Khaney, you’ve left out one important detail: Steve Jobs is dead. Tim Cook is CEO, and he can absolutely tell Jony Ive what Jony Ive can and can’t do at Apple. Whether or not it would be wise of Tim Cook constrain Ive is a different question, but the notion that he can’t just because Steve Jobs said so is absurd.

In his chapter on the iPad, Khaney says:

In March 2012, Apple followed up with the third-generation iPad, which added a high-density retina display, a faster chip and better cameras. In October of the same year, the fourth-generation iPad was launched with a much faster processor and cell connection, as well as a tiny lightning connector to replace the original thirty-pin connector…

Two things. First, the third-generation iPad added LTE networking, not the fourth. This is a small mistake, but it’s embarassing. These little details are the easiest to research and get correct, and we’re trusting this man to have done extensive research into a very secretive company. If he can’t get the small, public, obvious facts right how are we supposed to trust the rest of it? Second, that paragraph contains the only mention of the lightning connector, the design of which is an important recent design that, as John Gruber put it, “epitomizes what makes Apple Apple”. Did Ive have nothing to do with it? In this book we’re led to think so.

This biography leaves out a lot that I wanted to know. iOS 7, arguably the most important product Ive has worked on since the first iPhone, is covered only briefly at the very end. It is generally summarized and lauded2 without any detail behind the events besides letting us know that Scott Forstall was actually fired, despite what Apple PR claiming he stepped down. Yeah, we already knew that. I wanted new information, not the same stories I’ve seen in the news for the past year. It’s hard to completely fault Khaney for this since all of it is so recent; it’s difficult to find sources for anything inside Apple, and probably impossible to get any behind-the-scenes accounts from the past year.

We can fault Khaney, however, for spending so much time off the topic of Jony Ive the man. There is much discussion of Steve Jobs, who was very important to Ive but not unfamiliar to anyone reading this biography. In fact, most who read Jony Ive will have read Walter Isaacson’s official biography of Steve Jobs, a text that Khaney cites numerous times. Later, there is far too much discussion on Apple’s stock prices and the post-Steve Jobs era of Apple. I picked up this book because I wanted to learn about Jony Ive and his design process and the stories behind my favorite Ive designs, not to hear someone else predict the future of Apple. In his final paragraph, Khaney actually calls on Jony Ive to reinvent Apple’s design language. Apparently it’s become “predictable”. You know, I was just thinking about how everyone more or less predicted exactly how iOS 7 would look.

All of this, to me, points to the unmistakable fact that this biography is premature. The products that Khaney goes in-depth on are older and less interesting. Ive is far from done and I hope his best work is still ahead of him. At the very least, his best work is his current work, and we won’t learn the stories behind these products for several more years, maybe a decade. Only then could we get a proper biography. You can safely ignore this one.

  1. Actually, the book itself is sort of gross-looking. The line-spacing is too tall and the text is set in an unappealing serif (the apostrophes and quotation marks are particularly unsettling) with headings in Avenir Next. Sans-serifs should never be used in printed books. In the case of Jony Ive, the use of the sans-serif combined with weird gray lozenges and pullquotes at the beginning of each chapter (see here) give the impression that this book belongs in an elementary school classroom. It’s an odd, almost intangible effect but I was not the only one who noticed it. I somehow doubt Jony Ive would be happy with his biography looking like this. ↩︎

  2. Khaney spends one paragraph noting iOS 7’s dedication to typography through the use of Helvetica Neue. He does not specify Helvetica Neue Light, and his writing indicates that he has no idea Helvetica Neue has been the system font on iOS since it went retina↩︎

The Birth of the iPhone

An excerpt from Jony Ive: The Genius Behind Apple’s Greatest Products by Leander Kahney:

Jony in particular had always had a deep appreciation for the tactile nature of computing; he had put handles on several of his early machines specifically to encourage touching. But here was an opportunity to make the ultimate tactile device. No more keyboard, mouse, pen, or even a click wheel—the user would touch the actual interface with his or her fingers. What could be more intimate?

Inside the Apple Store

J.K. Appleseed (an anonymous former Apple employee) recounts the best stories he heard while working Apple retail.

Leaving Google Chrome

Federico Viticci:

I considered switching to Safari because I was fed up with Google’s creepiness, and I ended up actually liking Safari more than Chrome overall.

Safari 7 on OS X and iOS is the best, most solid build of Apple’s browser ever.

(Also, I like this feature suggestion:

iCloud sync in Safari is nice, but browser history should sync as well. Too many times I find myself typing a website’s address, thinking that Safari will pull its full URL from my history on the Mac, only to remember that history doesn’t sync. It’s no deal-breaker – especially with iCloud Tabs – but it’s an enhancement I’d like to see.

I await Safari 8.)

Apple Brings the Apple Store App to iPad

A few interesting notes about this:

iBooks and iTunes U Updated With iOS 7 Redesigns

Fin- Wait, yeah. Finally. What the hell took so long.

(My favorite part is that the release note for iBooks: “iBooks has been updated with a beautiful new design for iOS 7.” is so different from the note for iTunes U: “This version of iTunes U has been updated for iOS 7 with an all-new look and feel.” You’d be forgiven for thinking these updates came from different companies.)

Desk or Garage Design

Michael Lopp on Keynote 6’s redesign:

I’m wondering about their definition of simple. There’s the simplification where you clean your desk. The clutter on your desk is bugging you, so you decide to clean it up. This small act of simplification gives you the pleasant illusion that the world contains less chaos and you can suddenly magically focus on the task that you were procrastinating on while you were cleaning your desk.

The other version of simplification is harder. This is the simplification where you spend the weekend rearranging your garage. This process still involves tidying, but its primarily goal is to answer the question: “How am I going to get work done more efficiently?” You look at all your tools, you remember recent projects and what was hard and what was easy, and using these thoughts you embark on a weekend-long quest of simplification where the goal is improved efficiency.

Workplace Equality Is Good for Business

Tim Cook for The Wall Street Journal:

At Apple, we try to make sure people understand that they don’t have to check their identity at the door. We’re committed to creating a safe and welcoming workplace for all employees, regardless of their race, gender, nationality or sexual orientation.

As we see it, embracing people’s individuality is a matter of basic human dignity and civil rights. It also turns out to be great for the creativity that drives our business. We’ve found that when people feel valued for who they are, they have the comfort and confidence to do the best work of their lives.

Apple’s antidiscrimination policy goes beyond the legal protections U.S. workers currently enjoy under federal law, most notably because we prohibit discrimination against Apple’s gay, lesbian, bisexual and transgender employees. A bill now before the U.S. Senate would update those employment laws, at long last, to protect workers against discrimination based on sexual orientation and gender identity.

We urge senators to support the Employment Nondiscrimination Act, and we challenge the House of Representatives to bring it to the floor for a vote.

Lucida Grande “Retina-optimized” in OS X Mavericks

Tim Ahrens:

The more interesting question is, of course, what is the difference between the old and new design, which I will simply refer to as “2012” and “2013” here. After opening both versions of the Regular style, my FMX Compare Fonts macro spits out that outlines were changed in 115 glyphs, components were modified in 43 glyphs, metrics were adjusted in 64 glyphs and kerning pairs were added.

OS X Mavericks includes a new, retina-optimized version of the Lucida Grande system font for retina machines. It seems increasingly less likely that the OS X system font will change ever change to Helvetica.

Classic Mac OS in the Browser

James Friend has set up the PCE.js emulator to run System 7.0.1 with MacPaint, MacDraw, and Kid Pix. In a fucking browser.

The iPad Air

John Gruber reviewed the iPad Air:

But the tremendous weight reduction in the iPad Air complicates this equation. A year ago, a new iPad 4 weighed 1.4 pounds (650 grams); an 11-inch MacBook Air weighs 2.38 pounds (1,080 grams). There’s something about the fact that last year’s iPad 4 was quite a bit more than half the weight of a MacBook Air, and this year’s iPad Air (1.0 pound / 469 grams) is quite a bit less than half the weight of a MacBook Air. For one thing, it makes the iPad Air seem more reasonable as a supplement to a MacBook (filling the role I had previously thought best served by the iPad Mini). And on the flip side, for those who really care about traveling light, it makes the iPad Air far more compelling as a replacement for traveling with a MacBook at all.

The iPad Air sounds like a great upgrade, but I’m just not interested in it (or the new iPad Mini) in the slightest. Later, Gruber says:

So I’m envisioning two types of people:

  1. Those who still need or merely want to carry a MacBook with them when they travel, but who also want to carry an iPad.
  2. Those whose portable computing needs can — all, or even just most, of the time — be met by an iPad.

There’s a third group of people Gruber doesn’t mention, and it’s the one I fall into: those of us whose needs are met entirely by a desktop Mac and/or a MacBook and an iPhone. I’ve owned two iPads over the years, and original and an iPad 3, and I loved both of them (particularly the original). But the MacBook Air and my iPhone fill all of my portable needs, and there’s no room in the middle.

Apple’s Product Video for Campus 2

Chris Ziegler for The Verge:

Showing all the polish of an Apple television spot, the company played a new video detailing its so-called Campus 2 — better known as “the spaceship” thanks to its enormous circular footprint — for members of Cupertino’s city council last week.

Skip to 3:30 in the video. Also, see this tweet from Christa Mrgan:

Apple Campus 2 is defensible from every side, surrounded by arable land, with a large central space for protecting livestock at night.

The Great Apple Lull

Dan Frommer:

What really happened? Steve Jobs spoiled us with two mind-altering substances in quick succession — the iPhone and iPad. Meanwhile, the majority of people who have ever owned Apple products likely bought their first (and second…) during this period. So all of a sudden, a bunch of people who didn’t really pay attention to Apple before — people who never had to boot up a Performa with Extensions off, or upgrade RAM in a Power Mac 8500 — are now expecting some crazy new toy to appear every few years, whether it’s realistic or not.

Dan says give it another year. Agreed.

John Gruber’s Thoughts on the Apple Event

John Gruber wrote in depth about each part of the event, but this, I think, is the best part:

I’m not going to pretend to know Jobs’s taste — no one could, that’s what made Steve Jobs Steve Jobs — but I can certainly make a guess, and my guess is that he would not have supported this direction. I don’t think I’m saying anything here we haven’t all thought, regardless what we each think of the iOS 7 look and feel individually. This is neither damning nor praising iOS 7. But I do think it’s a tangible sign that Tim Cook means it when he says that Jobs’s advice to him was never to ask “What would Steve have done?” but instead to simply ask “What is best for Apple?” and judge for himself.

1Password and iCloud Keychain

Shawn Blanc with a short (nine-minute) podcast episode on how he’s using 1Password and iCloud Keychain in conjunction:

With Mavericks support for storing passwords and credit card info in Safari, combined with the iCloud keychain syncing of that info to our iOS devices, I wanted to share about how that impacts my favorite password manager, 1Password.

His practices nearly mirror mine. If I hadn’t purchases the 1Password apps before iCloud Keychain, I don’t know that I’d have the incentive to get them. As it is, I use and love both.

Scattered Thoughts on Apple’s October 22 Event

Most of my predictions came true, with a few good exceptions: the Retina iPad mini comes in 128 GB flavors and has the A7, Mavericks is free, and we did get new versions of iLife and iWork for OS X, also free.

There were disappointments as well. The lack of a gold color option will disappoint some, but I’d say Apple knows what they’re doing. While gold is pulled off on the relatively small iPhone 5S, it probably looked bad on the larger metal canvas of an iPad. The Apple TV wasn’t updated with an iOS 7-y interface, which only makes me think Apple has something bigger planned for television still later this fall.

As for my wildcard, the 12-inch iPad, it isn’t surprising that nothing came of that but it is interesting that the new full-size iPad is called “iPad Air”. Some might say that Apple just can’t figure out how to name iPads1 but maybe, just maybe this means an “iPad Pro” is coming before this cycle is done. Might that iPad Pro have a 12-inch screen? Who knows.

The event was relatively boring. Nothing that came out of it was particularly surprising, as has been the case with most Apple events over the past 2-3 years. The lone exception being WWDC earlier this year, which was the most exciting Apple event since the iPad unveiling in 2010. The presentors, as Marco Arment points out, even seemed a little bored with what they were demoing. No individual item announced Tuesday would have warrented an event all its own, but it was just convienent to announce them all at one time in one place. Apple’s been slowly moving to an all-fall announcement schedule, which makes financial sense but is still a bit dissapointing. I miss the iPad-in-the-spring, iPhone-in-the-summer, Macs-and-iPods-in-the-fall years.

Does Apple have anything left for 2013? I certainly hope so. The iWatch doesn’t seem likely, but the Apple TV is still in need of a refresh and an upgrade.

  1. iPad > iPad 2 > The new iPad > iPad (fourth-generation) > iPad Air. Yeah, I’d say those people are right. ↩︎


Fantastic new ad for the iPad Air. Narrated by (a guess, but I feel pretty strongly that I’m right) Bryan Cranston.

Apple Releases iOS 7.0.3

Apple quietly released iOS version 7.0.3 today following their keynote, and it includes support for iCloud Keychain amongst several bug fixes. Finally!

OS X 10.9 Mavericks: The Ars Technica Review

With Mavericks going up for download later today, John Siracusa’s perennial review is now live. Read and enjoy.

More to Cover

We have an event in a few hours, so let’s talk predictions.

iPads: The current iPad mini will drop from $329 to $299. It’ll come in silver, Space Gray, and maybe gold. A new, retina iPad mini with an A6(X?) will come in at $399 in the same colors. The full-size iPad will have a new, mini-style casing and start at $499. 16 GB, 32 GB, 64 GB for the Minis and 16, 32, 64, 128 for the full-size. The full-size will get a hinge-less Smart Cover like the mini’s.

Macs: The Macs that haven’t been upgraded to Haswell (Mac mini, MacBook Pro) will be. I don’t expect anything other than spec updates for the Retina Pros. Maybe we’ll get a 90-degree MagSafe 2 charger. The Mac Pro will be mentioned, possible with pricing and surely with a ship date. I’m guessing December.

iOS: I would expect the Apple TV to get a 7-style UI, since it has so few graphical resources to begin with. Frankly, I’m surprised it didn’t happen last month. New versions of the remaining non-7-ified Apple apps will ship: iWork, iLife, Find My Friends, Find My iPhone, Remote. 7.1 or 7.0.3 will ship with bug fixes (please fix the Control Center-when-keyboard-showing bug, pretty please) and iCloud Keychain to go along with Mavericks…

OS X: Mavericks will ship, either today or in one week. $10. Since Apple asked developers to start submitting Mavericks-ready apps last week, I’m leaning toward a release this afternoon. (Sorry, John). Here’s hoping for new versions of iWork and iLife, but the odds don’t seem great.

Wildcard: The invitation says “we have a lot more to cover”, and here’s my wild-ass guess as to what that could mean: a 12-inch iPad with a 12-inch Smart Cover.

Eject, Eject!

Landon Dyer, former Apple employee:

Around 10 or 11 that night I was wandering around waiting for a build to finish when I happened to pass by that mysterious button near the bathrooms. I looked around, and was alone in the hallway. I carefully peeled off a couple of the CDROM stickers and placed the “Eject” sticky and one of the arrows over the button.

It looked really official and imposing. I didn’t expect them to last more than a couple of days before some building manager or construction worker would see it, tear the stickers off and put up a real sign. But in the mean time, giving people a little more mystery seemed like fun.

For over 20 years, his eject sticker has been on that mysterious button on Apple’s campus. Upside-fucking-down.

Apple and China

John Gruber:

From Apple’s perspective, there’s no such thing as an “emerging market”. There are certainly cultural differences between consumers in different countries, but the bottom line is that there are people who can afford iPhones and iPads, and people who can’t. The class of people who can afford Apple products is growing faster in China than it is anywhere else.

Angela Ahrendts, New SVP of Retail and Online Stores for Apple

Angela is the current CEO of Burberry, who I think is a luxury boutique clothes seller and they have something to do with plaid. I wonder if they offered the job to Ron Johnson first. Only Apple could steal the CEO of a $10 billion company for a Senior Vice President role…

Apple Announces October 22 Special Event

Right on schedule.

Apple to Announce New iPads October 22

Jim Dalrymple confirms Apple will hold an event on October 22 to talk about new iPads. Hopefully we’ll see OS X Mavericks and the new Mac Pro.

Apple Under Siege

Jean-Louis Gassée:

I recently experienced a small epiphany: I think the never-ending worry about Apple’s future is a good thing for the company. Look at what happened to those who were on top and became comfortable with their place under the sun: Palm, BlackBerry, Nokia…

In ancient Rome, victorious generals marched in triumph to the Capitol. Lest the occasion go to the army commander’s head, a slave would march behind the victor, murmuring in his ear, memento mori, “remember you’re mortal”.

The “Think Different” Ads

Linus Edwards compiled all of the Think Different print ads in a single blog post. I had no idea there were so many.


Samsung’s new ad for the Galaxy Gear smartwatch bears resemblance to the very first iPhone ad — “Hello”. I agree 100% with what Matthew Panzarino had to say about that:

There is absolutely nothing wrong with Samsung taking inspiration from the ‘Hello’ spot. However—and this is an important note — Samsung is a company which has had a billion-dollar judgement against it for copying Apple’s work.

If I was a company which had gained a reputation for copying Apple’s work, the last thing I’d want is to have my advertising associated with anything they’d ever done.

Behind the iPhone Event

Fred Vogelstein, for the The New York Times, takes us behind the scenes of MacWorld 2007: the iPhone keynote:

Many executives and engineers, riding high from their success with the iPod, assumed a phone would be like building a small Macintosh. Instead, Apple designed and built not one but three different early versions of the iPhone in 2005 and 2006. One person who worked on the project thinks Apple then made six fully working prototypes of the device it ultimately sold — each with its own set of hardware, software and design tweaks. Some on the team ended up so burned out that they left the company shortly after the first phone hit store shelves. “It was like the first moon mission,” says Tony Fadell, a key executive on the project. (He started his own company, Nest, in 2010.) “I’m used to a certain level of unknowns in a project, but there were so many new things here that it was just staggering.”

Delta Pilots Fought Replacing iPads with Surfaces

Daniel Eran Dilger for Apple Insider:

“We fought hard for iPad,” a pilot working for the airline told Apple Insider. He described the Delta deal as being about money, travel contracts, and Delta’s Information Technology staff historically being “in bed” with Microsoft.

Force airline pilots to use inferior equipment in the cockpit because of corporate politics: good plan.

Apple Passes Coca-Cola as Most Valuable Brand

Stuart Elliot for The New York Times:

The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3.

Brand value is a difficult thing to quantify, but I agree with the results (even with Google being No. 2).

iOS 7-Inspired OS X

Edgar Rios made some mockups of OS X with an iOS 7-inspired interface. Some of it is rough (that Finder icon is ghastly) but some of it is really great. Control Center on OS X, please!

On First Thought

Linus Edwards takes us back through initial reviews of Apple products that, looking back, we consider revolutionary.

Two iPhones Diverged

MG Siegler:

While using the 5C and the 5S at the same time, I kept coming back to this thought. To me, the 5S now seems like an aluminum MacBook Pro while the 5C seems like one of the old white plastic MacBooks. (Or, if you want to go back even further, a PowerBook versus an iBook.) The 5C feels more approachable — we’ll see if the sales pan out that way.

Nice comparison (though I still disagree on the 5S case).

Discounted App Upgrades are a Terrible, Complex, Outdated Idea

Steve Streza on upgrade pricing:

One example of a long-standing Mac shareware developer is the Omni Group. Here is a company that has thrived for almost two decades on the shareware model. Just yesterday, they released an update to their popular Mac app, OmniGraffle. OmniGraffle has existed since long before the Mac App Store, and is a wonderful app well deserving of its praise. However, like many shareware apps of the era before the Mac App Store, they offer upgrade pricing, and are unfortunately a perfect case study in all the ways you can get the user experience of an upgrade wrong.
When you open the app, OmniGraffle prompts you with a dialog box asking you if you want to upgrade to the latest update. They show a long list of new features that sound great, but with not a single mention that this is a discounted upgrade. A customer who decides they want these features clicks through, and (in this case) get taken to the OmniGraffle website listing more of those features, but there is again no mention of upgrade pricing. You click the download link, install the update, and it suddenly says you’re in trial mode. If they want to undo this process, they have to find the old version, buried as the 5th question on their support page and listed in a large FTP index with files that end in extensions like tbz2.

Another thing I’d add he didn’t touch on: by eliminating upgrade pricing, Apple has produced a more fair market for developers. Upgrade pricing incentivizes users to stick with products they’ve already bought. Imagine Instacast and Pocket Casts both release new versions of their apps for $5, and let’s imagine that the new version of Pocket Casts is universally regarded superior. Capitalism dictates that Pocket Casts should sell better because it is a better product, but if Instacast has an established user base that they can offer the upgrade to for $1 instead of $5, they’ll artificially inflate their sales numbers. They’ll be rewarded for inferior work.

Nested Folders in iOS 7

Obviously a glitch, but I don’t see why Apple doesn’t just support it.

“Well, this is magic.”

— Stephen Hackett, on the Apple TV’s new touch-to-setup feature.

39-Word Review of the $39 iPhone 5S Case

Josh Centers:

Its exterior leather feels nice and the microfiber interior protects the iPhone’s finish, but the case fits so tightly that it’s hard to remove. Worse, it makes the buttons hard to press, and it bulks up my sleek iPhone.

The buttons get easier with time, and the fact that it’s hard to remove strikes me as a good thing. I wouldn’t want a case that feels like it’s about to fall off. I bought the blue1 leather case for my iPhone 5, and I love it. It’s the best phone case I’ve ever used. Very thin, light, and attractive. Last year Apple nailed earbuds with EarPods; this year they’ve nailed the case.

  1. My thinking: Which would Jony have me use? ↩︎

New iMacs

Haswell, 802.11ac, and faster SSD’s. Interesting that they’d update these before yet so near the Mavericks release.

First Weekend iPhone Sales Top Nine Million, Sets New Record


Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch of the new iPhones on September 20. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history.

Oh, only 9 million?

10 Reasons Touch ID Is a Bad Idea

The Toronto Star is pretty sure Touch ID is a terrible idea, and I for one can’t agree more. This, their most compelling reason, is number nine:

Expected technical difficulties with a new product.

That’s not even a sentence.

Long Lines at Apple Stores

Some are saying this year’s lines are the longest ever (probably because there weren’t any preorders). I don’t know what they’re complaining about. I went to the 14th Street Apple Store this morning, saw the people in line, walked right past them into the store, picked up the box, paid with the Apple Store app and walked out with a brand new iPhone case.

(BTW, the iPhone 5S case is really nice.)

iOS 7: The Defomicron Review

iOS 7 is here. Tim Cook called it “the biggest change to iOS since the introduction of the iPhone” at WWDC, and he wasn’t exaggerating. This is an enormous release, and we have a lot to cover. The big thing is of course the new design. It’s a dramatic departure from not only iOS of the past but from anything Apple’s done before. The new design is most important, but it is far from the only change. If 7 looked exactly like 6, it would still be a substantial release. In an alternate universe, that’s the case. If Tim Cook had stepped outside and seen his shadow, we might’ve had 12 more months of “rich Corinthian leather”. We might’ve groaned, but in the end, we’d have been content. As it is, Tim didn’t see his shadow; Apple didn’t stand still.

Table of Contents


Before we go any further, let’s get you up and running on 7. If you’ve got a device with iOS 6, it’s pretty easy: Settings > General > Software Update. If you’re into it (I am), you can download it directly from Apple and do a clean install with an option-click in iTunes. If you’re lazy, at some point you’ll get a notification on your iPhone or iPad and with the tap of one button, iOS 7 will install. That’s how most of the world will be updated to this release, and that’s going to be interesting. While it is a great release, it is different and many average users are sure to be more than a little confused.


In 2007, when the public first got eyes on iOS (back then, “iPhone OS”), its interface looked modern. The gloss- and gradient-heavy toolbars were carried over from the desktop OSes of the day, and from a certain point-of-view they made even more sense on the touchscreen device. If the controls were meant to be manipulated by our fingers, photo-realism made sense.

Fast forward six years and that same gloss and grad galore looks outdated, gratuitous even, to our trained eyes. The idea that elements that we interact with using our fingers need to look real is now obsolete. As John Gruber quipped when predicting iOS 7’s design changes: “the training wheels can come off”.

The Philosophy of iOS 7 Design

Jony Ive, the Brit behind Apple’s hardware for the past decade and a half led the design charge on iOS 7. As far as we know, this past year has been his first designing software. It appears that first year has been dedicated exclusively to redesigning Apple’s most important operating system. When we examine the design decisions made in iOS 7, it is clear that this is not merely a cosmetic rejuvenation. There’s little arbitrary about the decisions that have been made, with almost all of the changes stemming from shifts in the fundamental, core philosophies, that drive the operating system’s development.

Apple got a lot of things right with the original iPhone, and that includes the interface. A lot of this philosophy of depth can be found even then, in 1.0. The original Mobile Safari provided a similar cards interface to switch back and forth between open web pages. It is remarkable even now, after this massive redesign, how much has been maintained from the 1.0. iOS is still familiar, and that’s important.


The first of which is depth. Increasingly common in our industry is the proliferation and exultation of so-called “flat” design. Windows Phone is the prime example of this philosophy, with it’s total lack of gradients, sparse color, and focus on large and handsome typography. Before we saw iOS 7, we speculated that Apple would remove the gradients and gloss to “flatten” the interface. That prediction came true, but totally misrepresents iOS 7.

Before we can understand the difference between “flat” and iOS 7, we must understand the purpose of the gratuitous textures from versions past. The answer is, somewhat obviously, to show highlights and shadows. To show “depth”. And I mean “depth”, in quotations, because the effect amounts to fake 3D — the illusion of three dimensions on a flat phone.

If iOS 7 had done away with those highlights and shadows, then surely it is “flat”? Logical, but wrong. iOS 7 does depth differently; instead of textures, it uses layers. At the very bottom is the familiar home screen. The app icons exist one plane above, and tapping one zooms in on it, filling the screen with the app. Double tap the home button, and you can see all of the running apps that exist above the home screen. Swipe up from the bottom or down from the top, and Control Center or Notification Center slide over the top.


After using iOS 7 full time now all summer, the first thing I notice when looking back at iOS 6 is how dark everything was. This phenomenon is seen even more drastically when running apps designed for iOS 6 on iOS 7. TweetBot, an application I have loved, has been useless to me all summer. It’s so out of place on 7 I can’t bear to look at it.

With the exception of a few utilities, all of Apple’s iOS 7 apps are white with black text and single accent color. That sounds boring when you read it, but so far I it isn’t. I expect most third party developers adopting iOS 7 conventions to move to mostly white themes. In time, I know the standard visual style will start to look boring and designers of third party applications will begin to experiment with variations on the new theme, as happened with the original 2.0 SDK. But the overall lightening effect is, I think, here to stay. Using iOS 7 is immediately refreshing. You didn’t notice the weight of heavy iOS apps creeping onto your shoulders these past years, but you’ll notice when it’s gone.


In its implementation, clarity is the most questionable of Apple’s stated goals for iOS 7. In many cases, this has resulted in the use of text labels instead of glyphs for controls. While these are certainly more clear to the first time user, through repeated use ideograms are better representations than labels.

The perfect mix would give text labels to lesser used controls that people won’t be trained to instinctively hit and glyphs to all of the other ones, with a few exceptions. If a control has a particularly obvious or universally accepted glyph that goes along with it, such as a toothed gear for settings, it should be used. Further, if a text label is particularly lengthy in any localization, an icon is probably a good idea. With iOS supporting dozens of languages, this is a big issue for Apple.
The most troubling case of a failure to walk this line correctly is in the Music app. The shuffle and repeat controls have been turned to text. Those glyphs have been with us through generations of iPods even before iOS was a thing. At this point, they’re universally accepted. Really, shouldn’t Apple be more proud of that accomplishment?


Delight in design is sometimes intangible, but essential. A large improvement to the delight factor in iOS 7 comes in a rethinking of how animated transitions are handled. In the past, these animations have been hard-coded to emulate real world physics as closely as possible. Rather than continue the tedious trend of faking physics through bitmapped animations, Apple has chosen to build in a physics engine. The engine (accessible by all developers through UIKit) allows for the easy creation of animated transitions between states, and affirms that all of these animations will be consistent in their definitions of gravity and other forces.

The physics engine also provides the backend to allow for the manipulation of almost any screen element in ways that are entirely useless, but so so fun. But I’ll get to that into that later.


When it comes to third party development, this will be the tenant of iOS 7 design that we’ll see broken the most often. In 7, Apple is calling for developers to deprecate the UI chrome in favor of the content, and some developers are upset. For awhile now the interface has been a canvas for some to show off their Photoshop skills. Throwing out that practice will be tough, but I think eventually users will demand it in such numbers that developers will be forced to comply.

It’s honestly just better. When I’m looking at Twitter, I don’t want to be mesmerized (read: distracted) by the amount of work that went into creating the background for the toolbar. I want to read tweets. I want to share tweets. I want to tweet. I want all of these actions to be intuitive and simple, and I really don’t care that the designer spent three days getting the right texture on the toolbar. This is not to say that meticulousness in design is out the door. Certainly, I still want my iOS apps to be beautiful. One need only look at Apple’s Weather app to see an example of an app that follows this new strategy but is in incredibly beautiful.

This is a new approach to app design, for sure, but Apple has so far done an admirable job of following their own advice. All of the built-in apps have been rewritten to follow this strategy, though even some of Apple’s apps get sidetracked on their way to this goal. It is clear from using them that this is the right way forward.


Before we get any further into this discussion, we must clarify that there are two types of skeuomorphism. The first is almost unanimously considered bad, and it’s the use of textures that resemble real world objects. That’s the felt and wood table of the iOS 6 Game Center and the “rich Corinthian leather” of Find My Friends and Calendar. And there’s the second, which is almost always labeled good, and it’s the use of real-world metaphors to enhance the usability of an interface. This reaches all the way back to the original Macintosh, with its “desktop” and “folders” that represented real world desktops and folders.

While you’ll hear otherwise, iOS 7 is not devoid of any skeuomorphism. In the first sense, tiny elements of the “bad” skeuomorphism have slipped by the watchful gaze of Ive’s eye. In the second, or “good” sense, skeuomorphism has actually been greatly enhanced and its grasp widened.

The Objectification and Gameification of the Interface

Due to the switch from bitmapped to physics-driven animations, more of the operating system can be manipulated like physical objects. This is most evident in the parallax effect between different layers of the OS. Tilting and shifting the phone can move different layers of the interface to different levels of exaggeration. On the home screen, both the wallpaper and the app icons move when the phone is tilted in effect called “parallax”. The icons move more dramatically to give the appearance that they exist on a different plane nearer to your eye. If you look close enough, you can make out that notification badges exist on an even nearer plane. The effect is the same with modal popovers. Tilting the phone will move the dialogs relative to whatever is behind it. And the same for the Control and Notification Centers.

I am still, three months into it, finding myself playing with parts of the interface, finding amusement in just the way it works. It’s a similar behavioral pattern to the unbending of a paper clip or a cat that can’t stop flapping the corner of a piece of paper. We play with it because we can, because we are bored, because our minds are concentrating intently somewhere else. You’ll find in playing with the OS that it behaves the way it should. The physics engine is in effect everywhere and it shows. It’s entirely brilliant.

The Weather App

The new Weather app is one of my favorites, and it’s very skeuomorphic. Gone is the cards metaphor from iOS 6 and the past, in its place is a fluid plane that can be swiped horizontally to view the weather data of different cities. As you do, the background display of the current weather seamlessly morphs into the next city. Pinch in to zoom out to the overview, where you can add and delete locations, reorder them, and switch between fahrenheit and celsius.

The data view for each location is gorgeous. It’s set against a background of high resolution, animated renderings of the current weather. The data is clear and shows everything you need: highs and lows, hourly breakdowns, and the current temperature. Additionally, tapping the current temperature to view humidity, percent chance of rain, wind velocity, and the heat index (interestingly sometimes it is called “Heat index” and sometimes it is labeled “Feels like”).

It’s a really nice app, but you might notice that it is visually similar to another popular weather app: Yahoo Weather. It really is. Enough that I’m sure there was some collaboration between Apple and Yahoo on the design. The glyphs, layout, and features are all so aligned, it couldn’t have been an accident. I haven’t heard any whispers of a lawsuit, so for now I call it a “collaboration”.

Rough Edges

With any sweeping redesign, you can expect rough edges in iOS 7. When it’s considered just how sweeping of a change 7 is, it’s remarkable how few of these rough edges exist. I’ve been using this OS full time since June 11, and I want to call out every single degradation from iOS 6. But the list isn’t very long.

Letterpress: iOS 7’s Brushed Metal

This little bastard. For some reason, Jony Ive decided that those odd skeuomorphic textures we familiarized with in iOS 6 deserved one holdout on 7. And so we have the letterpress visual style. Two of Apple’s apps, Notes and Reminders, utilize this look, and Apple promotes it as a visual style that third party developers should consider for their own applications. While I call it the brushed metal of iOS 7 in the snarky header above, I really hope developers are smarter this go around.

It’s a nice enough looking approximation of that fancy heavyweight paper stock that letterpress is traditionally performed on. Whoever created the texture should be praised for their graphical talent. Text in this visual style has the effect of looking debossed and it’s very pretty. The whole thing clashes terrible with the rest of the visual direction of 7. but it is directly opposed to the goal of “content-first”. This is all bling for the sake of bling.

Icon Design

I happen to like every single one of iOS 7’s default icons better than their iOS 6 counterparts. Few would be so kind as I. The iconset has been called everything from “ugly” to “plain” to “wrong”. (Two of those I can see the argument for. The other is nonsense.) The most important thing to remember about these icons is that they’re moving in the right direction. Apple was not conservative. Overzealous… maybe. They threw out pretense and approached icon design from a new angle. While some of them miss (Newsstand, Safari), they will be iterated on toward something great.

Apple could’ve stuck with the iconset from iOS 6. They could have stuck with the same designs and just removed the gloss. They could have left the same shapes and made them entirely flat. Those would have been easy options, but Apple instead redid the every single icon starting with a blank slate. Some of them developed very similarly to their older counterparts (Clock, Mail). The direction we’re seeing with them is toward a new perfection, while the old set was getting stale. These icons will be adjusted as the new interface matures. But the direction is better. If you don’t believe me, just try look back to the old Safari icon. Yikes.

(This isn’t a complaint, but it doesn’t really fit anywhere else, so here goes. Regarding the new icon shape, which some say is called a “super ellipse”: I think it’s much improved over the bland roundrect, if a bit hard for developers to recreate for the purposes of creating borders on their icons. Perhaps that’s a good thing, though. I don’t think anyone would complain if we lost the convention of giving games gold-bordered app icons.)


Let’s bash on the Notes app some more, shall we? It’s never been a precipice of design, with is retina-searing yellow memo pad of old and the oh-so-beautiful Market Felt typeface. Both are gone in iOS 7, but have been replaced with two new devils. The letterpress stylization mentioned earlier, and a severe lack of contrast. In all their infinite wisdom, the iOS design team decided that the accent color for Notes should be… yellow. Yellow on white. The cardinal sin of readability. It’s so bad, it’s hard to believe it isn’t a joke. Maybe it was. Maybe the conversation went something like this:

Jony Ive: “Let’s design the notes app. It’s been pretty horrid in the past, so let’s buck the trend.”
Intern: “Let’s make it look like real paper.”
Designer: “Yeah, OK. And we’ll make all the labels yellow on white.”
Jony: “That’s brilliant, let’s do it.”
Designer: “Wait what?”

It’s really horrible. There’s no excuse for it. The accent is yellow because memo pads are yellow? No. Shut up. This isn’t a memo pad. How many people even remember memo pads? The only memo pads I’ve seen in the past five years have been digitalizations of them on Apple products. Make it blue, make it red, make it brown, I don’t care. Just not yellow.

To a lesser extent, the issue of contrast persists throughout iOS 7. In most cases, it’s due to the use of an overly thin font with a color that’s just a little bit too light. The abundance of white in the system is a good thing, but it does mean the palette of contrasting, readable colors will need to be a tone darker. Ive and his team got a little too caught up in the lightening and brightening of the interface, and the loss of contrast is just one of the temporary entrails. Give it a year, and if it isn’t fixed in 8, then we can really start screaming.

Game Center Like WTF Guys You’re Making This Harder Than It Is

To keep on the trend of calling out specific apps, let’s talk for a minute about Game Center. It’s almost too perfect an illustration of Apple’s lackadaisical approach to gaming that Game Center has always been such a strange child. Before, it was an ugly mix of glossy wood and green felt. Now it’s glossy 3D bubbles. It clashes violently with the aesthetic of iOS 7.

Apple seems to think that they need to do something special for Game Center, perhaps to show that no, really, we are committed to gaming. Well, listen guys. We understand that gaming isn’t your forte. We know that you’re trying, and honestly it would be much better if you stop treating gamers like they need extra special treatment and just gave Game Center the same standard iOS look that you gave to all your other apps.

There. I said it.

End User Improvements

Too often in redesigns, drilling down far enough into the new interface will reveal bits left untouched, forgotten, swept under the carpet. iOS 7 isn’t like that. Every single built-in application and every single interaction the user can have with the OS has been reskinned and often rethought. It’s very impressive, and such a change, such an undertaking, is certainly worth disecting in minute detail.


Springboard has existed for all of iOS’s existence as more or less the same thing: a grid of icons. Along the way we got Spotlight search, home screen wallpapers, and folders, but the metaphor hasn’t changed. That’s a good thing though. As the most basic interaction with the OS, it is important that it remain familiar. Beyond that, I don’t think it has yet grown stale which is a pretty good indicator that Apple got it right the first time around.

Like the touch interface itself, the Springboard feels like such an obvious truth of UI design, and thoughtless calls for it to be replaced are ridiculous. iOS 7 brings the most dramatic graphical change to Springboard ever, but it fortunately remains largely the same. Icons are a different shape, spotlight is in a different location, but it’s all still there and familiar.


I still remember a time before iOS had folders. Back then, I organized my apps into categorized pages. I had a page for Apple apps, a page for news apps, a page for games, a page for utilities, and so on. Folders as they’ve existed since iOS 4 have been somewhat limited, but still proved an invaluable aid in home screen management. My Springboard dropped from five or six pages pre-iOS 4 to consistently two afterward. Folders in iOS 7 are a massive improvement, and having only one page of apps is entirely feasible.

iOS 7 folders are like mini springboards within Springboard. While limited to a three by three grid, folders now have multiple pages (up to 14, or 126 apps per folder) that you can swipe between. Jiggly-mode lets you organize your apps however you like, just as you can with home screens. The best part? No longer do we have to suffer with folder icons that misrepresent the content. Previously, folder icons showed a 3x3 grid while the folder itself contained a 4x3 or 4x4 grid. Not a huge deal, by jarring if you ever noticed it.

Folders are also gorgeous. Continuing the de-linenification of iOS, folder backgrounds are now frosted glass in appearance, similar to the dock. The color of the glass is affected by where the folder resides on your home screen. When you tap a folder and it zooms in to fill the screen (a delightful animation), the background zooms slightly with it, and the frosted glass adjusts to show what’s now behind the folder. Curiously, the label for the folder moves from the bottom to the top when zoomed in. There’s no explanation for this, other than it’s been overlooked.


Spotlight has moved from the left most Springboard screen to above your home screen. To access it, swipe down on any of your home screens. This is essentially no more than a cosmetic change, though it does have the one hindrance of discoverability. When Spotlight existed to the far left, there was an additional dot next your page dots that, if you looked closely, was actually a tiny magnifying glass. This little glyph told the user that, even when you’ve returned to your main home screen, there’s still another page to the left.

There’s no way to discover that Spotlight now resides above your app icons, you just have to figure it out (lucky I’m here, eh?), but I don’t think that’ll be too much of a problem. Spotlight is not one of iOS’s most popular features, and it’s mostly meant for the power user (many who will be reading reviews like mine) with lots of data stored his or her phone. Plus, the new Spotlight locations has the added benefit of being accessible from any home screen.


“Multitasking” really refers to two connected yet distinct aspects of iOS. The first of which is the app switcher, the interface that’s brought up by two quick taps of the home button, which allows the user to quickly switch between running (or state-frozen) applications. The second is the set of API’s that developers can utilize to make their applications run tasks in the background, while the user is doing something else or even nothing at all on the phone. iOS 7 brings massive improvements to both parts, but I’ll get to the second one later on.

The multitasking UI has been completely redone and is now a near carbon copy of the multitasking interface from WebOS. I imagine that (as with Notification Center), Apple spent a lot of time trying to figure out how to do a multitasking interface (notification system) that was different and better than WebOS’s (Android’s). In the end, they had to admit that someone else figured it out before them, suck it up, and copy it. As I was glad that we finally got Notification Center in iOS 5, I’m very glad that Apple decided that statute of limitations on copying an interface was up and gave us a cards multitasking UI.

(Some have pointed out that before WebOS came out with their cards-based multitasking interface, Safari on iPhone had cards to cycle between pages. I’d still dgive credit to Palm for this one.)

In use, the cards interface is just as great as the Palm user told us. Often when I need to switch back to an app for reference, I just open the multitasking UI and look at the screencap of it. For instance, when I am composing a linked list item for this blog, I often get through my commentary only to have forgotten the author’s name (or how to spell it). I can double tap the home button, look at the screenshot of Safari, and tap back into Poster with the name, without ever having to go into Safari to get it. This, which can occur multiple times per day, is an awesome convenience that drastically reduces time spent in your workflows.

Closing apps is also much easier. Just like WebOS before it, swiping up on an app’s “card” quits that app. Since this is iOS, you shouldn’t really ever have to do that, but not all apps are perfect and if one does go rogue, it’s good to know that functionality still exists. (Also nice to know: you can quit multiple apps at once — up to three — by placing a finger on each of them and swiping up in one motion. That’s mostly useless but it should work that way and it does. It’s all in the details.)

Notification Center

Notification Center has been split into three panels: “Today”, “All”, and “Missed”. These panels (though it isn’t hinted at anywhere in the interface) can be swiped between. In the new Today view, you can see an agenda for the day ahead. Reminders, calendar appointments, and birthdays can be displayed alongside a weather forecast. It’s the equivalent of the President’s morning wakeup call. (I can imagine a future version of iOS that, once you’ve silenced your morning alarm, has Siri read you all of the information it has on the day ahead.) By far my favorite addition is the day and date. For too long I’ve been frustrated whenever I cannot remember the date and have to find my first home screen and the calendar icon (or, even more often, lock the phone to see the lock screen). In iOS 7, I can swipe into Notification center and there it is.

Beneath the forecast there is a nod to Yahoo for providing the weather data. This is an odd inclusion for part of an interface that is so prominently and often displayed to the user. Surely Yahoo is not in a position to stronghold Apple into putting it there. It reminds me of iOS 6.1 when the network indicator changed to “4G” for AT&T’s HSPA+ network. It’s never nice to see Apple conceding to powers perceived higher.

The remaining panels, “All” and “Missed”, display your notifications as Notification Center has always done. Many will ask what the different is, and I am here to tell you that I have no idea. From what I can tell, the only different is that notifications in “All” are grouped by app and those in “Missed” are chronological. Why? I have no idea, as this isn’t indicated by their labels. Is it not the nature of notifications that they are things we’ve missed?

Many will also note the lack of sharing buttons in Notification Center. In iOS 5 we got a “Tweet” button that allowed for easily publishing new tweets. iOS 6 expanded this to Facebook status messages, and OS X Mavericks (due this fall) adds the ability to compose a new iMessage. But all of these buttons are absent in iOS 7. I found them useful and miss them, and I think they are a surprising omission.

Control Center

Swipe down from the top of any screen and get Notification Center. Now, swipe up from the bottom anywhere and you’ll get Control Center. Control Center, though a widely requested addition, feels like something we would never get on iOS. At least, never on non-jailbroken iOS. If you’ve ever experimented with jailbreaking, you probably installed something with similar function. Like home screen wallpapers before it, the first time you see it and the first few times you use it, you might feel dirty like you’ve done something to your phone that can’t be forgiven. That feelings wears off, and it quickly becomes another part of your daily iOS workflow. It’s remarkable just how often I find myself using Control Center. Occasionally the iOS 7 beta would bug out and Control Center wouldn’t work and it was infuriating. I cannot imaging going back to any OS that doesn’t provide the same functionality. Like copy and paste, multitasking, and LTE data speeds, regression is liable to drive anyone to insanity.


The original killer app. The first true mobile browser is further cemented as the best browser available on the phone. While I won’t tease you with any “Safari seems snappier” jokes (whoops), I’ll tell you that you’ll never want to use pre-7 Mobile Safari again. This release isn’t about speed (it’s no slouch, though). The browser interface, or “chrome” as goes the jargon, is the focus of it; it’s been totally redone and is far superior.

Full screen mode, originally an option only in landscape mode, is no longer a choice. Start scrolling, and the toolbars shrink away. Tap anywhere while the page is still, and they’re back. In portrait mode, the top toolbar never fully disappears. When you start scrolling, it shrinks to fill as little vertical space as possible while still displaying your status items and the base URL of the page you’re visiting. Inline with “content-first”, the data you want to see remains in view while the buttons and tools you don’t need fade away.

Speaking of the top toolbar, the URL and search fields have finally been unified, trailing a year behind the unification on OS X, and many years behind Chrome. The “omnibar”, as many call it, is such an obvious interface to the browser that it’s shameful it took so long for Apple to implement it. The excuse I came up with last year was that Apple would have to add an additional row to the keyboard to accommodate punctuation necessary for URL’s and the space bar, necessary for entering search queries. The solution Apple’s come up with, having small punctuation buttons flanking the space bar, is such an obvious move that Apple really has no excuse for taking so long on this. “Finally” is completely apt. Finally. Finally.

The bookmarks pane has been redone how I’d hoped it would be last year. As with the iPad version, we now have three tabs within the bookmarks menu: Bookmarks, Reading List, and Shared Links. Logically, this make a lot more sense than having “folders” within your bookmarks for Reading List and iCloud Tabs — but wait, I didn’t say iCloud Tabs was one of the tabs, did I? It isn’t, because it’s also been moved to a far more logical place in the interface. When you open the new tab view (a somewhat gratuitous 3D effect similar to Windows Vista’s AeroTab) and scroll all the way to the bottom, you’ll find a list of all the tabs open on any instance of Safari on any of your machines.

Back to the bookmarks pane. What is Shared Links? Shared Links parses your Twitter and (strangely) LinkedIn accounts for links shared by your comrades, and collects them into a stream to be tapped through. It works as described, though in my experience I haven’t found it very useful. When I want to see what my Twitter friends are up to, I open my Twitter app, not Safari. At least, I suppose, it isn’t intrusive. I wouldn’t be surprised if this disappears in a further release.

One more thing about bookmarks: finally, Safari on iPhone has found a proper positioning for the bookmarks bar. When a new Safari tab is opened, underneath the omnibar are all of your bookmarks bar bookmarks, presented as a grid of their apple-touch-icon (the icon that’s used if you add a web page to your home screen, which apparently you can still do). Ah, you say, but what if one of your bookmarks doesn’t have an apple-touch-icon? The Mobile Safari team foresaw that inevitability, and if that comes up, Safari will parse the site’s favicon for the most common color and create an icon with the Safari logo to represent the web page. It actually looks very nice.

The browser continues to be iOS’s most polished app. Every year I find myself more enamored with Mobile Safari.


Last year the music app got its first interface refresh since 2007. Its toolbars turned white and its gradients were reduced, similar to the refreshes we saw to the interfaces for the stores. You’d be forgiven, a year ago, for thinking that might be the direction iOS design was heading. With new leadership, that brief portal into the future was cut off. iOS 7’s music app contains few changes (and one big one, which I’ll talk about in a moment) outside the redone interface.

Coverflow is gone, as we should have expected. In its place is a grid of album artwork that looks a whole lot more modern and works a hell of a lot better. Instead of three visual albums, we can see fifteen. Tapping on one zooms in a pops up a tracklist, and it is actually a great way to browse your collection. Cover Flow was flashy (though it didn’t age well), but it was not as usable as Steve Jobs would have liked. I believe that was one of those things Steve Jobs pushed for and never wanted to see the demise off.

Music’s accent color is a delightful pinkish red. The icons across the bottom toolbar have all been redone in the iOS 7 style and they are among my favorites. The iTunes Radio icon, in particular, is so intricately detailed (just look at the antenna) but also simple… I’m in love with that one.

(One Apple fan suggested that the Music app would have been better if the accent color changed based on the album artwork of the song playing, akin to the album view in iTunes 11. This has even been achieved in the recently released Pocket Casts 4. I agree completely. From the mockups he created, it looks really great and only further emphasizes the “content-first” strategy. I hope Apple steals that idea wholesale.)

iTunes Radio

For years now, we’ve been speculating on what Apple would do to compete with Spotify, Rdio, Pandora, and others. Finally, in 2013, we have the answer and it’s called iTunes Radio. Accessible via iOS, OS X, and Apple TV, iTunes Radio is a Pandora-like service that provides customizable (and curated) stations that play songs that sound nice together. For some, this might come as a disappointment. It’s an entirely different model than Spotify or Rdio, which deprecate ownership of music files, and instead acts purely as a music discovery service. Many were expecting Apple to enter that market.

I don’t find iTunes Radio all that surprising. Apple operates the largest music store in the world, let us remember, and it would indeed be surprising if Apple threw this model out in exchange for a streaming anti-ownership model. Retrospectively it is clear Apple was never going to build a Spotify-like service. It wouldn’t make good business sense, not after a decade of building relationships with record labels based on $.99 song sales. “What’s good for Apple will always supersede what’s good for users,” some will begrudgingly state. That’s true, but iTunes Radio isn’t bad for users. In no way is it a subpar service to Rdio or Spotify, it just fits a different model, and it’s a model I (and hopefully many others) prefer. Ownership. If you stop paying your Spotify membership dues, you lose all of the music you’ve accumulated into your “library”. If I switch away from iTunes, all my music files are still my music files. Many say Rdio is “the future”, but truthfully it isn’t superior in philosophy or application; it’s just different, made possible by the future.

In my experience, iTunes Radio performs really well. Whatever engine Apple’s using to power their “songs that sound nice together” feature works. My use of Pandora trailed off as their own S.T.S.N.T. engine ran into its shortcomings. After a couple hours of listening, its queue would get increasingly off track and increasingly worse. Not to mention their obnoxious advertisements.

(Speaking of advertisements, iTunes Radio is indeed ad-supported though I, as an iTunes Match subscriber, have not been subjected to them. I hope and suspect that Apple can strike the right balance with its radio ads. One thing it’s got going for it: it doesn’t hurt Apple’s bottom line if they don’t make enormous profits off the service.)


A large portion of my iPhone use is in the Messages app. I am in the fortunate position that most of the people I communicate with on a daily basis have Apple products and use iMessage, so almost all of my communication goes through Messages on my Mac or iPhone. That said, the refreshed UI in Messages on iOS had the potential to totally disrupt my day. Fortunately, all of the UI decisions Jony Ive’s team made were good, and Messages is a more powerful and convenient app than ever.

Let’s start with timestamps. This was a feature I wanted and knew would be trivial for Apple to implement, but I didn’t think it something they would bother to implement. I am glad to be wrong. Swiping a conversation to the left reveals the hidden data, for every message sent or received. Apple took the time to do this properly. Before 7, timestamps would appear every fifteen minutes or at the beginning of intervals longer than fifteen minutes, and they’d flow into the stream with the rest of the messages. Clearly redundant, those are now gone. Now if you take a break from texting your buddy for longer than fifteen minutes, you get a slightly thicker margin between the messages. This is subtle and effective. You’ll notice it if you’re looking for it, but you won’t if you aren’t. Exceptional.

In the message thread, the old practice of scrolling to the top to view the call or FaceTime buttons has been replaced with a “Contact” button on the toolbar. Tapping it reveals buttons for calling or viewing more details about the contact. It’s a subtle change but especially effective coupled with Messages’ new behavior of loading older messages automatically when scrolled to the top.

In group messages, encircled contact photos accompany each message sent to you so they can be more easily differentiated. While not every one of your contacts will have an attached photo, you may feel the urge to add them when you start using iOS 7 (this is made a lot easier with Twitter and Facebook contact integration). Turns out, photos are a lot quicker for discerning who sent a message than having to read a name label (which are still there, by the way, for those of you with contacts who for legal reasons cannot be captured on film).


Until OS X Lion revitalized the OS X Mail app, I considered iOS Mail the best email client in the world. Even after OS X Mail, it comes in at a close second. The simplicity of the thing is profound, and iOS 7 Mail continues that. Borrowing from Mailbox, the much-lauded Gmail app released earlier this year for iOS, you can now swipe a message from the list view and not only find the option to trash it, but also to move it to a folder, mark it as read/unread, or flag it as important or spam.

Another improvement comes from better support for multiple accounts. Previously, in order to drill down into the folder structure of a specific account, you had to back out of the unified inbox, scroll down, and tap into each account individually. With iOS 7, you can customize the display of the main accounts screen and stick their most-used folders to the top. While it doesn’t entirely solve the back, back, back problem that Mail suffers, it helps.

As an app that is presents a lot of content in the form of text to the user, iOS 7’s renewed focus on excellent typography truly shines. It’s a hard thing to communicate with words, but in looking at the screens it’s so obvious that a lot of time was put into getting the sizes, spacing, and line-heights just right for every single display.

Phone, FaceTime, & Contacts

The Phone app and the FaceTime app are now two separate apps. Because, uh… Well, remember when Apple split the iPhone’s iPod app into two separate Music and Video apps in order to match how it was done on the iPod touch and iPad? It’s like that. Now there’s a FaceTime app like there is on the iPod touch and iPad. Well, I say it’s like that, but truthfully it isn’t like that at all. Truthfully, it’s just really stupid. Here’s why.

When the iPod app was split into Music and Videos, it made sense. Those are two clearly different things, enjoyed separately and no one has ever gone into the Video app looking to listen to music or, vice versa, gone into the Music to watch Harry Potter. Splitting them into separate containers cut off the relations. FaceTime and Phone, though, those are both methods for calling someone. It makes sense for them to be contained within a single app, for, you know, calling. It gets worse.

The Phone app, as its included in iOS 7, provides all of the functionality that it did in iOS 6. What I’m saying is, you can still initiate FaceTime calls from the Phone app. And your FaceTime call record shows up in the “Recents” tab. So what, you ask, is the purpose of the FaceTime app? It has none. None at all. If you open it, you can see all of your contacts and even initiate voice calls. Yes, you heard right. You can initiate voice calls from the FaceTime app. Admittedly, your recent voice calls don’t show up in the FaceTime app but… wait, hold on, no excuses. This is totally dumb. You’ll remember this is the same Apple that’s included the Contacts app as a separate application to the Phone app on their iPhones for years. What functionality does the Contacts app provide over the contacts tab in Phone (and now FaceTime)? That’s right: none.

(OK, I’m being harsh. The FaceTime app has one cool feature that might explain its existence on the phone entirely. When you open it and browse through your list of recent calls, favorite, or contacts, you’ll notice that behind the list view and blurred is your face, because the background is actually the live image taken from the front-facing camera. Cool, but… ultimately still dumb. And some part of me is nervous whenever I open that app because I feel like that’s a complete waste of resources. It’s the same part of me that unplugs my laptop as soon as it’s done charging even though that isn’t really a problem anymore.)


The Maps app has changed little since last year. When you open it for the first time on iOS 7, it will be plenty familiar to you. The iOS 7 look has been painted on top, the lower right page curl has been replaced by an info button, and (for all of you who were clamoring for it) a full screen mode has been added. That’s fine, though. What’s most important and what’s been most controversial is the data, and from what I can tell, it has improved a lot in the past twelve months. The only way to truly test that is to use it, and use it a lot. Complaints about Apple’s mapping data have become increasingly sparse, so I think it is getting better. That said, I have still note multiple times in the past months when Apple Maps have brought me to the wrong location or, most often, very near the right location but not exactly.

(A few months ago it was reported that Apple had bought the mapping firms Locationary and HopStop. Locationary is a Wikipedia-style location database and HopStop, as many of you know, is a very popular and very good app for transit directions. While neither of these acquisitions made their mark on iOS 7, they show that Apple is dedicated to further improving maps. Having recently moved to New York, I’m looking forward to what the HopStop acquisition can bring to the Apple Maps.)


My favorite bit of skeuomorphic texture in all of iOS was in the navigation functionality added last year in iOS 6. In case you’ve forgotten, your directions were presented to you on beautifully rendered road signs. Those road signs were intricately detailed, right down to the dithered green background. It was entirely appropriate, which is why it worked so well. The metaphor was exact, mimicking the common road sign to present its digital road signs.

So take it with heart when I say that iOS 7’s navigation surpasses it. There’s nothing special about the interface, the toolbars are the same standard elements found across the board. One of Apple’s stated goals with iOS 7 was to deemphasize the interface to put the focus on the content. On a navigation screen, which has so much content (moving map, distance to next waypoint, estimated time to and off arrival, number of miles remaining, and current road) this philosophy is really able to shine.

It isn’t all good news. 7 adds nearly zero new features to navigation, and not because it is feature complete. I’m surprised, because Apple’s navigation is only a year old, that there is so little that’s changed. Improvements should have started the day after iOS 6 shipped. I’m still shocked that we don’t have speed limit information on the display. This isn’t a nice-to-have, it’s a must-have. Once you’ve used a navigation system that incorporates speed limit data into its display, it’s incredibly frustrating to go back.

Photos & Camera

Both the Photos and Camera apps have been totally redone for iOS 7. Both are, in this writer’s opinion, massive upgrades. Let’s start with the Camera app. Apple has shown since the introduction of the iPhone 4 that they are dedicated to making the iPhone the best camera phone on the planet. They’ve continued that tradition through this year with the recently announced 5S and through iOS 7.

Live filters are perhaps the most exciting addition. Similar to those popularized in Instagram, iOS 7’s filters provide several nice ways to embellish a photograph before, or (and this is the cool part) while the photo is being taken. Live filters can be quickly switched in an out by tapping the filter button in the lower right corner of the screen. After photos have been composed, these filters can even be removed or swapped for another you like better.

Also building off of Instagram hype is the ability to shoot square-framed photographs. This is built right into the new mechanism for switching between shooting modes. Simple swipe across the photo preview to access Video capture, Photo capture, Square capture, or Panorama capture. The rest of the controls will be familiar to anyone who has used an iPhone camera before, though the UI has of course been updated to reflect iOS 7 style.


Photos, which sports one of the more handsome iOS 7 icons, introduces new automatic photo management features. Photos are grouped into “collections” based on time and location, so that all of your photos from your vacation in New Orleans are neatly grouped together. These can be zoomed out to further grouping all the way to year views, and in any of these views tapping and scrubbing over thumbnails presents larger previews of the photos within.

In the “Albums” tab you can find the interface we’re all familiar with: separate albums synced via iPhoto, created on the device itself, and your camera roll. Unfortunately, screenshots are still grouped together with photographs and videos still aren’t synced via Photo Stream. This writer would love to see Apple introduce something a more advanced and cloud-integrated photo management system (he’d even pay for it), but it seems we’ll have to wait at least one more year.


The iPhone has always shipped with a few necessary but simple applications, and over the years Apple’s added more. In iOS 7, all of these received interface refreshes inline with the new design philosophies. As a whole, these apps have been darkened with a focus on black background and white type. They stand in contrast to the majority of other apps, which are general white and light in color and tone. This differentiation serves effectively to denote them as simple utilities. These aren’t the apps you’ll use every day, for any extended amount of time, or because you actively seek them out. But you’ll need them, and they’ll be waiting for you.


The Calculator app receives a visual refresh inline with the other utilities. Darker, more ahem… utilitarian. It looks great, but it hasn’t been given any new features. This may come as a disappointment to users of Soulver, or Calca, or PCalc, but I think for its purpose it is just fine. It’s the default calculator, included because you can’t have a phone without one, and it is meant (though yes, it does contain scientific functions) for simple math that’s a little too complex to do mentally. It’s feature complete; if anything, too complicated.

But iOS 7 does bring one major improvement to Calculator, and that’s through the shortcut to it in Control Center. I’m not sure where the Calculator app is kept on my phone. In a folder somewhere, I’m sure, but I don’t have to think about that anymore. Swipe into Control Center, tap the calculator icon, and it opens, awaiting my calculatory needs. It’s just the sort of feature that benefits from an easily-accessible shortcut. In fact, if Apple removed the calculator app entirely and turned it into a popover accessible via Control Center, I don’t think anyone would complain.


Remember the last time you had fun with a compass? The one and only time was probably the first time you ever used a compass. Back then you couldn’t fathom what was going on, and most likely assumed witchcraft kept the red arrow pointed north. I bet you miss that. Well, Apple’s redone Compass utility may just transport you back (and not just because you don’t know how an electronic compass works). For me, it was certainly the first time I’ve felt delight with a compass in a long time.

The first thing you’ll notice is that calibration as you’ve known it on every single smartphone thus far is out the window. That’s right: next time you pull out your phone to locate true north, you won’t have to shamefully stuff it back into your pocket to avoid the embarrassment of flinging the phone around in a wild eight pattern to calibrate the sensor. In iOS 7, you’re presented with a circle, and it’s your job to turn the circle white by tilting the phone this way and that. It’s like game, and the prize for completion is a functioning compass. It’s brilliant design. Then you might look down and see the familiar page dots, and you’ll wonder, “What’s on page two of a compass?”. I’ll tell you: it’s a level, and it works great. The center displays the current angle of your phone as a comparison to perfectly horizontal or perfectly vertical, and when you get very very close to either of those models, the whole display turns green. I have found way too much joy in playing with it at my desk.

Goodbye Angry Birds, Compass is all I need.


I think we’re all a little surprised that Stocks has stuck around this long. While useful, Stocks isn’t an app that every soul has a use for. On the original iPhone, it made sense for Apple to include little widgety apps because the phone as a whole didn’t do very much. Now, there are plenty of apps for keeping up with the stock market in the store. There’s little reason for Apple to keep around this inessential app as default and unremovable. The app itself has zero new functionality, and even the layout is more or less identical to what we’ve seen in all prior versions of iOS. It is a beautiful, for sure. Perhaps some will find a use for it while they await their favored stock market tracker to become iOS 7-ready.


Live icon. That’s all you need to know. It’s great. Almost entirely useless, but great. Other than that, the Clock app hasn’t changed much. Yes, naturally, the interface is entirely new, and it is one of the more handsome iOS 7 apps. Typography is front and center, with lots of data represented by words and numbers. Interestingly, you can see in the clock’s app one of the few alterations Apple has made to Helvetica Neue: round colons. It’s a tiny thing but it does look nicer than square, at least blown up to this size.

Voice Memos

Voice Memos used to be an ugly unintuitive bastard. In iOS 7, it’s now a beautiful unintuitive bastard. It was always difficult to figure out how to switch between your past memos and the recording screen, and the distinction in iOS 7 is even more convoluted.

If I tap an item in my list of memos, the screen slides up to reveal my full list. But how do I get back to the recording screen? Do I swipe down? Tap Edit? Press the record button? It’s apparently the last one, but I really don’t understand why it isn’t a swipe down. When you first launch the app, 3/4 of the screen is dominated by timeline of your next recording (yes, the one you haven’t taken yet), and when you press the record button it begins to fill up. But even after you’ve recorded, there’s no way to swipe through the timeline. To fast forward or rewind or even play your message, you have to tap “Done”, name your new note, and then tap it in the list view and tap play. The entire interface is stupid. It looks great (and it has one of the best looking icons in the entire new set) but at the massive expense of working in any way that you’d expect.

The Apple Social Network

Last year when I reviewed iOS 6, I wrote about Apple’s social network. No, not Ping. Remember Ping, Apple’s failed music-oriented Twitter rip-off that was built into iTunes and used by nobody? Back then, everyone was screaming at Apple to “get social” because they clearly didn’t “get social”. After Ping’s failure, the casual observer would think Apple gave up on “getting social”. Cleverly, Apple has been building a different kind of social network, one that fits entirely into their vertically-oriented business. Instead of a common service, Apple’s network is built on a network of common devices.

Social Integration

In iOS 5 Apple gave us our first dose of social integration when it baked Twitter sharing into any action sheet where it made sense. Facebook and Yelp followed in iOS 6, and this year we’ve got two more: Flickr and Vimeo. The sharesheet gets crowded if you’ve got all of them enabled, but luckily they’ll only appear if you’re logged into them in Settings. These social integrations are the fattest red herring distracting us from Apple’s own social network. Surely a company looking to lock its customers into a network of their own wouldn’t integrate other services. But Apple recognizes that they can’t never disrupt the established players. They’re not so arrogant to think that they can replace Facebook. Ahem.

By integrating these other services deeply into the OS, Apple appeases its customers that use these services, locking those customers into using the Apple device, regardless of which photo sharing service they prefer. I expect these integrations to continue every year. (Maybe with mid-cycle updates as well. With filters and more advanced editing features built in to iOS 7 photos, I’d love to see Instagram sharing built right into the sharesheet.)

But, you say, what about iMessage and FaceTime? Aren’t these cases where Apple entered established markets with their own service? Yes, because Apple identified these markets as ones they could succeed in (and they have).

iMessage & FaceTime

It started with FaceTime in the iPhone 4. At the time, Apple didn’t know what they were on the path to creating. The strategy of a ‘social network of devices’ probably hadn’t been born yet. Famously on stage at WWDC 2010, Steve Jobs announced that FaceTime would be developed into an open standard. That never happened, and I don’t think it ever will. So why not integrate Skype? Apple likes to own their services, of course, but that doesn’t fit entirely with the strategy I discussed above. The success of FaceTime might honestly have been a happy accident.

A year later, iMessage shipped with iOS 5 and we got a truly disruptive evolution of SMS texting. Chat of course has existed since the IRC boards of old. Apple competes here with Google and Facebook and AOL and a host of others, but because they could integrate the service directly into the Messages app on every single iPhone, Apple knew they could best all the others. In a stunning move, they completely bypassed the carrier’s control of texting, enticing customers with a free and superior service to the expensive world of SMS. This time around, Apple made no illusions of openness. By this point, they’d probably figured out what course they were on. Those of us that latched onto iMessage were locked into iOS devices.

Three years after FaceTime shipped, we now have FaceTime audio. True voice-over-IP telephony service baked into every iPhone sold. Again, Apple is bypassing the carrier’s old lock-in on voice calling without so much as a curt nod. All the iPod touch needs to become a full-fledged smartphone is a cellular data connection.

Photo Streams

Last year, Apple introduced shared Photo Streams. While there are many different ways to share photos, they are all specialized in one way or another. 500px is for showcasing your very best shots with a community of professional photographers. Flickr is for discussing your best shots with your friends. Instagram is Twitter for photo sharing. Shared Photo streams fills another niche, by allowing you to share collections of photos with friends and families. You can give the grandparents all the latest pictures of the new baby, or collect all the photos your friends took on the recent trip to New Orleans into one place. It’s similar to Facebook’s photo galleries, but a more dedicated, integrated, and ultimately more social service.


In iOS 7, we see Apple’s biggest social push yet. Featured prominently on every sharesheet is the button for AirDrop. Introduced way back in 2010 in OS X Lion, AirDrop was originally for sharing files quickly between Macs on the same wireless network. Finally in iOS 7 it has come to iPhones and iPads, with basically the same function but between iOS devices. Tap on the button to share a photo or document or webpage (or whatever else), tap a contact, and (once the other user confirms the transaction) the file is on its way.

Bump and the bump rip-off baked into Samsung’s Galaxy phones have provided similar file sharing for awhile, of course, but AirDrop is a much more elegant solution. I really don’t want to have to touch my phone with whoever I’m sharing with. A button works just fine.

Infuriatingly and nonsensically, AirDrop doesn’t work between iOS devices and Macs. When I heard that AirDrop was coming to iOS, I thought it would finally solve the problem of “how do I get this thing to where I want to work on it”. There are many theories for why, including the way in which AirDrop on iOS uses WiFi and Bluetooth for peer-to-peer connections, but I call bullshit. It’s 2013, and I still email myself regularly to get files where I want them. Like an animal. Come on, Apple.

iWork for iCloud

While this isn’t a feature of iOS 7 (at least not yet), Apple did release a beta of iWork for iCloud earlier this summer. Some of you will remember Apple’s previous take on cloud productivity apps with, but iWork for iCloud is a new approach. Like Google Docs on steroids, Keynote, Pages, and Numbers documents can now be edited using full-featured and gorgeous web apps. This isn’t the place to elaborate, but they are seriously impressive.

What’s more interesting is the social (or at least sharing) propositions of iWork for iCloud. Apple has promised new versions of iWork for iOS and OS X (both of which are currently long-in-the-tooth) for later this year, and I’d be surprised if they don’t integrate tightly with iWork for iCloud. I envision being able to share and collaborate on iWork documents with anyone else on the web, with changes pushed immediately not only to the web version of a document, but the local versions on all my devices. Collaboration, in real time across the internet, within native applications.

If you’re thinking that sounds a lot like Google Docs, you’d be right. But more or less that’s what I want. Google Docs, but made by Apple so that it is integrated with my native (and superior) apps.

When It All Comes Together

So far Apple’s social network is a rather loose conglomeration of services. At least it seems that way. We must remember though that Apple’s end goal isn’t to lock us into any particular service, as long as the services we are locked into are on Apple devices. As the network continues to be enhanced and come together, we probably won’t notice. It’ll be gradual. As long as Apple continues to build the best devices and the best OS on the market, it won’t matter. The lock-in shouldn’t hurt us, and the integration will be a boon. If we are ever to leave Apple behind, most of our data should be in other services. We’ll just have to find another phone maker that’s built those services in as well as Apple has.

Developer Improvements

It’s time now, if you’ve made it through all of that, to look behind the curtain at some improvements Apple has made for developers. I haven’t covered everything, but I’ve tried to touch on some of the things I found most important. If you’re a developer, you will know about most of these already. What follows are brief descriptions of API improvements that I believe will really impact what users get out of their phones.


By the time multitasking arrived in iOS 4, users were sorely missing it. Android had been bragging about its ability to stream Pandora in the background for months, and we were jealous. The limited multitasking iOS 4 gave us was a great compromise that kept iPhone battery life the best in the industry and introduced greater usability for third party audio, navigation, and calling.

Three years was a long wait, but Apple’s finally got around to expanding on those multitasking API’s. In a surprising turn, they’ve actually opened them up quite a bit. All of the improvements are good and needed, but somehow they don’t feel like enhancements I ever thought Apple would allow. I can’t really say “good on them” for that, but thank goodness.

Background Fetch

First, the big one: background updates. Previously available in limited capacity and only for Newsstand apps, now all applications have the ability to download data when they aren’t running. Developers configure their applications for background updates and set an interval for how quickly after their app leaves the foreground it asks to be updated. This interval can be as long or as short as the developer wishes, however iOS makes no promises to follow it exactly.

iOS 7 smartly coalesces background fetches and aligns them to times when the device is already up and doing something. If the user pulls out his/her phone to check the time, iOS will need to start up and in that time it will wake up third party apps that have requested background time. This method minimizes battery drain in a system that, left unchecked (in say… Android) would mutilate battery hours. When a device’s battery is low, updates are further apart, as the OS works to keep the device going for as long as possible.

In an attempt to be even smarter about it, iOS 7 will attempt to learn the habits of the user. If you wake up every morning and open the Weather app, iOS will soon start to allow Weather to update in the background right before it expects you to open it. In practice, this might not be effective but for a couple uses. I open Reeder, Twitterific, and Felix at about 7:00 every morning, so I expect iOS to start updating those a few minutes before 7. Beyond mornings, my use is sporadic and I expect that’s true for most users. Still, it’s valiant of Apple to put such effort behind backgrounding to get it to eek the least juice possible while still giving developers powerful API’s.

If an app does manage to go rogue, force-quitting from the App Switcher will remove an app’s ability to get refreshed in the background, at least until is relaunched. Additionally, there’s a new page in Settings that allows the user to toggle background app refreshes on and off individually for each app that’s requested it.

Background refreshes will be notes in the App Switcher. This is handy for Twitter and email applications and the like, presumably because users will see the new content loaded into them when flicking through the App Switcher. This feature is accomplished by having the app create a new snapshot whenever it finished a background refresh. For saved-state apps, this snapshot becomes the new screenshots seen in App Switcher. (This is the same snapshot that saved-state apps will briefly flash when they are reopened, before they can show the live screen.)

With background fetch, Apple has given a lot more freedom than developers have come to expect from multitasking API’s. That’s good and bad. Good, because good developers will be able to utilize it and our feed readers, ADN clients, and Instapapers will be much better apps. Bad, because it’ll be easy for bad developer to abuse it. That’s mostly good, I think, and Apple’s done a lot to keep it from getting out of hand.

Remote Notifications

The second new multitasking API in iOS 7 is an enhancement of the veritable push notification: Remote Notifications. In fact, they aren’t entirely new. Newsstand apps have had access to a very similar API for almost two years, but in iOS 7 access has been granted to all.

Previously, push notifications were siloed and solitary. Developers could send them to devices but that was about it. When a user swiped a new notification from their lock screen, the developer’s app would open and only then would the new content load. iOS 7 reorders the process.

Now, a developer can optionally have their app hold the new push notification until the new content is loaded. If a Twitter app, for example, receives a push notification that its user has been @mentioned, the app can load that new tweet before sending the notification on to the user. This way, when the user taps or swipes the notification and the app opens, the tweet they were mentioned in is waiting for them.

A second form of these notifications is the “silent” notification. These skip the step of notifying the user. iOS received a push notification from the developer’s server and wakes up the app to deliver the message. The app is given a few seconds to run in the background, on the pretense that the push notification most likely contains instructions to start a download of some content.

Silent notifications are rate limited. Whereas visible notifications are expected to be controlled by the user (if a user finds an app is over-notifying, he/she can easily turn off or limit them), silent notifications will be invisible to the user and so the OS takes it upon itself to set the number that come through.

Developers aren’t limited by the number of silent notifications they can send to a user, however Apple’s push servers will stop apps attempting to send what it sees as too many (Apple says 1 or 2 per hour is OK), hold on to the notifications, and then send them in batches at a rate it sees fit. If the content being called via silent notifications is critical, it’s advisable that developers limit themselves so as to not run into these inhibitions.

You’ll have noticed that silent notifications and background fetch serve the same purpose: updating an app’s content without the user’s knowledge or intent. They both have their advantages, though. Silent notifications work best for content that is critical or sporadic. If your app doesn’t know exactly when its content will be updates (with say, email), a silent notification works best because it will notify the app as close as possible to when new content is made availalble, and it will only wake up the app to download content when new content is available. Contrasted, Background Fetch works best for content that is updated at regulary intervals or very frequently. Twitter streams, for example, will be best updated with Background Fetch since new content will be arriving constantly and the app can retrieve it in batches. (Twitter mentions and DM would fit into the silent category, though, as mentioned earlier.)

Background Transfer Service

The third and final new multitasking API in iOS 7 is meant for large file transfers, and that’s Background Transfer. Background Transfer is one universal download/upload queue for all third party apps.

In the past, apps were afforded about 10 minutes after they left the foreground to complete and upload or download operations, and these were managed by the app itself. iOS 7 removes this time limit and shifts management to the OS. If an app needs content uploaded or downloaded, it enqueues it using the Background Transfer API and iOS handles the rest, delivering the content (or receipt of upload) when it’s done.

Transfers can be unqueued from the foreground or the background, and therein lies Background Transfer’s biggest limitation: a subset of transfers are labeled “discretionary”, which means they will only be downloaded over WiFI. While transfers initiated by a foreground app can optionall be tagged discretionary, all background enqueues are labeled discretionary. It would make more sense for the deference to WiFi being owed to the size of a download/upload, or perhaps to restrict each app to 50 MB per day or week of cellular data use.

Since iOS is managing the entire queue, updates can be coalesced for performance. iOS will minimize the energy hit by performing updates simultaneously and when the device is already awake and performing some other task. This does introduce a further limitation of these API’s, though it’s one that I think developers will have to live with: there’s no guarantee that new content will be available in any expected timeframe. This is simply a side effect of Apple’s efforts to reduce battery drain, and I don’t expect it to change in the foreseeable future.

The old background task API is still around, and can still be useful for applications that need to complete one last save or modification on a task when they unexpectedly leave the foreground. However, the time limit on task completion has been reduced drastically to only a few seconds. It it therefore necessary for developers to switch all of their big transfers over to the new system and limit the use of task completion to only the very quickest of “finishing up” tasks.


It’ll benefit all apps on a given system if developers do their best to optimize their background tasks. The fewer resources used, the more resources available for all to use. Apple thinks they’ve done their part in this bargain, but it’ll still be on developers to ensure these new API’s are implemented correctly and used responsibly. Note that that doesn’t necessitate very limited use; just be smart about.

Since more apps than ever will be allowed to run full-fledge in the background, it’s wise to revisit some general advise. The responsible developer will ensure that unnecessary parts of their app (say, the rendering engine in a game) are turned off in the background. They’ll minimize the amount of IO and the number of transfers needed by coalescing beyond what Apple can control. Apple seems to finally be ceding to the demands of developers here, and it’d be wise not to abuse what they’ve given us.

There’s also a toggle in Settings (and eventually an API to check the status of this setting) to allow the user to turn off background refresh for any app they wish. Use these API’s irresponsibly and expect to see your background privileges stripped.

The Snapshot

One more thing on backgrounding, and it’s a small one. The snapshot, the screenshot that is stored when an app enters the background, is now being used a lot more frequently. When a saved-state app is reopened, instead of the default.png iOS will load the snapshot. This provides a much less jarring and more seamless flow into using an app that is no longer running in the background but has saved its position for you for next time.

Text Kit

Text Kit is a new API layer built on top of Core Text. Core Text, as some of know, is a powerful but complicated API layer. Excepting only the most enterprising developers, access to the Core Text API’s used to be filtered through WebKit. In previous versions of iOS, UIWebView was a developer’s best option for building an interface with beautiful typography. 7 deprecates those techniques, with all rendered text converted to Text Kit.

If we go back to iOS 7’s core philosophies, you’ll remember that one of them is typography. Since the original Macintosh, typography has been essentially important to Apple. Text Kit advances that by providing tools that allow developers to easily create layouts with beautiful typography. The important decisions that go into typesetting have been made for developers, and knowledge of typography is no longer an essential skill.

Text can now easily be placed in columns and paginated. Rich text support is now integrated at the API level, available for all applications to read and write. The developer now has finite control over the break points when text is truncated. These are complicated issues, but so ubiquitous that it makes sense for implementation to be handled at the OS level. Less ubiquitous but cool: wrapping text around arbitrary shapes (think about the demo Apple loves to show with every new release of Pages) is now accomplished with only a few lines of text. The ease of use with which advanced techniques can now be implemented will surely push the standard for third party app typography.

My favorite addition: kerning and ligatures is now system wide and on by default. These tiny details are clearly the “right” thing to do but aren’t for all intents and purposes “necessary”. It’s not something the user will see. It’s the piece of wood on the back of the dresser. Few will notice, but if you have any passion for your work, you can’t be satisfied with it any other way.

Dynamic Type

By far the most exciting aspect of Text Kit is Dynamic Type. Remember how I said typographic decisions are now handled by Apple? This is how developers utilize Apple’s expertise.

Dynamic Type provides a series of professionally-designed, hand-tuned, and optimized type styles. These styles have been tweaked to look great for every font and font size built into the OS. Each includes styles for body text, headings, subheadings, footers, and captions. These styles are easily applied to any string of text via a drop down menu in Interface Builder.

Choosing different typefaces is trivial, requiring only a single call compared to the several needed to build new typefaces in iOS 6. With Symbolic Traits, developers can select bold or italic variations of a font or adjust line- and letter- spacing. Even though Apple has made a lot of decisions in Text Kit, control is ultimately up to the developer, if he/she wants to assume the role.

The “dynamic” part of Dynamic Type comes into play with a font size slider in Settings. Adjusting it adjusts the font size of all apps utilizing Dynamic Type. This includes all of Apple’s built-in applications, which have all been rewritten to utilize Type Kit and Dynamic Type. Developers will have to explicitly support this this aspect of Dynamic Type (called “preferredContentSizeChanged”). It’s easy, though, and because users will quickly begin to expect support in all of the apps they use, I predict most app developers will quickly get on board.

Dynamic Type in many situations will eliminate the need for app developers to support changing the default font size in their apps. While apps meant for reading (Kindle, Instapaper) might want to keep these around, RSS and email applications will be able to remove these settings that can clutter their UI. Apple has recognized a control that most apps need and implemented it through a systemwide setting, which I think is much better. It’s consistent.

In all likelihood, that hook won’t be necessary. Dynamic Type is such an enormous advancement in application typography that I expect every application that uses type (basically every app that isn’t a game) to implement it.


iCloud took a lot of shit last year, most of it warranted. Apple would have had you believe that iCloud was the future of file systems. Unlike Maps, their PR campaign for iCloud never shifted from “it’s amazing” and “it just works”, even though it wasn’t and didn’t. Which is remarkable, because iCloud has been a much bigger failure than Maps. The key difference being the domain of the failure. Maps failed for end users, iCloud failed for developers. The end user aspects (email, mostly) have worked pretty well, but the developer API’s have been neglected. Apple treats their developers well, but ultimately end users are more important for their business.

So while I hesitate to label anything “what is should have been a year ago”, with iCloud, I’m just hoping that it is what it should have been a year ago (or even two). The message to developers has been that it is, and that developers who’ve been burned in the past should try again. But who knows. Who knows if developers will want to, and only if they do will we find out if Apple’s improvements to iCloud live up to their claims.

Core Data

Apple’s big push with Core Data this years is that they’ve drastically reduced the work developers must do to integrate its API’s into their apps. Previously, Core Data provided little more than a synced datastore, tied to each iCloud account and walled off for each app to use in its sandbox. Going forward, new API’s will enable Core Data to take on a lot more.

The iCloud API’s will now handle the fallback datastore, or the local copy of a user’s app data that is used before a connection to iCloud is established, or when it is entirely unavailable. It was previously up to the developer to create and store this local copy, and then to handle the tradeoff and application of changes when the iCloud connection is established. In iOS 7, the fallback store and iCloud store look almost identical to the app, and both the store of the local copy and tradeoff will be handled by iCloud.

iCloud will now handle multiple accounts and account switching. Apple used to provide little guidance on what app developers should do if the device’s iCloud account is deleted or changed. Going forward, this swap will be handled by iCloud. When iCloud sees that the account has changed, it will publish any local changes from the old account to iCloud, delete the old account’s persistent store from the device, and swap in the store for the new account.

For a bit of perspective, it was only 11 months ago that Tim Cook fired Scott Forstall. In less than a year, Jony Ive and Craig Federighi’s design and development teams have totally reshaped iOS, in appearance and vision. It would have been a heck of a lot easier for them to slap the new features and API’s onto iOS 6 and call it a day, to shelve the interface replacement for just one more year.

In many ways iOS 7 is the first thing post-Steve Jobs Apple has done that Steve Jobs wouldn’t have done. Now, I have a lot of personal regard for Steve, so make of this what you will. But I honestly believe that, had Steve Jobs been able to see iOS 7, he would have recognized how much better it is. Or, more likely, he’d have cursed the designers out the room and come back the next day claiming it was his idea all along.

The September Issue

Michael Lopp:

I don’t have a clue about the design or feature set of the alleged iWatch, but I do know two things. First, the name iWatch is a bad name because the least interesting thing this device will likely do is tell the time, but we got over iPad, right? Second, it’ll go on your wrist and when people see it (and they will, as it will be designed to be easily visible), nearby humans will either think or say, “OoOOooooo. They have an iWatch,” not primarily because of what it does, but how it makes them feel.

The Colors of Apple

Linus Edwards takes a tour through Apple’s history with color.

So I Hear There’s an Event Tomorrow

A realistic predictions list:

Unfortunately, and as has been the case for the past few years, we know pretty much everything about tomorrow’s event today. WWDC 2013 really was the best, don’t you think?

Yahoo Unveils Mobile Redesign of Mail, Search, and More

How long before Yahoo is the default search provider on iOS and OS X? Six months?

(Related: how long before Yahoo drops the ‘!’?)

The Mini Macintosh

John Leake has created a miniature Macintosh running on a Raspberry Pi. Adorable and delightful, just wait until he put his hand around it.

Pandora to Lift 40 Hour/Month Limit September 1

Gee, I wonder why.

One Device to Rule Them All

John Moltz for MacWorld:

Microsoft believes that people don’t really want separate devices, they want just one. And it likes to present iPad users as “frustrated” with that device’s inability to be the one true product for consumers. In talking about the Surface, Bill Gates said of iPad users:

“They can’t type. They can’t create documents,” said Gates.

Now, in his defense, it’s possible he’s never used an iPad before. Or seen one. And he may also be unaware there are kinds of documents other than Word documents. The point is, Microsoft is selling the idea that the iPad is half a solution and the Surface is the whole solution.

Of course, it’s not selling that idea very well, given the Surface’s sales figures, but we’ll get to that in a minute.


MG Siegler:

Yes, there will be a gold iPhone.


Bryan Irace:

Every iOS application should be able to define types of input and output data. For Tumblr, an input type could be a photo or a video to post, while an output type could be a credential that another application could use to communicate with the Tumblr API. For 1Password, an input could be a URL, and the output a corresponding username and password. Allowing applications to be stitched together dynamically based on the data types that they know how to act upon would allow iOS users to be productive in ways that are not possible today.

Apple’s strategy of implementing just one or two third party services into the OS every year isn’t scalable. It works great and provides exactly what the user expects, but there are far too many services that deserve integration. The challenge Apple faces (with iOS 8, I think) is to find a way to offer this same level of integration, but allow easy implementation with any service the user chooses.

Will a Fingerprint Sensor Be Apple’s Next Hit?

Geppy Parziale, an expert on fingerprints:

If you search for the specifications of a CMOS fingerprint device, you will find a number representing the lifetime of a device. That number is expressed in number of touches (before it completely dies). That number is provided in ideal conditions of usage and in a normal operating environment of temperature and humidity. But remember where you normally use your iPhone. You keep it in your “dirty” pockets, you leave it on different surfaces, and in humid and hot or cold and dry environments. Sometimes water drops on it or you forget it in your car under the sun. All these factors stress the working conditions of the sensor surface and contribute to speeding up its decay process.

Unfortunately there is no existing solution to this. Manufacturers can only try to make the fingerprint sensor last longer, but sooner or later that device will stop working properly. This is also why Apple cannot provide a fingerprint sensor for payments. And if they do, they are making a huge mistake, because the surface destruction process explained above introduces the most dangerous problem in fingerprint recognition: false acceptance, when after a while somebody else can be granted access to your device.

While the rumors are growing in volume, I just can’t see Apple putting a fingerprint scanner in the next iPhone. What would be the point? A little more secure, sure, but what can you do with it? It sound expensive and fragile and worthwhile for only a fraction of Apple’s customers.

‘Why I Use an iPhone’

Ian Dunn, columnist for Droid Life, uses an iPhone as his main phone:

It was Android and Windows enthusiasts’ vehement, unmitigated hatred towards all things Apple that pushed me to play devil’s advocate for some time. Eventually I found myself convinced that iOS was a much better fit for what I wanted in a phone. I didn’t stop being a “power user” or enjoying customizing my phone. Instead, I found that while using iOS I became more productive and enjoyed using my phone a lot more. It isn’t the only way, but Apple’s design and execution philosophies make much more sense to me personally than do Google’s.

It’s the Production Line, Stupid

Craig Hockenberry on screen sizes and production schedules:

These capital expenditures show that Apple is planning ahead. At least 2-3 years, maybe more. You don’t just walk into Foxconn and ask for 50B iPhones. You need to predict the future.

Sure, it would be great to have a larger screen iPhone from what is known about current market conditions. But was a larger screen a sure thing 2-3 years ago? While you were falling in love with the new Retina display on your iPhone 4, I bet you weren’t thinking “Man, this display has got to be bigger!”

It’s also a mistake to assume that the iPhone 6 is going to be big screen only. The 4” form factor will still be a viable next to a 5” iPhone next year. The lower cost iPhone that’s being introduced next month is only the beginning of the diversification of the iPhone line.

What’s in a Name?

Chris Clark:

Maybe someday they’ll strip the iMac of its prefix and call it simply the Mac: the quintessential Apple all-in-one desktop, recalling its nearly-30-year-old forebear. It’d make my inner taxonomist chirp with glee, but I won’t hold my breath.

I also have an inner taxonomist.

More Than A Numbers Game

Rene Ritchie, on Benedict Evans’s posit that developers will switch to Android if the market shifts far enough that way:

Which rings numerically true. However, people - developers - aren’t just numbers. They have tastes. They have biases. If they didn’t, then all the great iPhone apps of 2008 would have already been written for Symbian, PalmOS, BlackBerry (J2ME), and Windows Mobile years earlier. If they didn’t, then all the great Mac apps would have been migrated to Windows a decade ago.

More or less exactly the point I tried to make with my own response to Evans.

Appleiness vs. Googleiness

Horace Dediu on Apple’s priorities: “Keeping your mouth shut.”

The Case for a New Lower-Cost iPhone

John Gruber:

If Apple does unveil an iPhone 5C, I expect them to concurrently abandon the iPhones 4 and 4S. Their three pricing tiers for the next year would be a new iPhone 5S at the high end, today’s iPhone 5 in the mid-range, and the new 5C at the low end. This way, all new iPhones would sport 16:9 aspect ratio displays, and all would have Lightning adapter ports. Adios both to 3:2 displays and the grody old 30-pin port.

Pretty much exactly what I’ve been thinking.

Defending iOS With a Cheaper iPhone

Benedict Evans:

If total Android engagement moves decisively above iOS, the fact that iOS will remain big will be beside the point – it will move from first to first-equal and then perhaps second place on the roadmap. And given the sales trajectories, that could start to happen in 2014. If you have 5-6x the users and a quarter of the engagement, you’re still a more attractive market.

This is a major strategic threat for Apple. A key selling point for the iPhone (though not the only one) is that the best apps are on iPhone and are on iPhone first. If that does change then the virtuous circle of ‘best apps therefore best users therefore best apps’ will start to unwind and the wide array of Android devices at every price point will be much more likely to erode the iPhone base. Part of the reason for spending $600 on an iPhone instead of $300 on an Android is the apps – that cannot be allowed to change.

The key word is “if”. If the total value of Android customers can supercede iOS, then most developers will move to Android-first (and then Android-only) development. That’s a big “if”. There are other factors Evans doesn’t mentions.

Fragmentation. Not only do apps have to support a wide range of devices, to be successful they have to support a wide range of OSes on a wide range of devices. And multiple app stores.

Piracy. The piracy situation on iOS is bad, but Android is much, much worse. In many cases, all it takes is a Google search to find some one peddling your app for free on a forum. With Google staying firm on the side of not policing the Google Play Store, there’s a good chance copycats will clutter search results for people trying to buy your app.

Expectations. Android phones are cheap, with few exceptions. People who buy them are getting them because they are cheap. That sets the expectation for the user that apps are going to be cheap. Do you think 1Password could ever be successful with an $18 app on Android? I don’t.

Consider desktops. OS X apps are far better than what’s available for Windows. There are more Windows apps, and there are more Windows users (at least 10x more), but all of the truly great apps are on OS X, and most of them are OS X-only. I should know, I spent many years frustratedly stuck on Windows.

Developers (with the exception of enterprise developers) make more money on OS X. Users who are willing to pay for the best computers in the world are also willing to pay for really high quality apps. Therefore, the great apps are built for OS X. If it continues to be that way on the desktop, why should it be any different on mobile?

A Brief History of Apple’s Cloud Services

Peter Cohen for iMore:

AppleLink remained the rarified domain of a select group of technical sophisticates, but Apple recognized a need for a service for users, as well. So the company contracted AppleLink’s developer, Quantum Computer Services, to develop AppleLink Personal Edition. That made its debut in 1998, but marketing blunders from Apple and an expensive use model (an annual subscription fee plus a steep per-hour usage fee) kept customers away in droves.

Quantum retained rights to the code it had developed for Apple, and decided to do something else with it. They rolled out a dial-up service called America Online instead.

Apple’s Evolving View of ‘Pro’

Ken Segall on Apple’s renewed focus in the pro market:

So Steve ultimately renewed his commitment to the pros—but he never said that this commitment wouldn’t evolve. Clearly Apple has changed its thinking about the pro market, and how it can best serve its pro users.

Some won’t like it, but basically it’s the difference between Final Cut Pro 7 and Final Cut Pro X.

In FCP7, the controls are rich and deep. As a consequence, getting proficient with the app is a serious undertaking.

FCPX is very powerful, but less daunting and more seductive — streamlining and automating some of its advanced capabilities.

Folks, Mark Your Calendars

According to AllThingsD and Jim Dalrymple, Apple will unveil the next iPhone on September 10. Tim Cook said it’s going to be a big fall; this is where it starts.

Regular People Have No Idea How To Manage Photos On Their iPhone

Bradley Chambers:

I’m serious, they don’t. They don’t know that they don’t, but they don’t. If you grab a co-workers iPhone and they have 2500 photos on the camera roll, then you know they don’t. They’ll just keep taking photos and assume “the cloud” or whatever is backing it up. For a time, it is. That is until their backup hits the mythical 5GB mark and iCloud starts pestering them to remove data or buy more space.

Remembering the Apple Newton’s Prophetic Failure and Lasting Impact

More from Wired on the Newton, this time from Mat Honan:

There’s also at least one tangible thread that connects the Newton to something you likely use every day (and that indeed drives the entire mobile industry): the ARM processor. Looking to maximize battery life, the Newton team went gunning for something that could generate lots of bits MIPS per watt of power.3 The best bet for that looked to be an ARM chip. Apple owned a third of the company at the time and directed development of the ARM6 processor that went into the Newton. Without the Newton, that technology could have died on the vine.

That, folks, is called “foreshadowing”. Looking back at it all, you could argue Apple was destined to lead in mobile.

The Amazonian Business Model

MG Siegler argues that Amazon’s no-profit strategy is actually genius:

But Amazon has no such problems on Wall Street. Again, they’re Bizarro Apple. They’re not showing their cards. While their businesses keep growing from a revenue perspective, profit has gone from negligible to non-existent to an actual loss this past quarter. And Wall Street loves them for it!

Why? Two reasons.

First, they know that Bezos is devouring Amazon’s profits by pouring them into infrastructure build-outs. Data centers, shipping centers, etc. These are one-time costs that should pay off in the long run.

Second, they believe that at some point in the future, Amazon will flip a switch and, voila, profit. In fact, Amazon has the ability to do it at almost anytime, as Bezos has made clear in the past, but people seem to forget.

Horace Dediu, in response:

The premise that Amazon can, on a whim, change its business model from selling other people’s products at a razor thin margin while investing in capital-intensive distribution to selling other people’s products at a large margin while not investing in capital-intesive distribution is not credible.

I would argue that Amazon’s existing business model is a direct consequence of the market it’s in: that it could not be anything else given the circumstances it finds itself in. Enlightenment may be an illusion.

Two very different interpretations of the state of Amazon. If Siegler’s right, it would surely be a remarkable achievement for Amazon. But after 15 years, you’d think the time to “flip the switch” and start making profits would have come. Dediu takes a more straightforward view: that Amazon can’t flip the switch.

Maybe they’re both right. Maybe Siegler’s right that this was Bezos’s plan all along, but maybe it hasn’t quite gone as well as he’d liked. Maybe profiteering wasn’t as easy as he prophesied.

Apple Does Worse With First-Time Smartphone Buyers

Ina Fried for AllThingsD:

“Previous smartphone owners buy Apple iPhones much more than first-time owners,” according to Consumer Intelligence Research Partners. “Almost 50 percent of previous owners buy an iPhone, while under one-third of first-time owners buy an iPhone.”

So first time smartphone buyers tend to buy cheap Android phones, and when they realize they’re crappy they go and buy iPhones. Sounds about right.

The Newtonians

Cade Metz for Wired, on the cult of Newton users:

“There’s no longer any real practical reason to use the technology,” he says, “but people choose to do it anyway — solely because of a personal relationship with the technology. That’s what moves it from commerce [or] vocation to art.”

FaceTime Every Day

Another perfect ad in Apple’s “every day” series. My favorite part is the dog, of course.

Apple Announces USB Power Adapter Takeback Program

Jim Dalrymple:

“If you need a replacement adapter to charge your iPhone, iPad, or iPod, we recommend getting an Apple USB power adapter,” according to Apple. “For a limited time, you can purchase one Apple USB power adapter at a special price — $10 USD or approximate equivalent in local currency.

Apple’s got zero responsibility to do this, and yet they do. This is why we love Apple.

App Updates for iOS 7

Craig Hockenberry:

If you’re a consumer of apps, this is great news: it’s likely that your favorite apps will be ready for action come this fall. If you’re someone who has a device that’s a couple of years old, now’s the time to start thinking about upgrading. Many apps will require a device capable of running iOS 7.

The iPad Is Like the iPod, Not the iPhone

Ben Thompson:

Most folks seems to instinctively compare the iPad and the tablet market to the iPhone and smartphone market, and it’s easy to see why. They share the same OS, the same competitor, many of the same apps, and, of course, the same time period – the present.

But in reality – and this touches on many of the themes of this blog – an overt focus on product similarities misses many crucial factors that, in my opinion, make iPhones and iPads very different. In fact, I believe the business we should be looking at to understand where Apple might take the iPad is the iPod, not the iPhone.

The Apple Alarm Clock

In June, I speculated on the future of Apple TV, and that was fun. I thought to myself gee, this speculating thing is fun, I should do it again sometime. So let’s talk about clocks.

More specifically, the bedside clocks meant for rousing non-morning people in the morning. The most disruptive thing that’s happened to the alarm clock industry was probably the smartphone. I and (I presume) many others have switched full-time to using our smartphones as our only alarms. It’s terribly convenient to open the Clock app on my iPhone to quickly toggle an alarm on or off or readjust the going off of one.

(The best part is the ability to adjust my alarms when I’m out and about. There’s a German word for the anxiety felt when One’s out of the house and unforeseen events force the adjustment of the time One must wake the next morning, and One must force Oneself to remember to adjust One’s alarm accordingly when One gets home, because One remembers the last time this happened, when One forgot to adjust One’s alarm, and One remembers the hatred One felt toward Oneself that following morning when One woke up two hours too late.

I don’t know what it is, but I’m sure it exists. One, you poor bastard.)

Thing is though, a smartphone is a terrible alarm clock. Smartphones are designed to be carried with you wherever you go, to sit in your pocket until called upon. They’re meant to be held, so they are thin and light. They’re meant to do everything, so they have minimal physical buttons.

They’re not meant to sit on your nightstand for all the hours of their existence, dutifully displaying the time, all the while bottling up their desire for attention, only to let loose in the one daily moment they’re called upon. They’re not meant to be chucked across the room in anger at the realization that One stayed up way too late last night. They’re not meant to have the snooze button punched as One decides to risk it and doze for another 10-er.

Such is the purpose of the alarm clock.

The Dream Machine Next to a Dream Machine
The nightstand is no place for a smartphone.

With that in mind, I made the decision to switch back to using a dedicated alarm clock and — to my chagrin — I discovered that alarm clocks haven’t progressed at all past iPhone docks. The best you can do (and what I’ve settled on) is a $15 Sony Dream Machine1. It’s pathetic, really.

What if Apple isn’t going to disrupt the watch industry after all? What if, instead, they’re going to change the way the entire world wakes up in the morning? (OK, they’re not, but keep reading.)

If we could combine the benefits of the the smartphone alarm and the dedicated alarm clock, well wouldn’t that be dandy. We could. Next year, what if iOS’s Clock app has an API that broadcasts its alarm settings over WiFi. Alongside this new API, Apple releases a well-designed alarm clock accessory, the “iWake”. iWake plugs into a wall outlet and connects to your home WiFi network through AirPort Utility on your Mac or iPhone. Jony Ive heads its design, and we get a revival of the classic Dieter Rams/Dietrich Lubs DN 40. iWake has a single button on top (and it is one seriously great feeling button); press it once for snooze or long press it to silence the alarm for good. iWake is made of polycarbonate, and comes in a multitude of bright spring colors.

With the Clock app on your phone (or iPad, or the dashboard widget on your Mac, which now sync via iCloud), you can adjust your alarms and tell your iWake which ones to go off for. If you’re out and about and you find out you’ll need to wake up early tomorrow, open the Clock app on your phone, set the alarm and that information is automatically pushed to iCloud and then to iWake. Tomorrow morning, your alarm goes off without you giving it a second thought. Goodbye, mystery German word.

I want iWake three years ago. The technology is there but no one is doing it. While I’d love for it to come out of Apple, I realize they probably have bigger things going on. So why not someone else? This shouldn’t be too hard to do and do right. You don’t even need that Clock API I talked about to make it work, just write your own app.

Well, what are you waiting for? I have somewhere to be tomorrow, get to it!

  1. Which has actually been discontinued, but you can still pick them up at Walgreen’s, so there you go. ↩︎

Race Relations

An update to Temple Run 2 has enabled the ability to “buy” Usain Bolt for $0.99. As Paul Kafasis quips:

According to Django Unchained, that’s a shockingly low price.

An honest mistake, I’m sure. Hopefully one that’ll be corrected quickly and we can all take in with a nervous chuckle.

The Verge’s Review of the Apple TV

The Apple TV, which can literally do every single thing the Chromebox can, got a “Verge score” of 7.8. They marked it down for content availability and its software.


Searching the Curatorium

Allen Pike on argues that Apple should curate search results on the App Store:

Manually curating search results fits with Apple’s culture, and their general attitude towards the Store. The App Store team seems to believe that features and curated recommendations are the best strategy for improving discoverability of good apps. In theory, manually curated search results could work well.

In practice, though - at least for the keyword “Twitter” - they have a lot of curating left to do. A lot.

Agreed. I think also that Apple shouldn’t be allowing apps with titles like “Cool Wallpapers HD & Retina Free with Facebook & Twitter for iPhone iPod iPad”. Apple has always been a premium brand, and that should extend (at least somewhat) to the contents of their stores. Having “Cool Wallpapers HD & Retina Free with Facebook & Twitter for iPhone iPod iPad” appear in the top ten results when searching “Twitter” screams crappy, not premium.

Apple TV to Get Automatic “Touch to Configure” Setup Via Bluetooth

In the near future, when you buy a new Apple TV, instead of typing all of your passwords with a four-way controller, you can just touch your iPhone to the Apple TV.

This feels like the future.

Honest In-App Purchase

David Smith on games that make money through In-App Purchase:

Much of the success of consumable In-App Purchase is that each individual purchase is small and feels less significant. The goal is to nickel-and-dime users in such a way that they don’t realize the actual level of their expense until they get their iTunes bill.

I hate these games passionately1. If I was running Apple, I’d ignore Smith’s (good) suggestions for making these games more transparent about their tactics and just forbid them entirely.

  1. Real Racing 3, I’m looking at you. ↩︎

On Apple and Duds

An older article from Forbes that’s worth returning to in light of Apple’s current Developer Center crisis:

In the summer of 2008, when Apple launched the first version of its iPhone that worked on third-generation mobile networks, it also debuted MobileMe, an e-mail system that was supposed to provide the seamless synchronization features that corporate users love about their BlackBerry smartphones. MobileMe was a dud. Users complained about lost e-mails, and syncing was spotty at best. Though reviewers gushed over the new iPhone, they panned the MobileMe service. Steve Jobs doesn’t tolerate duds. Shortly after the launch event, he summoned the MobileMe team, gathering them in the Town Hall auditorium in Building 4 of Apple’s campus, the venue the company uses for intimate product unveilings for journalists. According to a participant in the meeting, Jobs walked in, clad in his trademark black mock turtleneck and blue jeans, clasped his hands together, and asked a simple question: “Can anyone tell me what MobileMe is supposed to do?” Having received a satisfactory answer, he continued, “So why the fuck doesn’t it do that?”

Apple Could Be Fined $500 Million After Being Found Guilty in Ebooks Antitrust Case

Jesus, I hope they have enough for that.

‘The Monopoly on Grubers’

Linus Edwards:

Gruber is a writer who cherishes excellence above mediocrity, who champions thoughtful design over sloppiness, and who promotes the pursuit of perfection in technology above simply making a buck.

Yet, there is no Android John Gruber. There is no one on the Android side promoting these values and looking at the Android platform with an eye towards something besides simply parroting the feature set of the new HTC Milky Way Swipe Omega Machine IV Redux.

Apple Cyclicality

Ben Evans on lackluster iPad numbers:

All of this is a long-winded way of saying that sales patterns for the iPad have yet to settle down. It looks like September quarter iPad sales will be down again, but really, who knows? The one thing that’s certain is that there’ll be another big spike in December. And that historic comparisons just don’t work.

Apple’s Quarterly Numbers

Apple’s quarterly earnings are. It’s a record quarter for iPhones, but iPads are actually down significantly year-over-year. A lot of the negative numbers can be attributed to the severe lack of new products in the last nine months.

Also on the earnings call, Apple (who historically sets expectations low for the future) told us to expect a big fall. Exciting.

EA’s Biggest Retail Partner Is Apple

Aaron Soupporis:

For the first time ever, Electronic Arts (EA), the world’s third-largest gaming company, gained more revenue through Apple than any other single partner.

The iMessage We Crave

Craig Mod on the failures of iMessage:

The tragedy is that iMessage is clearly one of Apple’s most valuable assets. It’s their social-network-by-accident that actually works. And if you look at what’s happening with LINE and all the other message-apps-cum-social-networks chomp-chomp-chomping away at Facebook’s mobile marketshare, you can’t help but think that — damn — Apple is in a pretty great position.

Every single one of his ideas for improvement is great. Apple needs to do them, quickly.

Oh, iMessage

Cody Fink with one of the most frustrating complaints on iMessage, one which I share:

If one person in the group was sending from a different address, it would cause a new conversation to appear in iMessage (thus “splitting the thread”) for the receivers. For the sender, everything would appear to be the same. With a big group of people this became a daily annoyance because it became difficult to follow conversations when different instances or pieces of it showed up in different places. It’s a hard problem to describe, especially when receivers can opt to receive messages at multiple email addresses (and if the same person you’re conversing with decides to send you something to an alternative address, I believe the message should show up in the same conversation). The reality is that the settings are kind of a mess and talking about this stuff caused a lot of frustration and we eventually gave up.

The worst part is I feel like iMessage can do these things properly and I’m just not smart enough to figure out how. The account settings and how they tie into your contacts are seriously convoluted and really, there’s no reason for them to be.

Apple’s Developer Center Hacked

Apple’s Developer Center has been offline for more than three full days now as they investigate a security breach. From an email sent out to developers this afternoon, it sounds like they’re doing some pretty serious overhauls of their infrastructure to prevent this from happening again.

Apple Buys HopStop, Says Bloomberg

Normally I wouldn’t link to this until it’s confirmed, but this is interesting and exciting. I’ve used HopStop whenever I’ve been in New York and it is great. I really hope it finds it way into the Maps app soon and I really really hope they don’t pull it from the App Store until then.

Alternate Quip: Remember when iOS 6 shipped without native transit directions and people thought it would be a boon for third parties? Those were actually auditions.

Human Authenticity

David Barnard:

Many have touted iOS 7 as Apple’s break from skeuomorphism, and that’s true if we apply its strictest definition, but in iOS 7 Apple chose to double down on physicality and the use of real world metaphors. Creating a physics engine for the user interface is most certainly not digital authenticity. While designing for iOS 7 and beyond, usability should always trump ideology and aesthetic. Beauty can enhance usability, but ultimately we’re creating software for people to use, not stare at in awe. That’s where texture heavy design went wrong, and that’s where “digitally authentic” design will likely stumble as well.

In 20 Years, This Guy Will Still Be Nuts

Mark Wilson, a self-proclaimed idiot1, thinks that Apple’s “Designed in California” ad (you know, the one that focuses on people and Apple products enriching relationships?) is all about making us less social:

In what should be a warm, humanizing montage, people are constantly directing their attention away from one another and the real, panoramic world to soak in pixels. They’re choosing the experience of their products over the experience of other people several times in quick succession. And Apple has a warm voice in the background, goading us on.

This is a crazy world. Please tell me you see it, too.

Nope. It’s just you, buddy. This guy is a world class idiot. This is my favorite part (emphasis added):

Ironically, in Apple’s flag-planting ad about design, their marketing department (and at least a few execs) have shown how fundamentally little they understand about the field. Design is at its heart a service for humanity, it’s crafting solutions for people to live with more security, efficiency, or happiness. So the experience of a product will never be what matters to a great designer. It’s always been about the experience of a person using that product.

Yes. Yes, that’s Apple’s point.

  1. OK, OK I’m proclaiming it. ↩︎

Skeuomorphism in Logic Pro X

Stephen Hackett on Logic Pro X’s skeuomorphic UI elements:

In short, I think Apple views skeuomorphism as acceptable, as long as it’s functional. In Logic Pro X, it is. Dials and knobs make sense in the world of professional audio, so Apple has dials and knobs in its professional audio application.

Sorry, Stephen, wood paneling isn’t functional. The explanation for Logic Pro X’s skeuomorphism is much simpler: there are still loose ends for Apple to tidy up, especially in their desktop software. These plugins to Logic Pro X were clearly designed before Apple switched design philosophies, and rather than take longer to put out this release, they shipped this to be corrected later.

Jim Dalrymple Reviews Logic Pro X

Jim Dalrymple got an early look at Logic Pro X, and his review is already up. I don’t know much about music, but it looks like a good overview. Logic Pro X is clearly not a change on the scale of Final Cut Pro X1. It hasn’t been rewritten, and it includes from the get-go all the features of its predecessor. It’s also interesting to see a new app (well, an updated app but the interface has been refreshed) from Apple, post-WWDC ‘13, that features skeuomorphic textures.

  1. Apple could probably remove the “Pro” from both of those names. I don’t think they make non-professional versions any longer. “Logic X” and “Final Cut X” sound a lot nicer. ↩︎

Apple Unveils Logic Pro X

Logic Pro X is out with a companion app for iPad. It’s good to see Apple reaffirming its dedication to professionals. Even if I don’t use any of the pro apps, I like seeing them progress.

(Something tells me we won’t have OS XI or OS 11 or OS Eleven anytime soon.)


Dermot Daly:

Within a week of running full time, those apps which haven’t been modernised to look like an iOS 7 app will look very old. They too will become insta-deletes.

A Neue Hope

Marco Arment on the news that iOS 7 beta 3 switches the system font from Helvetica Neue Light to Helvetica Neue Regular:

It represented one of Apple’s biggest recurring flaws: letting cool come before functional.2 With Ive’s new role leading UI design, I was afraid that we were in for a long series of such failures. And with iOS 7 being unveiled so publicly and confidently, I really didn’t think any decisions as significant as the system font would change before release.

This is the most dramatic change we’ve ever seen midway through an iOS beta. We know have proof that post-Steve Apple can and will respond quickly to customer (or in this case, designer and developer) outcry. In my response to iOS 7’s design, I said Apple went too far with the use of Helvetica Neue Light. I implied (but did not say) that it wouldn’t change until iOS 8 next year. I’m so glad I was wrong.

Typically, that’s how Apple’s rolled. If their new thing stunk, they’d stick with it for awhile regardless. Think Ping. Think Core Data. New Apple1 shows an aptitude to listen to user response, which is great. Sure, there are plenty of things Apple should ignore. But listening is important and it’s something the previous administration sorely lacked.

My biggest gripe with iOS is that it isn’t updated frequently enough. Once per year isn’t enough, and I’m not saying that just as someone who craves the latest and greatest. Some things need to change rapidly. If something’s a dud, it needs to be swept away as quickly as possible. Cook’s Apple is giving me hope for more of that….

  1. Neue Apple? ↩︎

Compare iOS’s New Icons to Old

I know many don’t like the new icons, but is anyone really arguing they’re worse than their iOS 6 and earlier1 counterparts?

  1. And to be fair, some of these are iOS 5 and earlier icons. ↩︎

Apple Found Guilty of Conspiring to Raise Ebook Prices

Jeff John Roberts:

In a 160-page ruling, Cote points to phone calls, emails and the words of Apple founder Steve Jobs to conclude that the company orchestrated an illegal “scheme” in which five major publishers changed their pricing practices. The court said that the prime target of the conspiracy was Amazon, whose Kindle tablet competes with Apple’s iPad, and whose pricing practices infuriated publishers.


Apple did not conspire to fix ebook pricing and we will continue to fight against these false accusations. When we introduced the iBookstore in 2010, we gave customers more choice, injecting much needed innovation and competition into the market, breaking Amazon’s monopolistic grip on the publishing industry. We’ve done nothing wrong and we will appeal the judge’s decision.

John Moltz:

Been a rough four weeks for Internet pundits. First they had to pretend to be design experts and now they’re going to have to pretend to be antitrust experts. Godspeed, Internet pundits.

App Updates in iOS 7

Dayton Lowell:

Updating apps on iOS has always felt like a hassle. Every time I go to visit my folks, there is an absurdly large badge number on the App Store app. I perform ‘Update All’ on all of their iOS devices and make no mention of it. It’s the only time their apps get updated. They don’t care about out of date apps, and they shouldn’t have to.

The Agony and the Ecstasy of the New MacBook Air’s Battery

David Chartier:

For all the incredibleness of the MacBook Air’s new battery, the device is still dependent on WiFi hotspots and, let’s face it, the internet is an essential ingredient these days for getting most things done.

I’ve thought for a long time that the MacBook would get cellular radios. The 2013 Airs would have been prime candidates, but it increasingly feels like Apple just doesn’t want to do it.

Free Mavericks

Thomas Brand explains why the next version of OS X should be free:

Every major release of iOS has been free. And free has drastically accelerated the adoption rate of iOS. An accelerated adoption rate is good for customers because it puts the latest technology into their hands, and provides them with the latest bug fixes. An accelerated adoption rate is good for developers because it reduces the complexity of supporting multiple operating systems, and decreases support requests. An accelerated adoption rate is good for Apple because it keeps them looking forward.…

During his 2013 WWDC Keynote address, Tim Cook revealed that 93% of all iOS users were using iOS 6, the latest version of Apple’s mobile operating system. But only 35% of all Mac users had upgraded to 10.8 Mountain Lion, the latest version of OS X.…

Just three weeks ago, Apple released a security update for Snow Leopard, alongside a similar update for Lion, and Mountain Lion. Normally Apple only provides software updates for the two most recent versions of OS X, but they are forced to continue to support Snow Leopard due to its popularity.

And then, confusingly, predicts that it won’t be free:

A free Mavericks sounds temping to encourage adoption, but I suspect Apple won’t change the price of the next version of OS X. As John points out, any price above free can still be seen as an obstacle, and although Apple doesn’t need the money, there is no point leaving it on the table.

There are at least three points for leaving that money on the table, and Thomas listed them. Apple makes its huge profits from hardware sales, no OS X sales. It’s in Apple’s best interests to encourage wide adoption of Mavericks, and I expect it to be the first free release of OS X.

Pirated Apps in the App Store

Jon Lipsky got a support request for an app he wasn’t selling:

At that point I decided I’d purchase the app (and later request a refund) to figure out why the customer thought this was our app. What I found absolutely shocked me. “Diagram Touch” was nothing more than a cracked (two year old) version of TouchDraw that had been repackaged with a different splash screen and different icons.

Terrible. Apple can have no excuse for this.

Change Is Difficult

Owen Williams:

Before WWDC, there was endless complaining that iOS had become boring and stale, that Apple had to change the entire OS to save themselves. Now, within minutes of seeing/installing the early iOS beta, many are declaring it “too confusing” and “too far in the other direction”. Both of these examples were published on June 10, the day Apple announced iOS 7. I somehow doubt they spent more than an hour actually using it.

“Designers” are the new “analysts”.


Stephen Hackett was working in an Apple Store six years ago:

The iPhone went on sale at 6 p.m. local time. Our store — like all others — closed four hours before the event. In those four hours, everyone in the store was assigned a job, after heavy black-out curtains were hung over the floor-to-ceiling glass at the front of the store.

Finally Everyone Stops to Pee at the Same Time

Dave Hamilton on peeing and coalesced updates in iOS 7:

My dad was focused on being as efficient as possible, of course. Instead of stopping for just one person to pee and then getting back on the road, it makes way more sense to have everyone pee at each stop. That at least prevents the inevitable inefficiency introduced ten minutes later when the next person feels nature urging them along.

Apple’s New Ads Aren’t Compelling Viewers, Says Samsung

John Moltz did a little research into a report that Apple’s latest “Designed in California” ad wasn’t doing well with audiences.


Patrick Rhone:

As it stands right now third-party developers have virtually created a wild west of gestures amongst and throughout various applications. A two finger swipe to the right in one app could do something completely different in another … This creates confusion even with experienced users as we humans are especially prone to habit when it comes to gestures and touch. To us, gestures are linked to specific meanings and expectations. When such meanings change or expectations are challenged on a per app bases, it tends to betray and confuse our intentions at a very human level.

iOS 7 As Defense

Marco Arment:

The entire tech industry has been homogenizing and commoditizing iOS’ appearance so much that after six years, iOS no longer felt exclusive, unique, or premium to most people: it felt like the norm. Apple needed to shake things up to keep their premium edge, and they went all-out.

Considered Opinions on iOS 7’s New Direction

I’ve been running iOS 7 on my only iPhone for about two weeks. It’s very different I’ve avoided writing about it because it is a big change, and in order for me to write reasonably about it, the initial shock needed to wear away.

What’s most important to realize about iOS 7 is what hasn’t changed. We still slide left-to-right to unlock. We still have a grid of icons. Applications still consume the entire screen. All the controls we’re used to are still in the same place. Despite the totally new look, iOS 7 is still familiar. While it looks totally different, we still know how to use it. So will your grandmother. Brace for the inevitable initial outcry from those who hate any change, but understand that it’ll fade away as it does whenever Facebook redesigns the timeline.

Gradient-heavy toolbars have given way to “flat” translucent bars that give a sense of depth by letting content flow beneath them (albeit heavily blurred). The new toolbars aren’t as beautiful in screenshots or ad material, but in practice they fade into the background and allow the content to shine through. Which is how it should be. While there’s always been a delight in opening a new app and finding a hand-crafted, beautifully-textured interface, the appeal wears thin after use. I don’t find myself remarking on the artitistic value of TweetBot after a couple days of use. iOS 7 apps will be forced to compete on how they display content, not on beautiful pixel art.

Buttons in iOS 7 have lost their borders. Whether you like the borderless aesthetic or not, it’s important to note the utility of these buttons has not changed. Borderless buttons aren’t new. We’ve been using them on the web for decades, and in Mobile Safari for six years. The appearance of a button has two goals: to differentiate itself as a tappable object and to convey what will happen when it is activated. The new buttons approach these goals differently. Glossy 3D pixel drawing of buttons with at times confusing glyphs have been replaced with text labels differentiated by color. Approached differently, but met just as well.

Apple has been big on animations since the first version of OS X. This fixation carried over into the first versions of iOS, and version 7 extends animations across the board by integrating physics and particle engines and transforming screen elements into objects that interact with each other. All of that sounds overwhelming, but trust me when I say that the animations in iOS 7 are delightful. The only complaint I have with them is speed. They aren’t laggy, but I get the impressions that the engineers and designers behind them were a bit too proud, and wanted to everyone to see every single frame. This is one area that I think will change before iOS 7 ships this fall.

The use of Helvetica Neue Ultralight, while handsome, is overdone in iOS 7. It looks great in advertisements, but in daily use as a body font, it can be difficult to read. Light variants, like bolds, should be uses sparingly for emphasis. I think this will be fixed, though probably before this fall. The light typeface speaks to one of iOS 7’s unspoken goals: to be lighter, freer. The light typeface furthers this message, and Apple’s designers got carried away (as they’ve done with pinstripes and brushed metal prior).

Apple went too far elsewhere. In particular, icons. Overall I like them. Yes, yes I know, there went all of my credibility as a designer1. I like each individual icon better than its iOS 6-and-before counterpart. Even Safari. The icon set is simplified and vibrant. Apple erred on the side of too much simplification and too much vibrance, and I love that. These are not conservative or restrained changes. Apple went all out. My least favorite icons are the ones with pure white backgrounds. Safari, Newsstand, and Game Center feel unfinished. It’s important to remember that all of these icons will be iterated upon going forward. Design is a process.

The entire OS will be iterated upon. If you imagine the design of iOS on a pendulum, iOS 6 and before were firmly to one side of center. With 7, the pendulum has swung all the way across equilibrium and up the other side. Overall, it is closer to the center, the ideal. It’ll take more iterations to get there, but Apple will.

It would have been easier if iOS 7 looked more or less like iOS 6. If iOS 7 looked just like iOS 6 Apple would still sell hundreds of millions of devices this year. There was no need or obligation for iOS 7 to look totally different. They did it anyway. Not because they had to, but because they knew it was the way forward.

Saying I’m “proud” of Apple is lazy but I struggle find a more appropriate word. Others have said that WWDC 2013 felt like the first post-Steve Jobs keynote. iOS 7 is the first departure from Jobs-era Apple, and it’s the first big leap for Tim Cook’s Apple2. iOS 7 is a statement by Tim Cook. Steve is gone, and it’s time to move on. This is moving on.

iOS 7 is unlike anything Apple has done before, yet entirely Apple-like.

  1. Or a guy with opinions of designers. ↩︎

  2. One could argue that Scott Forstall’s ouster and Jony Ive’s promotion was the first leap, but really these are two effects of the same decision. ↩︎

iTunes Radio Royalties 10x Higher Than Pandora

Husain Sumra:

The Wall Street Journal is reporting that Apple sent its iTunes Radio terms to independent record labels last week and the paper was able to review a copy of the contract. It dictates that Apple will pay record labels both in royalties on individual song plays, as well as how much advertising Apple is able to sell.

During iTunes Radio’s first year, Apple will pay a label 0.13 cents each time a song is played, as well as 15% of net advertising revenue, proportionate to a given label’s share of the music played on iTunes. In the second year, that bumps up to 0.14 cents per listen, plus 19% of ad revenue.

That’s compared to the 0.12 cents — that Pandora pays labels per play, although the paper says Apple will be paying publishers more than twice as much in royalties than Pandora. For streaming music, publishers and record labels are paid independently.

As I suspected, iTunes Radio will be paying significantly more than Pandora. More than ten times as much, actually. While $0.13 may not look like a lot, keep in mind that the sale of a song generates only $0.70.

DOMA’s Demise Celebrated by Apple

Apple, in a statement released to AllThingsD:

Apple strongly supports marriage equality and we consider it a civil rights issue. We applaud the Supreme Court for its decisions today.

iPhoto and iMovie in an Instagram World

Nathan Ingraham compared the relative successes of Vine and Instagram over iPhoto and iMovie on iOS:

It’s the “good enough revolution” all over again — while a six-second video clip may lack the depth of a more elaborately produced piece, it’s a quick, highly shareable piece of content. And while smartphone photos don’t yet match up to images from a DSLR, they generally look pretty great on other smartphone’s screens — and for a lot of people, that’s all that matters. To use Steve Jobs’ favorite phrase, apps like Instagram and Vine “just work.”

Anecdote Theater

John Moltz’s dad went an AT&T store to try the new BlackBerry Q10:

After a few minutes my dad said “I can’t figure this thing out.” The salesperson laughed and said “Yeah, I can’t either. How about an iPhone?”

Look and Feel

Dan Wineman, with an interesting counterpoint to the benefits perceived by iOS 7’s depth:

iOS 7 may be “trading” affordances for kinetics, but only in the sense that it’s losing the former and arbitrarily gaining the latter. They are not interchangeable. Kinetics, or UI Dynamics in Apple’s parlance, are visual effects that occur while you interact with an object, or afterward. (You pull up on the camera icon and let go, and the lock screen falls back down with a realistic bounce; you scroll quickly in Messages and the word bubbles act like they’re mounted on springs.) But affordances can only help if they appear before you interact. You need to see the handle to mentally feel how to open the door, or even to know that it’s a door in the first place, regardless of how smoothly it’s going to swing open. In user interfaces we call this trait “discoverability.”

I’d argue though that iOS 6’s interface wasn’t anymore discoverable than iOS 7’s. In both cases it is pixels beneath glass. Is an arrow really less intuitive than a grip handle?

‘Apple’s New Design Is No Longer About Making It Work’

Boris, who I assume has a last name but was told by his parents not to share it on the internet:

It isn’t the first time that Apple has launched something I didn’t immediately like. When I first saw the iPad I thought the spacing of the home screen icons was off and I also remember not liking the black bezels on the MacBook Pro when they were first shown. Of course, once I played around with an iPad or MacBook Pro I pretty soon realized that they just worked, or I simply got used to it.

Unfortunately, iOS 7 is not something you will just get used to.

So is it really ugly? Yes, it is.

“As you can see from this example, I hate change. But no really listen to me this time.”

All the Apps Have Been Written

Kevin Hoctor:

When you are writing an app as an indie, you don’t have that same motivation. As a software developer, riches and fame are in no way guaranteed. Your motivation has to come from within because external motivations fade too easily. When you are struggling with a complex pattern or bug, knowing that the effort it takes to find a solution might make money several months in the future is horribly weak incentive. It won’t drive you to pull an all-nighter or push through days of feeling like an idiot.

The Next Apple TV as a Dongle

More Apple TV speculation, this time from Benedict Evans:

Now, consider a new ‘Apple TV’ that’s an HDMI dongle, powered by HDMI so you can just plug it in. It uses wifi direct to advertise itself such that as soon as you plug it into the back of your TV, your iPhone pops up and tells you it’s available. No need to enter a wifi key, no need to fiddle around with an keyboard on your TV screen. Maybe it uses peer-to-peer from then on, or maybe your iPhone tells it the wifi key. And to get the cost down, all it does is Airplay (which Apple has promoted to front and centre of iOS 7 by putting it on the control screen panel). So for $50, any TV becomes a remote display for any iOS device.

An HDMI dongle without any other connections sounds futuristic and cool, but it won’t happen. It doesn’t fit into Apple’s game plan. Apple profits off device sales. If the Apple TV is a dongle, it ceases being a device and becomes an accessory.

While the current Apple TV is better in a household with many other Apple devices, Ben’s hypothetical TV requires a household with other Apple devices. That limits the market while simultaneously reducing the margins on each unit sold (half the price means lower margins). Not good for profits.

Casual Gaming Is a Sustainable Business, Not a Platform Differentiator

Ben Thompson on his site, Stratechery:

Net: no one is buying (or not buying) an iPhone or Android device because of Candy Crush Saga, or any other casual game.

Agreed. Casual games are fleeting and now universal across mobile platforms. While Angry Birds started and grew successful on iOS, it’s become an empire by expanding onto every feasible platform. Today it’d be foolish for a casual game not to be on every platform at launch.

However, there are not yet any casual game platforms for the television set. This is a market ripe for the taking, and the first company to provide a viable platform is going to make a lot of money. The Apple TV is in prime position to take it.

Also from this piece:

Unfortunately, building a sustainable business on in-app purchases requires an infinitely available good. For example, in Candy Crush Saga, if you die five times on a level, you can’t try again for 30 minutes. Unless, of course, you’d like to buy 5 more lives for $0.99. Providing those five lives entails nothing more than resetting a counter.

Remember when casual games on iOS cost a little up front and provided endless casual enjoyment. I’m talking Doodle Jump, Flight Control, and the first two versions of Real Racing. I miss those days.

Raindrops on Roses and Whiskers on Kittens

The first computer I remember loving was my 12-inch “second generation “dual-USB” iBook.

I owned many computers before it, hand-me-downs from an eccentric grandfather. All of them ran Windows XP, often poorly. When the last of them crapped out, I was given the iBook. This was in 2007, and by then the machine was going on six. It too was recycled, this time from my schoolteacher grandmother. It was my first experience with a Mac, and it was great.

If I was handed an equivalent machine today, I’d probably toss it. Back then, I dealt with the quirks that come with owning an aged, outdated machine because I didn’t know any better. It had a 10 gigabyte hard drive and a PowerPC processor whose speed was measured in megahertz. The ethernet port demanded constant upward pressure to maintain a connection1. If you dared to alter the position of the hinge, the backlight would eek revenge and shut off. To adjust the angle of the display, you had to put the machine to sleep, make your adjustments, and wake it back up again. My iBook’s idiosyncrasies were nothing if not infuriating.

But god dammit, those details didn’t matter. That machine was reliable. Every single day I trusted it to boot up and run Firefox and AIM2 and TextEdit and every single day it did. I was involved with a couple internet communities (far too deeply than I care to admit) and my iBook was my only method of connection. And it did. I’ve never since used an Apple product for so close to its intended use. I was uninhibited by the computer and its components, and I just used the damn thing.

With college coming this fall, a laptop was at the top of my shopping list. When the MacBook Air was updated two weeks ago, I made a purchase. I’ve been using it for a week now, and it’s great. It’s the best computer I’ve owned. In so much of it I see my punchy little iBook.

I’m savvier now, but I find myself just as uninterested now in the specifications and details of my laptop as I was then. Rest assured, the storage is measured in triple digits and the clock speed in gigahertz. Many laptops on the market are boasting about their super high-resolution touchscreen displays. The Air might seem archaic in comparison. Its screen is small and low-resolution. It isn’t even and IPS panel. As with my iBook six years ago, these details don’t matter.

The Thine Edge of the MacBook Air

My machine is reliable and solid. It runs the best operating system in the world. It runs all of the apps I need, and runs them well. Most importantly, it gets out of the way and allows to me do my best creative work. That’s the essence of every thing Apple makes. Six years ago I missed this remarkable distinction of Apple products. Now I’m fully aware.

While the 2013 iteration of the MacBook Air isn’t too different from the last, and though it might not match up in a checklist comparison to other Windows notebooks on the market, it is the best computer I have ever owned. Perhaps the best in the world.

  1. Mine was not AirPort equipped. ↩︎

  2. Those were cool once. ↩︎

Steve Jobs Introduces Aqua

Obviously this is a few years old. However, now that iOS 7 has had a little time to sink in, I think it is a good time for people to revisit (or in many cases visit) this bit of Apple history.

I tried to make the link skip you ahead to an hour and thirteen minutes into the video, but knowing YouTube that probably didn’t work.

‘It’s Been a While Since I’ve Done the Thing Where I Quote the Entirety (or Nearly So) of an Article and Then Dissect/Comment Upon It Line-by-Line, but I Do Still Have a Taste for It, Even Though in This Particular Case It’s a Month Late’

John Gruber:

My dictionary defines jackass, in the non-donkey sense, merely as ‘a stupid person’. To my mind, the word also conveys a sense of willfulness — to be not merely stupid but willfully stupid. In many cases, I’ve used it to describe people who wrote stupid things that I suspect they did not actually believe to be true, but that they wrote these stupid things to be purposefully sensational, to draw attention to themselves and to their writing.

How could I not link to an article with that title?

When Wrong Does Not Apply

R. E. Wagner:

I have great respect for Neven Mrgan as a designer. He’s an accomplished artisan and not to be trifled with. However, his post on how the design of iOS 7 icons is “wrong” is misguided and I feel the need to address why I think that is, because I often see designers get caught by this particular hobgoblin of consistency — that a design just ‘feels’ right to them without offering any rational justification.

Agreed. Mrgan, who is generally a smart guy when it comes to these things, is totally off base here. The idea that the icons are “wrong”, regardless of whether or not you like them, is absurd.

The New Mac Pro

Guy English:

I keep finding myself thinking about this new Mac Pro. I’d always been a Mac Pro kind of person until my old Pro died and it looked like the product was stagnant so I bought a 27″ Core i7 iMac. Which was amazing and I totally fell in love. I’ll never need a Mac Pro again, I thought. Then the hard drive in that died and now I work on a relatively old MacBook Air as my primary. (It’s plugged into a 27″ Thunderbolt Display. I’m not an animal.) And, it turns out, even working on this old Air is fine. I don’t need the crazy compute muscle I used to think I needed.


The new Mac Pro surely is lust-worthy.

How Apple Wins the Next Console War

It’s popular to speculate on where Apple is going with television. Universally these predictions are always wrong. They ramp up right before a big Apple event, the event comes and goes, and Apple neglects to even mention television. It would be foolish, then, for a sensible commentator such as I to take a turn. So here goes.

If you’d asked me a couple years ago what I thought Apple was going to do with television, I would have said something along the lines of a TiVo, but with Apple software so it wouldn’t be slow and irritating to use. I would have surmised that Apple would partner with a single cable provider in the United States and provide a tightly integrated experience combining DVR functionality and internet programming. But that’s entirely misguided.

Thing is, the little black box called Apple TV is Apple’s television strategy. When Steve Jobs announced “one more hobby” at the 2010 iPod event, he wasn’t announcing a stopgap before the real deal. This was it. This is it. Most people (myself included) missed it.

We’re accustomed to Apple entering a market and dramatically changing it. Macintosh. iPod. iPhone. iPad. Apple TV didn’t. It isn’t so different from other internet streaming devices we can connect to our televisions. Most of these have been available long before Apple TV, and Apple TV wasn’t dramatically different or better than any of them. We glanced past it and decided Apple’s grand television er… vision had to be still in the labs.

I don’t think Apple would keep this thing around for two and a half years if it wasn’t their ultimate plan1. In 2010, Apple unveiled a refined, core product that lacked in features but made up for it by working really, really well. As they are wont to do.

Those of us who own these little black boxes love ‘em. And it continues to get better. Services are added consistently every few months, and today we have a device that streams from the majority of services we want. Those we don’t have will come in time2.

But what’s next? Apps. Many of us were hoping for an SDK at WWDC. Obviously that didn’t happen, and in retrospect it’s clear why: Apple didn’t have time. In case you missed it, iOS 7 was a huge undertaking, and accomplishing it in 6 months meant pulling engineers away from other projects.

But some of the stuff announced as a part of iOS 7 at WWDC hint at the future of Apple TV. In particular: game controllers. Under the MFi3 program, Apple will be licensing the manufacture of official, standard game controllers with a common control set that game developers can easily support.

When iOS 7 ships in the fall, a companion build will drop for Apple TV. I expect it to include game controller support. And I expect to drop with it an SDK.

With the iPod touch, Apple accidentally dominated the handheld gaming market. Neither they no Nintendo could have predicted it, but it happened. iPod touch was affordable, the interface was exciting, the games were addictive, and it did a hell of a lot more than play games. Since and as a result, Apple has embraced games with Game Center and dozens of related API’s. The technical merits of those API’s notwithstanding, the shear volume of Apple customers out there demands that millions are using Game Center, and developers are writing for it.

Apple TV will accidentally (though less accidentally than in the case of the iPod touch) dominate the console gaming market. The OS update that brings the App Store to the TV will bring Game Center as well. Games will be the top the store’s charts4. More advanced, console-quality games will follow, but the beauty of the situation is that those aren’t even necessary.

The Wii unquestionably won the last console generation. It outsold the PlayStation 3 and the Xbox 360. It didn’t win because of its outstanding graphics performance or its high-quality games. In fact, most “gamers” passed it on for more “serious” consoles. The Wii won because it was affordable and because it was fun for non-“gamers”. People who’d never considered a game console before snapped them up. It was the first mass-market game console.

The story will be the same with Apple TV. Normal people will flock to the fun and addictive games we’ve grown to love on iOS. And they’ll flock to its price. The Xbox One is $499. The PlayStation 4 is $399. The Wii U is $299. The Apple TV is $200 cheaper than the least expensive next-generation console. Obviously the discrepancy is explained away entirely by hardware, but that’s moot.

This fall there’ll be a new Apple TV5. It’ll retain the affordable-for-all might-as-well-buy-two price point. It will run a new version of iOS with an App Store and Game Center. Older black box Apple TV’s will update to this new version. It will have support for a multitude of third party game controllers in all shapes, sizes, and price points (it might even come bundled with one or two). This holiday season, Apple will sell a shit-ton of them.

If Sony or Xbox or Nintendo were going for marketshare this round, they totally missed the point of the Wii’s success.

  1. The first generation Apple TV stuck around for three years so feel free to ignore everything I’m about to say. ↩︎

  2. Yes, even Amazon Instant Video. ↩︎

  3. “Made for i(Pod/Phone/Pad)”. ↩︎

  4. As they already are on touchscreen devices. ↩︎

  5. This is of course a prediction… ↩︎

HBO Go, WatchESPN, and Sky News Added to Apple TV

HBO Go and WatchESPN require cable subscriptions, which is a big let down. Sky News is interesting, though, as live news is probably what I’ve missed most from cable.

‘Our Signature’

This is why so many of us love Apple. This is why I choose Apple. It’s not about profits. They don’t hurt, sure, but they’re more a confirmation of a path than they are a driver.

Apple is dedicated instead to people. Enhancing people’s lives. I honestly believe that is true.

Becoming A Services Company

Ben Bajarin:

The fallacy most make when critiquing Apple’s service challenge is to believe that Apple needs to out-innovate competing services. The truth is, all they need to do is out-integrate them. Apple’s advantage is unique in this area because they create the software that runs on their hardware. They will always have an unfair advantage with the services they chose to invest in.

The challenge facing Apple is similar to that of Netflix. Whereas Netflix must come up with great original content before HBO gets its internet act together, Apple has to become a services company before Google becomes a devices company. The games are Apple’s and Netflix’s to win or lose.

Given Time

Chris Clark:

Where keyboards, pickers, and action sheets were once imposing screen elements with a lot of personality of their own, they now reflect the personality of their environment. Your bright red app won’t have a dull blue-gray keyboard anymore; it’ll have a light red keyboard as the bits of UI beneath it shine through. If your app uses a lot of wood textures, the standard action sheets won’t look out of character because they’re no longer plastic. No matter what you do with your apps, iOS 7’s default visual language will be a better complement.

The iOS 7 Summer

Federico Viticci:

I have been thinking about the apps I should expect from third-party developers as they go back to work and start writing code for iOS 7. With an OS that makes prominent use of whitespace and text with a focus on legibility, is there still room for beautiful interfaces? Since 2009, many of us have often judged “beautiful” is terms of fidelity of a texture to a real world object, or perhaps for how much a designer could drift away from Apple’s guidelines and build his/her own, completely custom menus, tab bars, or tappable replicae. Essentially, I kept thinking if, four months from now, the iOS 6 apps we’re used to would suddenly look like anachronistic mullets. My first concern was about the appearance of apps.

Apple’s Signature

Darby Lines:

One comment that I’ve seen bandied about that I absolutely agree with is that last Monday’s event marks the first Apple event of the truly post-Steve Jobs era. It’s true that there have been several Apple announcements since Steve’s retirement and passing, but I really feel that this Keynote is the first one that was wholly conceived by an Apple under Tim Cook’s regime — and it was awesome.

In Which PC Magazine Invents an OS X Feature

Joel Santo Domingo, reviewing the refreshed 13-inch MacBook Air for PC Magazine:

The twin microphones are new, and will help others hear you during FaceTime sessions. In the future, under OS X Mavericks, the dual mic setup will help the system pick out your voice when you’re using Siri.

Um, did I miss something?

Make It Invisible

Rich Mogull for MacWorld:

For many years, Apple tended to choose good user experience at the expense of leaving users vulnerable to security risks. That strategy worked for a long time, in part because Apple’s comparatively low market share made its products less attractive targets. But as Apple products began to gain in popularity, many of us in the security business wondered how Apple would adjust its security strategies to its new position in the spotlight.

While I feel bad for the fine folks at AgileBits, I’ll be switching to iCloud Keychain for secure password storage once iOS 7 and OS X Mavericks ship. The convenience of being built into the browser outweighs any of the pro-user features 1Password has to offer.

I remember when Apple used to tout “Macs don’t get viruses”. It’s hard to argue that Apple hasn’t knocked security out of the park.

Been There, Done That

Craig Hockenberry:

Some designers are saying that the new look is “over the top.” The same thing was said about Aqua over a decade ago. And in succeeding years, that original UI has continuously been refined to what we see today.

We’ve become accustomed to Apple’s incremental approach which continuously refines their products. This is typically an additive process where new features are included or existing ones are improved.

But with major user interface changes such as Aqua or iOS 7, Apple has another tendency: they overshoot the mark. Their incremental approach then becomes one where unnecessary items are removed (such as Aqua’s stripes) or improved (excessive shadows and transparency are toned down.)

Matt Gemmell on iOS 7

Matt Gemell on iOS 7:

I think it’s an enormous improvement, and a typically opinionated move.

Apple’s Golden State

MG Siegler:

What we saw yesterday was Apple saying goodbye to Steve Jobs in the way that he wanted — by not doing what he would have done, but by doing what they collectively thought was right. Cook is not Jobs. He is not going to rule over Apple with the same iron fist. He’s going to delegate. He’s going to allow his team to flourish.

The Next Steve Jobs Is… Kanye West

Kanye West:

I think what Kanye West is going to mean is something similar to what Steve Jobs means. I am undoubtedly, you know, Steve of internet, downtown, fashion, culture. Period. By a long jump. I honestly feel that because Steve has passed, you know, it’s like when Biggie passed and Jay-Z was allowed to become Jay-Z.


Apple to Livestream WWDC Keynote Address

Apple will be livestreaming today’s keynote on Apple TV and at the linked URL.

iTunes Artwork Finder

Ben Dodson has a tool on his site that’ll search iTunes for artwork for music, TV shows, movies, podcasts, books, and apps. I’ve been using it for awhile and it is awesome.

WWDC 2013 Expectations

John Gruber:

12 months later, here we are, on the cusp of WWDC 2013, and nobody outside Apple seems to have any idea what Apple is set to show tomorrow. Cook’s words to Mossberg were anything but empty. The most secretive company in the industry got more secretive. We know Jony Ive has been leading the software design of iOS and OS X. We can be pretty sure they’re going to show us what they’ve been up to. But no one seems to know just what that is.

This one really feels like it’s going to be big.

WWDC 2013

I haven’t been as excited for an Apple event as I am for tomorrow since January 26, 2010. There really haven’t been any leaks concerning tomorrow’s keynote, and that’s really awesome. It should be a surprise for all of us. At the end of it, we’ll either be really disappointed or really, really excited. I’m betting, hoping, whatever on the latter.

With my track record, you’d be forgiven for expecting a “Predictions Post”, but not this time. This time I’d like to talk about my modest hopes for the WWDC keynote tomorrow. The list that follows is ordered from top to bottom in increasing likeliness.

In all honesty, most of these will probably be wrong. What I’d love even more than every single one of my wishes coming true would be for Apple to unveil insanely great products I couldn’t even dream of.

  1. 11” MacBook Air with Retina display, anyone? ↩︎

Introducing Apple TV Apps At WWDC

Tyler Hayes:

The time is right. Introducing apps now gives lead in time for testing and growth before — if they ever do — introducing a full-on television. Personally, I’ll be more surprised if Apple doesn’t introduce apps for Apple TV next week, than if they do. I, for one, can’t wait to get Amazon Prime videos on my Apple TV.

I’m not sure I agree with the “more surprised if they don’t” line, but Apple TV apps really are past due.

Form and Function

Dr. Drang, with exactly what I was thinking all day long:

Here’s a thought experiment: Imagine a new note-taking app written by an unknown developer. It’s has a nice, clean look and is easy to use, but it has no syncing, no TextExpander support, and no URL scheme. Assuming the app got any attention at all, how much effort would Apple bloggers put into defending that design choice? How often would the phrase “data silo” be used?

Personally, I’ll take’s ugly UI over Vesper’s flat (and in this writer’s opinion, bland) UI every day because it is on all my devices and it syncs like magic.

How Steve Jobs Negotiated

Justin Sullivan for Quartz:

With Murdoch indicating that HarperCollins was willing to compromise, Jobs pressed harder. “As I see it, HC has the following choices,” he wrote in a reply to Murdoch the following morning, Sunday, January 24. Jobs outlined three stark choices. Accept our terms, he was saying, or good luck with Amazon. “Maybe I’m missing something, but I don’t see any other alternatives,” Jobs wrote, almost daring Murdoch to spurn Apple. “Do you?”

I don’t want to quote anymore than that, because you really need to read all of it.

Maybe It’s Time For Apple To Go Back Behind The Curtain

MG Siegler:

Like most people, I was following Tim Cook’s talk at the D11 conference with great interest. And while it generated a lot of headlines, it became apparent quickly that not much was actually being said. Just to make sure, I went back and watched the entire interview. One thing stuck out above all others:

It was boring.

I agree. I listened to several podcasts this week that discussed the Cook interview as if it was some great tell-all. It wasn’t. We didn’t learn anything new. There was no reason for Cook to agree to it.

I’m also unsure that Mossberg and Swisher should be giving these interviews. They have the history, sure, but Swisher in particular is just not good at it.

Music Every Day

Apple’s second ad in the “every day” campaign. Just as good as the first. Somehow I forgot to link to this when it debuted.

Fixing the iTunes Dashboard Widget

The iTunes Dashboard Widget, packaged with OS X from Tiger to Snow Leopard, is a personal favorite of mine. You can imagine, then, that I was pretty upset when it broke in a tiny-but-annoying manner with iTunes 11.0.3, resulting in the time counter blowing way off the edge of the widget.

Naturally, I set about fixing it. It was really easy, and I’d like to share the fix with you. If you’re technically minded, read on to see exactly how I fixed it and how you can, too. If you aren’t (or you’re just lazy), you can download the fixed widget here.

  1. Locate the widget in your Library/Widgets directory.
  2. Secondary click the widget to reveal package contents.
  3. Open iTunes.js and scroll to line 184.
  4. Change
    secs = currentPosition % 60;


    secs = Math.round(currentPosition % 60);
  5. Save and run killall Dock in the Terminal, and you’re all set!

Choose Wisely

Neven Mrgan:

You’re building an iPhone app. There’s a button that lets the user upload a photo. When they tap it, a sheet comes up, offering two* choices: take the picture now, or picking an existing photo. How should those two buttons be labeled?

Consistency is different from uniformity. One of them is good.

Flickr and Vimeo Integration Likely in iOS 7

I don’t often link to rumors, but this one feels1 realistic. Vimeo and Flickr are already integrated into OS X and Apple TV. It actually seems odd they aren’t already sharing options on iOS.

  1. Feels, because I have zero inside knowledge. ↩︎

‘Almost Flat’

Tim Green wrote a smart piece on what we should expect as far as flattening in iOS 7.

Everything Apple Needs to Introduce at WWDC to Appease the Internet

Justin Williams:

No pressure, right?

iTunes 11.0.3

The MiniPlayer gets a nice refresh, including a new artwork view. Looks nice.

The Illusion of Simplicity

Peter Balanger, a product photographer whose done extensive work with Apple, in an interview with The Verge’s Michael Shane:

I try to do as much in camera as possible. Even shots that are achieved in camera need some post production. This is because no matter how well a product is made, when you magnify it at 100 percent, you see more than the human eye can see. Something that looks smooth as you hold it will have scratches, chips and other imperfections once magnified.

iTunes Match for Photos

Peter Nixey:

I want the canonical copy of my iPhoto library in the cloud. One iPhoto library in the cloud, many devices with access to it. I want to edit, organise and delete photos on any device and see the same changes on all other devices. No master/slave setup - just straight cloud access.

I won’t spoil the rest for you, but I agree with all of his points. It boggles my mind that I have iPhoto on my Mac and iPhoto on my iPad running on separate iPhoto databases. It’s moronic. He doesn’t say it in the article, but what he and I really want is iTunes Match for photos.

“Most pundits clamoring for Apple to release the next great thing didn’t recognize the prior ones when announced.”

— Tom Reestman

Original iPhone Will Soon Be ‘Obselete’ in Apple’s Eyes

Jordan Golson:

According to internal Apple documentation, the original iPhone, which first debuted in 2007, will soon enter “obsolete” status, with a few exceptions. The official switch will happen on June 11, 2013, when the iPhone, along with several other Macs and Xserve models will officially be classified as vintage and obsolete products by Apple.

Reminds me of when Sony announced they were halting manufacture of floppy disks.

10.9 to Cater to Power users

9to5Mac is reporting today that 10.9 is set to include a couple new features for power users, including a tabbed Finder and a redone Safari. Here’s hoping for both. I also wouldn’t be surprised to see some minor UI improvements from the hand of Sir Ive, to go along with his overhaul in iOS 7.

The Lottery

WWDC selling out in 120 seconds isn’t cool. John Siracusa advocates for a lottery system next year:

An actual lottery, pre-announced, with no time pressure for entry, would be more equitable than what happened yesterday. That’s what I recommend for next year.

I don’t think a lottery is a good idea. Probably the biggest draw of WWDC is the community of developers who attend. With a lottery, the community is torn. Groups going together get split up at random. To that end, I doubt Apple could institute a fair lottery. Do you really think Apple would deny a ticket to someone like John Gruber1? A lottery would be fixed, it’s almost guaranteed. There’s some people who Apple wants at WWDC. Where do they draw the line? It’s far too fuzzy.

Here’s my suggestion: split WWDC into two events. One for iOS, one for OS X. Hold one in spring and one in summer. Keep the events small and exclusive. Going forward, they should announce and sell tickets exactly as they did this year (that is: announce it about a month ahead of time, then start ticket sales the following morning). How, then, should we keep tickets from selling out in two minutes?

Easy. Jack up the price. It’s an idea everyone seems to be avoiding in their suggestions to Apple today, but it’s also the most obvious choice. It’s basic supply-and-demand economics. If the number of people willing and able to buy tickets exceeds the number of tickets available, the price has to go up.

  1. Who, by the way, is not to my knowledge developing for iOS or OS X. ↩︎

There’s Good Apple Ads…

Then there’s great Apple ads.

120 Seconds; $8,000,000

WWDC sold out in less than two minutes this morning. That’s $8 million in two minutes.

Apple Announces WWDC 2013

WWDC will kick off June 10 with a keynote to show off the next versions of OS X and iOS. Tickets go on sale tomorrow.

The Impossible Task of Covering Apple

A few choice passages from Rob “Dumbass” Enderle’s latest piece “The Impossible Task of Fixing Apple”:

Steve Jobs was an iconic leader but he wasn’t known for sharing and was deathly afraid of someone being hired to replace him. He almost was fired again in the early 2000’s for messing with his stock options and this likely made him even more paranoid.

Steve Jobs, the man behind the Macintosh, the man a desperate Gil Amelio hired back into the company in 1997, and the man who in the past fifteen years alone facilitated the creation of the iMac, the iPod, the iPhone, and the iPad, was fearful of losing his job.

Yes. Of course.

…it shouldn’t come as a huge surprise that Jobs didn’t really share much of his secret sauce for success with anyone, including Cook.

Steve Jobs, whose meticulous attention to detail is world renown, refused to let his COO in on how the company was successful. Apple was, as Steve himself professed, his greatest creation, so of course he wouldn’t want it to carry on in his absence.

Rob is, as we all know, a close personal friend of Mr. Tim Cook. Rob was there to console Tim in the times he only needed a shoulder to cry on. Reportedly, Tim went on and on about how Steve was “a big ol’ jerk” and never shared his secret sauce.

[Cook] came from Compaq and there is nothing, other than his time as COO at Apple, which connects his background to a premium brand.


If you don’t fix Apple’s board before Cook is replaced, and unless Apple starts to recover soon he is toast, the next CEO will likely be worse. The screwy thing? This will likely force a replacement of the board but the now less qualified CEO will have a huge vote and likely pack the board with folks that support them.

Tim Cook has to be fired. The board has to be replaced. The next CEO is going to suck, too. Apple is doomed. You’re right, Mr. Enderle, it is impossible to fix Apple. Pay no attention to the quarterly results behind the curtain.

If we want companies like Apple to be around and thrive, somehow we need to find a way to assure the quality of their boards because, if we can’t, they won’t.

It’s up to us to fix Apple. You, me, and Rob Enderle, and all those shareholders who are getting $100 billion in dividend payments over the next two-and-a-half years. Hop to it.

Apple Releases Q2 Results

Profits are down slightly year-over-year due to decreased margins, but everything else is up. Dan Frommer has a few nice charts up on Splat F showing all the numbers released this afternoon. Another solid quarter.

Volkswagen Car Net the Beetle

Volkswagen is introducing the “iBeetle” later this year. Essentially a regular new-new-Beetle with deep iPhone integration, it could be appealing if it was:

The Origami Workstation for iPad

Shawn Blanc, in a review laden with excellent photography:

My Origami Workstation has seen nearly 18 months of use on the road, in coffee shops, and at the kitchen table. It continues to be the ideal typing companion to my iPad.

That’s the bottom line. The Origami is the best keyboard-attachment-thingy for the iPad, bar none. I have one, use it regularly, and it’s awesome.

Henry Blodget Just Figured Out How to Lock an iPhone, and He’d Love to Tell You All About It

Henry Blodget, dumbass:

If you’re like me, you had no idea you could easily turn your phone’s screen off. But you can! All you have to do is quickly click the button on the top of your phone that (if held down for a couple of seconds) turns your phone on and off. If you click it quickly, you’re screen will turn off! Then just click it quickly again to turn the screen back on. Importantly, this does NOT turn your whole phone off. Just the screen. I was astounded when I discovered this trick. So simple and handy.

You might think he bought his iPhone four minutes ago, but:

If you’re like me, you spent your first four years of iPhone ownership…


I refuse to link to this page, firstly because its the worst idiotic dumb assert I’ve ever read and because I had to type that out because Business Insider disabled highlighting and copying text. Thinking on it, that was probably smart of them.

Verizon CEO Claims It Was He Who Convinced Steve Jobs to Add LTE to the iPhone 5

Sue Marek for FierceWireless:

[Verizon CEO Lowell] McAdam was trying to convince Jobs to make the iPhone 5 compatible with LTE. “I was really trying to sell him and he sat there without any reaction. Finally, he said, ‘Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.’ And Apple’s next phone was LTE,” McAdam said.

No he didn’t.

LTE was added to the iPhone 5 because it made the phone dramatically without sacrificing form factor or battery performance. Apple couldn’t do that in 2010 or 2011, so it didn’t happen until 2012. There’s no other reason.

iPhone 6

Marco Arment responds to Ken Segall’s ‘iPhone Naming’:

No matter what they release and no matter how well it sells, they won’t win over the press, the pundits, the stock market, or the rhetoric. Not this year. They could release a revolutionary 60-inch 4K TV for $99 with built-in nanobots to assemble and dispense free smartwatches, and people would complain that it should cost $49 and the nanobots aren’t open enough … Regardless of how big of an improvement the next iPhone is, Apple should just call it the iPhone 6 and give the finger to anyone who questions whether the name fits.

Don Melton on Debug

Don Melton, formerly of Apple where he headed the WebKit project, was on the Debug podcast with Rene Ritchie and Guy English a couple weeks ago. Worth a listen.

iPhone Naming

Ken Segall:

More important, tacking an S onto the existing model number sends a rather weak message. It says that this is our “off-year” product, with only modest improvements.

Apple Kicks AppGratis from App Store

AppGratis, and app that sold ranking positions to app developers, has been removed from the App Store, reports John Paczkowski for All Things D:

Apple declined further comment on AppGratis’s ouster, framing the move as a standard response to guideline violations. But sources close to the company say it was more than a little troubled that AppGratis was pushing a business model that appeared to favor developers with the financial means to pay for exposure. “The App Store is intended as a meritocracy,” a source familiar with Apple’s thinking told AllThingsD.

In other words, app-discovery platforms are fine as long as they’re not built on paid recommendations.

I don’t see anything wrong with this. Apple’s created their own app economy, and they are its FTC. Apple knows that the best apps come from boutique development shops, and if the small shops aren’t given equal footing with the big guys, Apple’s customers lose.

Ron Johnson Fired

Ron Johnson’s out of the CEO job at J.C. Penney, reports CNBC. I know a company who might want their SVP of Retail back. I’ll give you three guesses.

UPDATE: J.C. Penney has a press release out now: Myron Ullman, CEO at J.C. Penney before Ron Johnson, will resume the role. And that’s about the last time I’ll ever talk about J.C. Penney.

Technological Conservatism

John Siracusa:

Technology can be a surprisingly ideological topic. In politics, the spectrum of belief is right on the surface: conservative/liberal, right/left. In tech, that same spectrum exists, but it’s rarely discussed. What’s more, unlike political beliefs, I’m not sure most people are even aware of their own core ideas about technology.

Neglecting progress for the sake of tradition is an enormous peeve of mine, and one of our world’s greatest hindrances going forward. It exists everywhere.

A Five-Dollar App Isn’t Expensive

Lex Friedman:

But where the $2.50 soda might have brought me mere minutes of enjoyment, a $5 game could bring me hours of fun and a $10 app could boost my productivity in all sorts of ways. I’ll also spend $9 per month on Netflix for the promise of a few hours of entertainment each month, and many will spend $40 to $60 for a console video game. It’s worth spending money on things that can improve your life—even if they don’t come shipped to your home in a cardboard box.

I used to be among those who shuddered away from pretty much any app that cost money. I always knew it was dumb, but it took some serious mental training to get over it. Now, I buy apps that I like without hesitance. That’s the only way that our app stores can continue to thrive, and the only way we can keep getting great apps.

J.C. Penney Slashes Ron Johnson’s Pay

Stephanie Clifford reporting for The New York Times:

Since Mr. Johnson arrived in late 2011, J. C. Penney has wrestled with one problem after another. Mr. Johnson did away with discount sales, but revived them when it turned out customers liked sales. He proposed a three-tiered pricing strategy that he abandoned when customers were confused. He revamped the company’s advertising strategy to focus on lifestyle, not prices, but backtracked when it turned out customers wanted the ads to tell them how much items cost.

Ron Johnson took the helm of J.C. Penney with some bold (and I think, good) ideas for disruption. Unfortunately, the department store market wasn’t and still isn’t begging for change, which you can see above.

In 2012, Johnson made just 3% of his 2011 salary. I think Apple would be interested in taking him back.

Apple’s Behind Schedule, Gruber Reveals

According to the oft-correct Mr. John Gruber, iOS 7 is falling behind schedule, but contains a major refresh to the user interface, courtesy of Sir Jonathon Ive. That’s pretty damn exciting.

iCloud and the Scope of Apple’s True Problem

iCloud’s been taking a beating lately. Ellis Hamburger kicked it off at The Verge, calling out the service for failing on Steve Jobs’s numerous promises for it:

Many veteran developers have learned their lesson and given up on iCloud’s Core Data syncing entirely. “Ultimately, when we looked at iCloud + Core Data for [our app], it was a total no-go as nothing would have worked,” said one best-selling iPhone and Mac developer. “Some issues with iCloud Core Data are theoretically unsolvable (stemming from the fact that you’ve put an object model on top of a distributed data store) and others are just plain bugs in the implementation,” he said.

Apple’s message was clear in 2010: iCloud is functional, easy, and awesome. That hasn’t been the case. Calling iCloud’s API’s for developers “buggy” is understating it. In many cases, Core Data syncing just doesn’t work. There’s no positive take on it: it’s ridiculously bad and it’s ridiculous that Apple hasn’t done anything about it.

Syncing alternatives exist, but none of them live up to the goals iCloud set out to achieve nearly two years ago: creating a seamless syncing solution that “just works” without logging in or setting up anything … “As much as I like Dropbox both personally and for Elements, I want to support iCloud because it’s one less barrier to entry for customers who don’t have or don’t want a Dropbox account just to sync files,” Elements app developer Justin Williams told me.

Developers want to use it. They’re begging Apple to be able to use it. It’s clear that Apple bit off more than they could chew. Apple promised developers the world and delivered an inhospitable morass. If that sounds familiar, you might be remembering the maps debacle from last year.

When Scott Forstall demoed the new maps app for us at WWDC and in the fall for the iPhone 5 launch, he lauded it as superior in every way to Google. It wasn’t. That mislead quite possibly led to Forstall’s ouster, but in comparison the maps debacle pails to the iCloud problem.

Is Apple’s maps data inferior to Google’s? Sure, in some cases. But the new maps have been usable from day one and have improved rapidly. iCloud has been around for twice as long, and it isn’t getting better.

To be clear, there are some parts of iCloud that have been very good. A good example is iCloud Backup. For the first time in technological history, regular humans are performing backups, in most cases every single day. In my experience, backing up and then restoring from iCloud has been flawless. It’s clear that Apple has some talent in server services. Of course, then there’s a catch: the free allotment of iCloud storage is a paltry 5 GB. While that may due for those of use who regularly move our photos and video to our computers, that’s not the majority case. It is far too easy to run through 5 GB; regular peopel won’t upgrade; iCloud Backup is useless.

And so it goes. All of iCloud’s services are at best half-baked. Thinking on it, a lot of Apple’s new stuff has left a lot to be desired. Joe Cieplinski saw this and blogged about it:

If the pattern used to be “release, then iterate, iterate, iterate,” it seems like Apple is not giving itself enough time for the “iterate” part of that process. It’s being pressured to move on to the next thing. And that leaves us with a lot of half-baked products and a ton of unrealized potential.

Joe thinks Apple should take a pause from the “new, new, new” cause that was particularly evident last year and fix all the cruft that rapid development cycle brought with it. I agree.

If Apple took the year and worked on half of its existing prodcuts rather than trying to introduce new ones, they’d be doing themselves and us a much bigger favor. If they spent the year fixing the unbelievably sloppy bugs that still exist in iOS and Mountain Lion (I’m talking boneheadedly simple things like drag and drop on the Mac), rather than bringing five new half-baked apps like Podcasts to the platform, our phones and our laptops would be better at surprising and delighting us.

Apple was once the king of great, stabile software. Remember Snow Leopard? Apple actually advertised that it had “no new features”. The entire goal of Snow Leopard was backend optimization and cruft-cleanup. That was an Apple that was focused on delivering the very best software and hardware. The Apple we’ve seen of late has been far too focused on out-doing their competitors on feature lists. Instead of thinking different, Apple’s been playing their game.

Apple’s focus has shifted away from great, stabile software. Joe points out that their resources are probably spread thin. To that I say: Apple, you’re rich, hire more resources. I’m confident that Apple can shift back, and I’m also sure that there are a lot of people at Apple that want to. Perhaps in a few months I’ll think myself silly for fretting it. I can hope, even, that if Tim Cook read this article he’d laugh at the dramatic irony.


David Gelphman, of Apple, on the only correspondence he ever had with Steve.

“Apple acquires a company for the amount of profit they make in three hours.”

— MG Siegler, referring to Apple’s purchase of WiFiSLAM.

‘Podcasts’ Removes Reel-to-Reel Tape Deck

Apple today updated its Podcasts app to version 1.2. I think this is our first taste of Jony Ive software design.

Apple Enables Two-Step Verification to iCloud

Most will assume this is in response to Matt Honan’s well-documented struggle with the iCloud support team that allowed almost his entire internet life to be hacked. Regardless, I’m glad Apple’s added it now and I enabled it straight away for my own iCloud account. MacStories has a good piece up on getting cozy with it.

Hulu Plus for Apple TV Redesigned

Et tu, Netflix?

Apple’s ‘Terrible’ Copywriting

Yousseff Sarhan:

Next up is some award that looks like a Jukebox that no one outside of the US has ever heard of before. It’s great that people think Apple has a nice product, but I really don’t care what these guys think of it.

Nope, never heard of that “J.D. Power and Associates” award before.

He goes on to take apart their copy itself:


Great battery life. Without a great big battery.

This one is simple. They are use the same word to describe a good thing and a bad thing. Great. It’s not smart, it’s not witty, it’s bad, it’s muddled. It doesn’t leave the right impression. Be clear. That’s all you have to do, ever.

This coming from the guy whose byline includes “black and white and read all over”.

Tesla Is the New Apple

Steve Johnson:

The parallels between the two companies are easy enough to spot: Tesla has a rapidly accelerating (if still unproven) business driven by a radical new philosophy of transit, a business that has as its core product a sleek machine capable of its own, more literal, version of rapid acceleration. It has a small but intensely devoted customer base. In Elon Musk, Tesla has a charismatic and combative CEO simultaneously running three pathbreaking companies in different industries. (Steve Jobs, mind you, only managed two at one time.) You could plausibly make the argument that Tesla, much like Apple at various points in its history, is the most interesting company in the world right now.

Now imagine if Apple provided a automobile navigation/stereo unit.

10.9 Nears

Matt Alexander tweeted:

There seems to be a certain journalistic migratory pattern toward NYC today. Reminds me of a certain private event in February last year.

I’m hoping 10.9 is a big one.

The iWatch

Jean-Louis Gassée:

Turning to more advanced functionality: Will the iWatch be an iOS device? I think it’s very likely. That doesn’t mean that the iWatch will be an iPhone/iPod Touch, only smaller. Instead, and as we see with today’s Apple TV, the iWatch will enrich the iOS ecosystem: Reasonably useful on its own, but most important as a way to increase the value/enjoyment of other iDevices… at least for now.

I can tell you this much: the ‘iWatch’1 is real. Past that, we can only guess. This article is chock full of glorious speculation, and the above paragraph I agree with 100%. The iWatch will be more-or-less an iOS accessory, like the Apple TV. Certainly, you can use an Apple TV on its own, but it is a whole lot more valuable in the company of a Mac and/or iPhone and/or iPad. The iWatch will be the same.

  1. Count me in the group that hated the name ‘iPad’ when it was announced, but I digress: ‘iWatch’ is not a good name. ↩︎

An iPhone Lover’s Take on the Nexus 4

MG Siegler reviewed the Nexus 4:

And I fucking love the wireless charging orb that Google just released. Pardon my French. Actually, don’t. I fucking love that thing. Apple needs to copy that pronto. It’s by far the best smartphone “dock” I’ve ever used. And it’s a billion times better than Apple’s current iPhone 5 dock — because no such dock exists. I know it’s a little thing, but coming home and just slapping the Nexus 4 down on a magnetic charger is such a nice touch.

I really want wireless charging for my iPhone. The Lightning connector is a step up, but if we could remove the connector entirely, well… that’s even better. (Oh, and MG likes the rest of the phone, too.)

Bringing iPhone Safari Up to Speed

Brent Caswell has some pretty smart ideas for sprucing up the neglected Mobile Safari experience on the iPhone. I particularly like shared bookmark streams.

‘The Coolest Experience I Had as an Apple Store Employee’

Chris Gonzales, former Apple Store employee:

They were from a school for the deaf.

While the teacher was tied up with the troublemaker, the first student in line began signing something to me. Now, I had taken a 6-week sign language course in high school, but that was years ago and I couldn’t remember how to sign much more than “thank you” and the “He Ain’t Heavy, He’s My Brother” song (it was our final project, don’t ask me why). I had no idea what this kid was saying.

I put my hands up and started doing that thing where I’m mouthing words and kind of adding an airy whisper, you know, the way you might do with someone on the other side of a car door window. I’ve never really understood why people make that noise, when we know the other person can’t hear it.

Fear of a WebKit Planet

John Siracusa, on the growing dominance of WebKit:

I haven’t forgotten the past. A single, crappy web browser coming to dominate the market would be just as terrible today as it was in the dark days of IE6. But WebKit is not a browser. Like Linux, it’s an enabling technology. Like Linux, it’s free, open-source, and therefore beyond the control of any single entity.

It hadn’t even crossed my mind that anyone saw WebKit dominance as a bad thing until I read this. I agree with John 100%.

iWatch ‘Definitely’ Not Coming This Year, Unless It Does

Brian Barrett, trying to make Gizmodo look smarter than everyone else:

There are headlines this morning, in abundance, that an Apple iWatch will be coming in 2013. They are declarative. They are definitive. They are wrong. The iWatch might be coming this year, or might come in 2015, or it might not come at all.

Let me get this straight: the rumors tech sites are reporting on this morning are wrong, because they may or may not be true.

My favorite part:

Of course Apple is seeking to release an iWatch this year; it’s already ceded too much ground to Nike and Fitbit and Pebble for comfort.

Way too much ground.

Steve’s Final Projects

Patrick Rhone:

We also know that Steve Jobs took a very active role in all new new product ideas, improvements, and development when he was alive. Given the above pipeline information, one can therefore guess that he had at least some active role in the products we have seen released from Apple in the past year and a half since his passing. The iPhone 5, the iPad mini, and all of the rest likely had some input by Steve himself. We can also make a reasonable guess that the same is true for the products released over the next year or so. Perhaps to a lesser degree, due to the timelines involved, but some touch of Steve all the same.

Therefore, one can also reasonably assume that the products we will begin to see coming from Apple after about this time next year or so will have had less of Steve’s involvement, if not none at all.

I’ve been thinking about this a lot. The products that come out this year and next will be the one’s Steve had little-to-no involvement with. That’s both scary and exciting.

But mostly scary.


Kyle Baxter, in response to Ken Segall’s idiotic piece that claims Samsung is beating Apple in advertising:

The ads aren’t bad—but they aren’t at all compelling, either. They’re just there, easy to ignore. Perhaps their intention is simply to remind people about the iPad. I don’t know.

I, for one, think the new iPad ads are great. But hold on.

The original iPad Mini ad was particularly excellent, but didn’t deviate at all from the show-the-product style Apple’s used extensively since releasing the iPhone in 2007.

So Apple’s ads are still great, but because they aren’t particularly different, Apple is failing?

[Segall] seems to think that Apple needs to respond in some way, which I’m not sure of. I don’t think Apple can win at that game, because responding—no matter how oblique—will be read as Apple being afraid of the underdog.

Apple is losing at advertising but they don’t need to fix it. Are we bored of Apple succeeding?

The iPhone 5

Word on the street is I’m a little late with this review. Sorry about that. To answer the most pressing question: yes, the iPhone 5 is not only the best iPhone ever made, it is the best phone ever made. Period.

Last year I got my first iPhone, a 4S, and this week I upgraded that device to a 5. While I loved my 4S (still do), I am amazed by how much better the 5 is. Apple took the previous best phone ever and made every part better.

The aluminum body is stronger, lighter, and feels better in the hand. The Apple logo and legal copy on the rear of the phone are now much more subtle and beautiful. The buttons and ringer/silent switch all feel excellent. The earpiece (now with noise cancellation) sounds fantastic. The phone is exceptionally thin.

The iPhone 5 Leans on a Coke

The new display is beautiful and obviously better once used. I had doubts, before I used one, about the height being awkward, but it isn’t. There’s no going back1. Speaking of no going back, LTE is wonderful. With few bars on AT&T, I consistently get 5 Mbps down and with full bars, I’ve seen as high as 63 Mbps.

And battery life is actually improved over the 4S. When I go to bed at night, the 5 has about 30% of its juice left. That’s with 6 hours of usage, which a week ago would have killed my 4S. I don’t know how Apple added so much, made the phone smaller, and got battery life. But I’m glad they did.

OK, praise over: I have two caveats. First, while the taller is screen is awesome, I wish the physical height of the device had remained the same. Conceptually, you could fit a 4-inch screen on a phone the size of a 4/4S. Now, I am sure Apple wouldn’t have been able to make all of that fit, but I’d love to see the next form factor return to the physical height of the 4/4S.

Number two: the headphone port. It’s been relocated to the bottom in a seemingly arbitrary move. I assume this had to do with fitting everything in the device, and it isn’t a major annoyance but: prior to the 5, I never once even thought about the location of the headphone port. Now, though, I think about it every time a 3.5mm jack gets in the way of my typing.

The iPhone 5 is a huge upgrade over the 4S. I recommend to any one that can justify it to upgrade (if you haven’t already).

  1. Apple added exactly the number of pixels necessary to add exactly one row of app icons to the home screen, turning the aspect ratio to exactly 16:9. That worked out so perfectly that I’m inclined to believe this was planned from the beginning. ↩︎

Annoyance-Driven Development

John Siracusa doesn’t like that Netflix’s original series, House of Cards, plays ninety seconds of credits before every episode:

Every time I fast-forward through those 90-second opening credits (made more difficult by the occasional variable-length pre-credits scene), I get the opposite feeling about Netflix. It’s an unhappy reminder of the old world of TV.

I agree. Even if Netflix is somehow contractually obligated to show these credits, they should have found a way around it. Apple didn’t settle for AT&T logos on iPhone, and Netflix shouldn’t settle for tedious opening credits.

Find out what’s annoying the people you want to sell to. Question the assumptions of your business. Give people what they want and they will beat a path to your door.

Surprisingly, John doesn’t mention it, but this is what Apple is so very good at doing. And usually the customer doesn’t even need to ask.


Louie Mantia, on skeoumorphism:

The first problem is defining it. Every person seems to have a different understanding of what that word means. The most obvious issue with that is when people are talking about it with each other, we’re talking about different things.

Something I’d never really considered: apps like Game Center and Find My Friends aren’t skeuomorphs. They use gawdy textures, sure, but they don’t act like real-world objects.

Close Call for Alaska-Based Soldier

Lacie Grosvold, writing for KTVA:

Stubleski wasn’t carrying it for calling or texting. He said he used it as a camera or for music. The doctors told him how lucky he was that the bullet didn’t hit the femoral artery. They said that the iPhone probably changed the trajectory of the bullet, making the wound shallower in his flesh.

Body armor? There’s an app for that.

A Confident Brand

Chris Winn:

Yet I find myself extremely annoyed by Tim Cook’s public messaging. I think his pitch and delivery is all wrong. You see, companies with great brands carry themselves with confidence. They don’t talk numbers or overuse superlatives. They have nothing to prove to you: the relevance and success of their products is a given. At least publicly, a company with a great brand never has to say any of its products are cool — consumers do that for them.

Apple has no idea what it’s doing. There best bet is to go along with what every one else is doing. Right.

(I find is funny how, every time someone feels the need to write about what’s so very wrong with Apple, they can only point out intangible factors like the iPhone 5 “eliciting no emotion”1. News flash: Apple is doing fine. No, seriously.)

  1. Actual quote from the linked article. ↩︎

Alive and Together

Apple has two new iPad ads, and as usual they’re very well done.

(The link points to MacStories where you can view both of them. You can also view “Alive” and “Together” on YouTube.)

App Store Trials

Amy Worrall, on her blog:

Developers can choose whether to allow a trial of 1, 7 or 30 days, or to disallow trials all together, on a per-app basis. For those apps that allow trials, the App Store would show a “Try for 7 days” button alongside “Buy app”.

I won’t spoil it for you, but the rest of her idea is very solid. It feels exactly how Apple would do trials. On that point, Apple will at some point have to add trials and upgrade-pricing to the App Store. Since Amy contributed a perfect implementation of trials, let me give Apple an idea for upgrades:

The developer attaches a piece of metadata to a new app, telling Apple that it is an upgrade of an older app. When you visit the App Store page for the new app, Apple compares the new piece of metadata with your purchase history and determines your eligibility.

I silently wonder if the reason Apple hasn’t released new versions of iLife and iWork is because they haven’t rolled out upgrade-pricing yet. Lazy bastards.

Stuck Between the Dropbox That Was and the iCloud That Isn’t Yet

Rene Ritchie:

But here’s the thing — for all Dropbox’s automagical-ness, it’s a relic of the past. It’s a file system. It’s a hierarchy. It’s a folder sync. It’s a bunch of encrypted data stored on Amazon’s S3 network.

As much as iCloud is the right thing still not realized, Dropbox is the wrong thing done brilliantly well. And at the end of the day, that still amounts to the wrong thing.

I, like probably most of you, use Dropbox and iCloud. I completely agree with Rene’s point here. While I think iCloud is a fantastic concept and certainly a way forward, it just isn’t executing on all cylinders yet.

Three Wishes for a Better App Store

Marco Tabini, for Macworld, suggests changes for the App Store going forward:

On my third-generation iPad, for example, the App Store app is painfully slow; it takes several seconds from the moment I tap its icon to the moment I can start doing anything, and the app sometimes freezes while I wait for a particular screen to render. Admittedly, things are a bit faster on my iPhone 5, but this is hardly the kind of experience that I have come to expect from an operating system that places so much emphasis on responsiveness and focus.

While he has three (all good) suggestions, I’ve chosen to highlight the above because I think it is the most troubling. The App Stores are not native apps. They are rendered in web views. Even Facebook, the company famous for denouncing native applications in favor of HTML5, went native last year. While the iOS 6 App Stores look nice, going forward they need to be rebuilt as native applications.

Theorizing the Apple iWatch

Bruce Tognazzini:

What will follow is not based on insider information but a solid understanding of Apple, its products, the problem, and the opportunity. The Apple iWatch development team I expect exists is likely already well ahead of the ideas I’m suggesting here.

This piece is far too long and detailed for me to pull out any best part. Just read it. I think we could see an Apple smart watch by the end of the year.

The Benefits of Living Within the Apple Ecosystem

For the past week, I’ve been using (and loving) my new Magic Trackpad. This evening, I completed my peripheral upgrade by adding an Apple Wireless Keyboard and, for good measure, Battery Charger. Since September, I’ve been using my Mac mini with a Microsoft bluetooth keyboard1 and a no-name bluetooth mouse. Other than not being able to take advantage of Mountain Lion’s multi-touch functionality, I didn’t think there were any issues with the setup.

About a week ago, however, I decided to reward myself with a Magic Trackpad, so that I could finally take advantage of gestures. My desktop experience has been revolutionized. Scrolling is fantastic. Backpedaling through Safari is fantastic. Switching between screens is fantastic. Gestures, however, is not why my experience has been revolutionized.

Since September, every time I left the desk for more than five minutes, my keyboard and mouse would go to sleep. Upon return, I’d furiously click at them for fifteen seconds, waiting for them to reestablish a bluetooth connection. It was a small thing, but looking back it was incredibly frustrating. None the wiser, however, I dealt with it thinking all bluetooth accessories worked this way.

Back to the Trackpad. Turns out, despite it sleeping like any other bluetooth device out-of-use, the Magic Trackpad never actually loses the connection. It works instantly, every time, no matter how long I leave it idle. It was this factor that led me to purchase the keyboard so quickly after. Truth be told, I don’t know if I had cheap bluetooth devices before or if this is truly a benefit of Apple’s gear. What I do know, however, is that the Magic Trackpad of last week and the Wireless Keyboard of tonight work perfectly, every time, whenever I need them.

(A small note on the Battery Charger: it’s a small, insignificant thing you wouldn’t expect Apple to make and sell. And yet, I can immediately tell that the quality of its build far usurps any other charger on the market. Most importantly, it isn’t even costly. Apple’s Battery Charger is priced equally among its peers2. It makes me wish Apple made more random-and-small consumer gadgets.)

  1. A gift, I swear. ↩︎

  2. Chiefly the Sanyo Eneloop, which the Apple battery is a licensed clone of, and which is regarded in the industry as the best. ↩︎

How to Adjust OS X Volume in Quarters

Shift + Alt + Volume Up/Down


The 25 billionth song, “Monkey Drums” (Goksel Vancin Remix) by Chase Buch, was purchased by Phillip Lüpke from Germany. As the downloader of the 25 billionth song, Phillip will receive a €10,000 iTunes® Gift Card.

eWorld: Apple’s Dream of the 90’s

Linus Edwards wrote a nice summary of Apple’s eWorld:

The strangest thing about internet services in the 90’s was you paid by the amount of time you spent online. There were no unlimited services, it was all based on an hourly rate. eWorld cost $8.95 a month, which seems like a fair price, until you realize that what you got for that was only two free night-time or weekend hours. Yes, you read that correctly, your monthly fee only included two hours a month, and not even any hours during the weekday. If you wanted to use it more than two hours a month you had to pay $4.95 per hour for night or weekend hours, and $7.95 an hour for weekday hours.

Suddenly $100/month for an iPhone plan doesn’t seem so bad. Estimating conservatively puts me at $683.95/month.

Dell Goes Private

Michael Dell, speaking of Apple in 1997:

I’d shut it down and give the money back to the shareholders.

Michael Dell, in 2013:

I believe this transaction will open an exciting new chapter for Dell, our customers and team members…

How to Crash (Nearly) Any Mountain Lion App

Type “file:///” (but capitalize the ‘F’)1 into any text field in any app running on Mountain Lion, and chances are it will crash.

  1. I can’t print that with the ‘F’ capitalized because if I type it, Safari will crash before I can post this. ↩︎

Apple’s 2013 To-Do List

John Siracusa, on his new site, with a to-do list for Apple for the new year:

Make Messages work correctly. Apple’s iMessage service is rapidly approaching MobileMe levels of undesirable brand association. Fix it in 2013, or be ready for an iCloud-like rebrand/relaunch in 2014.

If nothing else on this list comes true, please, please let Apple make iMessage… you know, work.

Four Years With an iPhone 3G

Robert Falck has been using an iPhone 3G for four years:

The world has since long moved on to newer devices with far more capacity and capabilities than my lowly little black iPhone can muster. Yet, I still use mine and haven’t really found many reasons to upgrade.

That sounds incredible, really.

I don’t want to be pulled down into a cesspool of unnecessary consumerism and get a new device every year, just because I can.

I see. I hope you don’t eat sweets, either.

Robert then lists all of the reasons he doesn’t need to upgrade:

I really don’t understand the complaints about the plastic body back of the iPhone 3G … I think it’s one of the by far best designs I’ve had the pleasure of experiencing so far. The aesthetics of the newer iPhone models might be nicer in comparison, but … it’s hard to beat the older, smoothly rounded design of the iPhone 3G and 3GS.

…I love to write on the iPhone 3G because it forces me to write slower … This forced limitation greatly annoys me when I really need to get an idea, a paragraph, or other fragment of text out of my head fast.

…Apps have with time become a bit of a problem, simply because almost nobody makes them for the old iPhone 3G anymore.

…Video viewing is amazingly pleasant with both YouTube and streaming my movie collection via AirVideo, although I’m sure some people would be “disgusted” by the low resolution screen. For me, it’s perfectly fine and the experience lets me focus on what I’m watching, not arbitrary specifications.

…Still, I firmly believe the best camera is the one that is with you, and this camera has indeed been with me. I know the weaknesses and strengths of the camera and I just do my best to work with them.

…On its back are uncountable scratches and scuff marks, the home button is slowly starting to get less responsive, and the front glass is a fingerprint magnet.

Usually these “the new iPhone isn’t that great” posts come from Android users.

A Crazier Prediction

Marco Arment:

The theory is easy to understand: perform John Gruber’s Mini-predicting math backwards. The iPad Mini uses iPhone 3GS-density screens at iPad resolution. What if an iPhone Plus used Retina iPad screens with iPhone 5 resolution, keeping the rest of the design sized like an iPhone 5?

The reasoning is sensical, but I still don’t like the idea of an enormous iPhone. Apple following the status quo instead of doing what’s best seems off to me.

Apple Increases iPad with Retina Display to 128 GB

The new 128GB versions of the fourth generation iPad will be available starting Tuesday, February 5, in black or white, for a suggested retail price of $799 (US) for the iPad with Wi-Fi model and $929 (US) for the iPad with Wi-Fi + Cellular model.

Apple Updates iOS to 6.1

6.1 is now available for download.

About App Icons

Louis Mantia, creator of several fine icons including for iTunes 10:

And while you can focus on marketing needs, that is a one-time scenario for each person. Any individual will only buy your app once. One time. It’s important to recognize that optimizing for this one situation may hinder the needs of your everyday user.

15 Years of Apple’s Homepage

They’ve come a long way.

‘I’ll Be Home’

Apple is so very good at advertising.

‘When I First Heard the Name Safari’

Dom Melton, who worked on the original Safari team:

During the Summer of ‘02, Steve Jobs and the Apple management team realized that we were going to pull this off — we could actually ship a Web browser by the end of the year. And at one particularly good Human Interface design session, discussion turned to what we were going to call this — thing.

Safari could have been called Freedom. I think we are all glad it wasn’t.

5 Clues iTunes 11 Leaves for iOS 7

iTunes 11 hit yesterday, after two months of waiting and one month of delays. While the underlying code may not have changed very much, visually, iTunes has received a complete makeover. I think it’s a winner, and the new interface elements give us a small picture of some of the things we can expect from iOS 7 next fall:

  1. In the default view for music, the user is presented with grid of album covers, and when clicked each album will expand in the style of springboard folders. The new Remote app for iPad mimics this behavior and I would be shocked if iOS 7 doesn’t bring this behavior to the iPad’s music app. It is so much cleaner than the present method, which pops up a modal window just like iOS 3.2 on the original iPad. Additionally, this interface would be welcomed in the iPad’s Video app, which itself feels dated and is, dare I say, ugly.
  2. Playlist creation is simplified, if a little hard to discover. Click and drag a song to the right side of the window and iTunes will give you the option to add it to a current playlist or start a new one. This would be perfect on the iPad.
  3. Cover Flow, which originated in iTunes, is gone. Did anyone ever like Cover Flow1? If I had to guess, I’d say Steve did. I would like and expect to see Cover Flow slowly vanish from the rest of Apple’s systems.
  4. And there’s Up Next, by far my favorite addition to iTunes 11. Up Next lets you put a song in a queue (or even push it to the front of the queue) of songs that will play next. When that queue runs out, iTunes will go back to playing whatever it was before, whether that be an album or a playlist or a shuffle. Of this I am most sure, that Up Next will make it into iOS 7 for both the iPhone and iPad next year2. Up Next marks the first dramatic change and improvement iTunes’s made to my music listening.
  5. Finally, MiniPlayer. Call it a wildcard, but I’d love to see something more aligned to the new MiniPlayer come to iOS. Currently, iOS places basic music controls in the multitasking bar. This widget mirrors the functionality of the old iTunes MiniPlayer with play, pause, and skip controls. iTunes 11 adds the ability to search your library and add songs to Up Next right from the MiniPlayer. These features greatly improve the music listening experience while multitasking on your Mac, and they’d be a gem on your iDevices.

  1. Seriously, when was the last time you used it, even on an iPhone? ↩︎

  2. If I’m wrong, it’ll be because Up Next is slipped into version 6.x. ↩︎

iTunes 11 Released

Announced way back at the iPhone 5 event in September and delayed until now, iTunes 11 is finally out. MG Siegler has an in-depth look at over at TechCrunch. It feels like a winner to me.

Sources Inside Google Don’t Like Apple

Michael Grothaus writing for The Guardian:

Sources at Google familiar with its mapping plans say they are “not optimistic” that Apple will ever approve a dedicated Google Maps iOS app. Though the app is reportedly in development and should be ready to ship by the end of the year, the sources say their plans are only proceeding in “the unlikely event” that Apple will choose to approve the app.

As we know, sources inside Google are experts on Apple’s App Store policies. This sounds like a shameless leak from Google higher ups to assuage the wait until they’ve finished their app.

The fact is that Google was caught with their pants around their ankles when iOS 6 shipped. They had to have known that Apple Maps was coming, and they should have started their own iOS client a year ago. But they didn’t, and now they’re trying to deflect attention from their own flaws.

Mark my words, when Google finally finishes their iOS client, Apple will put it on the store.

Fantastic iPad mini Ad

I’ve been waiting since the keynote to share this with you, and Apple’s finally put it on YouTube.

Apple’s Management Shake Up


Apple today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.

With Jony Ive now heading up design across the board, it’s hard to view this as anything but a win for Apple.

The Loop Reviews the iPad mini

Jim Dalrymple:

Now, when you’re reading a book and you touch the side of the screen, the book will think you want to change pages. And it would do that, if the iPad weren’t smart. But it is smart, so it recognizes that you are resting your thumb on the device and don’t actually want that touch to do anything. So it doesn’t. Smart.

The iPad mini sounds like a winner.

‘A Little More’ Post-Predictions Post


Unfortunately it is $329 and called iPad mini. I don’t know where iTunes 11 was; the website still says October and we’ve yet to see even a developer build.

I Have ‘A Little More’ Predictions for You

Apple tomorrow will hold its first special event since all the way back in last month. Here’s what I expect them to release:


Fifth-Generation iPod touch Lacks Ambient Light Sensor

Phil Schiller, in a purported email:

The fifth generation iPod touch does not have a built-in automatic light sensor (it’s just too thin!)

This is a usability fail for Apple. The ambient sensor, especially coupled with iOS 6’s greatly improved auto-brightness feature, is a detail that makes an iOS device nice. Not necessary, but nice. You’d be smart to note that the camera stick out the back of the fifth-generation iPod touch, so perhaps Schiller’s explanation holds water. Then again, maybe the new touch really is too thin.

EarPods: Better Late Than Never

While most blogs probably have their hands on iPhone 5, I’ll talk about something a little more within my means: EarPods. Audiophiles will want to skip this review.

I first got my eyes on EarPods when I linked to a leak out of Vietnam. I was pretty certain that leak was legitimate, and at the time I said so because of a rule I came up with all by myself. Let’s call it ‘Defomicron’s 1st Law’: if purported Apple product makes current Apple product look like outdated pile of poo, then purported product is probably authentic. In the case of EarPods, this is certainly true.

I never hated Apple’s old earphones; I was not in the camp that claimed they had unforgivably terribly audio quality or were a child of Satan. I’ve owned several pairs of Apple’s earphones, and can say that since 2001 they have definitely improved in sound quality and durability. Calling each step along the way gradual, however, might be overstating it. EarPods are orders of magnitude greater than any earphone Apple’s ever created, including the $39-turned-$79 in-ear models.

EarPods on the Pier

For the first time in a $30 pair of buds, I can hear bass. Not teenager-in-a-Honda-at-the-stoplight bass, mind you, but bass that enriches the music in the way it was meant to. If you’ve been hearing your music through an older pair for a while as I have, you might have forgotten by now that ‘Oxford Comma’ isn’t supposed to sound like it’s being drummed on aluminum pie pans, but trust me when I say you won’t want to go back. According to Apple, slits in the bud and step of the EarPod allow for the acoustic chamber to breath and give us that bass. I can independently confirm that if you cover a slit, audio quality degrades instantly.

Apple says they spent three years developing the EarPods, and I believe them. For one thing, Apple has kept the old design way too long. For another, EarPods really are that good. The new shape both looks straight out of 2001, and fits much better1. Despite the body being entirely made of hard plastic, I find them very comfortable. I can leave EarPods in for hours at a time without any semblance of ear strain, a feat unrivaled, in my case, by any other bud.

While I can’t comment on long term longevity, I will affirm that EarPods look like they’re going to outlast their predecessors, if only for the absence of the rubber rings that tended to fall off. Since an EarPod is made entirely of plastic, there doesn’t appear to be a weak point in the bud itself. On the cable side of things, Apple has added a second sleeve wherever it connects with another piece. Hopefully this additional insulation will prevent the cable from tearing as it has suffered from for years. EarPods certainly seem poised for the test of time.

The new remote control is heavenly. It has been lengthened and widened, and the buttons given a much more satisfying click. Around back, gone is the microphone grill. Instead, we get a glyph that I find rather awkward. As it turns out, the microphone grill on older earphones was a placebo, meant to comfort those of us who just aren’t quite comfortable speaking into something that isn’t mesh. That’s a roundabout way of saying that audio quality is the same as or better than before, even without creature comforts. Oh, and I wouldn’t be surprised if a future refresh of EarPods removed the microphone glyph altogether.

It would be wrong of me to detail my experience with EarPods without revealing the one weakness I’ve found, so here it is: a lot of my earbud usage is on a bicycle, which has consistently been a week point for them. Apple’s old earphones, while usable, were distorted by wind interference and struggled to make themselves heard over the noise. EarPods are, if anything, worse. The microphone works just fine on a bicycle, even for Siri. So there’s that.

EarPods are a marked improvement over all of its predecessors. I think it signifies a rededication at Apple to doing every little bit right. As with the Lightning connector, Apple is looking at each individual aspect of their creations and making it the best it can be. Are EarPods the greatest earbuds that have ever been made? Naturally not. But they are the best $30 buds you can get.

  1. Notably, my sample pool is two. ↩︎

Apple Announces Special Event for October 23

We’ve got a little more to show you.


Randall Munroe, for What If?:

A submarine is about as safe as a submarine safe (a submarine safe is not to be confused with a safe in a submarine—a safe in a submarine is substantially safer than a submarine safe).

You have to applaud good word play.


Thomas Brand:

On his way out I watched in horror as he shoved his old 17 inch PowerBook G4 into the mall garbage can just outside of the Apple Store.

Thomas Brand recounts an odd anecdote from the early days of Apple Stores.

Cream for Mac

“Cream” is billed as a lightweight RSS reader for your Mac, to use in conjunction with Reeder or NetNewsWire. Unfortunately, no matter how good its algorithms may be for determining what I’ll want to read most, they made a few terrible, terrible user interface decisions.

Remembering Steve

Tim Cook:

One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future.

Apple Releases OS X Mountain Lion 10.8.2 Supplement Update

OS X Mountain Lion 10.8.2 Supplement Update 1.0 is recommended for all users running OS X Mountain Lion 10.8.2. Naming is hard.

iOS Users Use More Third-Party Browsers than Android Users

Emil Protalinski for The Next Web:

My colleague Matthew Panzarino thinks the question can be answered much more simply. He argues that Android apps are frankly worse than their iOS counterparts, including third-party browsers. Therefore, there is more choice on iOS, and the choice that is there is superior.

3.07% of iOS users are using Google Chrome, compared to 2.34% of Android users.

Apple’s iPhone 5 Ads

Well I guess the laws of physics are more like… guidelines.

Different, but great and very well done.

iOS 6

iOS 6 is here. You’ve been waiting a long while for it. I, on the other hand, was impatient and have been running the developer betas for months now. The answer to the question “should I upgrade” is a pretty simple one: yes. iOS 61 is the best version to date of your favorite mobile operating system. It can be described by a host of superlatives. But let’s skip the generalities, shall we?

The Great Google Purge

When the iPhone shipped in 2007, Apple and Google were on vastly different terms. Eric Schmidt, then CEO of Google, was on Apple’s board of directors and was even invited up on stage at MacWorld to talk about the two companies’ partnership. When the iPhone shipped, it included three of Google’s most important services: Maps, YouTube, and of course search.

But time change; it’s now 2012, and the Apple/Google friendship is long since over. While Google remains the default search engine in Mobile Safari, YouTube and Maps got the axe. The YouTube app, the one that’s been there since the beginning, the one that pushed for HTML5 video on the web, is gone. The Maps app is still there, but the backend has been replaced with Apple’s own. No matter what either company has to say about the situation, the message is clear: neither wants to rely on the other.

Regarding YouTube, Apple has officially stated that their licensing deal with Google ran out, and the app had to go. Whether the failure to continue that licensing deal was on Apple or Google is unknown. While some will steadfastly choose to blame whichever they hate more, the fact is we don’t know, probably won’t ever know, and there were clear motivations for both sides not to extend the contract.

Google has released their own take on the YouTube application to the App Store. While it is a significant improvement in terms of usability2 over Apple’s app, well… I hope you like ads.

With Maps, Apple had clear competitive reasons for switching their Maps database; number one being feature parity with Android’s Google Maps app. Apple has been waiting to cut Google Maps support for some time now. On July 7, 2009, Apple acquired Placebase, who specialized in mapping software. In 2010, Apple added Poly9, a company that created web-based map software. And in 2011, Apple bought C3 Technologies, a 3D mapping firm. Now, three years into the effort, we finally see the fruits of those acquisitions. iOS 6 brings an entirely new Maps application with an Apple-developed backend.

Vector-Based Mapping

Google’s maps in iOS versions 1-5 was rendered with bitmapped images at various zoom levels. On slower connections, this often resulted in pixelated images and blurry text while waiting for the next zoom level to load. With Apple’s new maps, text and map data are rendered individually and as vectors. Zooming in and out is now results in clear images whatever your data speed, and huge, fully-zoomable areas (in some cases up to 50 square miles) can be cached for offline use.

As with text, points-of-interest are now rendered in a separate layer, and for the first time in iOS, they are tappable. With the old Maps, you could zoom in on a shopping center and see a few stores, but you couldn’t tap on any of them to bring up additional information3. With the new Maps, tap on any point-of-interest and up pops the same data sheet you use to only get from searching.


Ever since the introduction of the App Store, third party navigation apps have represented a considerable faction of the market. All of those apps just got Sherlocked. Apple has built their own navigation solution4, and it is a beauty. More importantly, it is integrated right into Maps and works as well as any of the other solutions on the market. It’s a one-hit K.O. to third parties.

Improvements to Safari

My favorite improvement Apple’s made to Safari is the removal of the alert that used to pop up whenever your iOS device had trouble connecting to a server. In iOS 6, Mobile Safari presents the user with an white page with a Safari graphic and a message explaining the problem. Much more user-friendly, much less in your face. Thank you, Apple.

Bookmarks Menu

The bookmarks popover on iPad is much improved. Previously, Reading List and History apeared as folders within your bookmarks hierarchy. Now, you get three tabs on the bottom of the popover, one each for Bookmarks, History, and Reading List. This makes much more sense, as History and Reading List are specially apart from the bookmarks system. Frustratingly and confusingly, the iPhone keeps the old way of doing things5.

iCloud Tabs

The best addition to Safari is iCloud Tabs. Like extensions and the omnibox, Safari has lagged behind others on syncing. iOS 6 paired with OS X Mountain Lion rectifies that with what Apple is calling iCloud Tabs. In this humble writer’s opinion, it is the best implementation of syncing to date.

Visible as a toolbar button the Mac and iPad, and as a folder in the iPhone’s bookmarks menu, iCloud Tabs presents itself as a list of web pages open on any Apple device logged in with your iCloud account. Tapping any of them works just as a bookmark and loads the page. Simple and intuitive, but most importantly with anything that syncs: it works. No setup required.

So the next time you find yourself looking up dinner recipes on your Mac and you leave for the grocery store without writing down a list of ingrediants, pull out your iPhone and load up the same page you have open at home on your Mac. Boom.

User Interface

Dating way back to the original iPhone and iOS (back then it was called iPhone OS) 1, you’ve had glossy blue toolbars and poignant vertical pinstrip backgrounds. Early on, all of Apple’s apps and most early third party apps used this theme. In the past couple years, however, developers and Apple-alike have been experimenting with different colors and textures for the toolbars. With iOS 6, Apple has acknowledged that gloss and pinstripes have lost favor among designers, and they’ve update all the stock UIKit widgets.

Changes to UIKit

Gloss is officially deprecated. Stock toolbars are now an appeasing gradient of blue that makes the old toolbars look dated and ugly. Seriously, use iOS 6 for a week and then try going back. Additionally, pintripes are beginning to fade away. Literally, pinstriped are now muted and dispersed in such a way that they don’t actually annoy me just for being there anymore.

While a unified interface was a big theme for Apple in 2007, five years later the trends have changed and diversification is in. The new stores introduce a black theme, the refreshed Music app brings a white variation, and the new Maps app for iPhone brings an iPad-style silver theme.

All the new themes are nice on the eyes, but leave me wondering whether Apple will pick one for the future of iOS’s interface or if the move is for an indefinite diversified GUI.

That Status Bar

The job of the status bar has always been to deliver a few essential bits of information at all time to the user. On a phone, that means signal strength indication, the time, and battery level. Although the status bar needs to be omnipresent, it should also disappear into the background when you don’t need it.

In previous versionsof iOS, there have been two status bar types: a light gray bar with colorful ideograms and black bar with monochrome ideograms. In iOS 6, the gray bar has been replaced by a chameleon bar that changes color based on and individual app’s navigation bar. This is done by sampling the bottom row of pixels from the navigation bar and averaging them, as demonstrated by developer Simon Blommegård.

It’s your host’s opinion, the status bar should be as non-intrusive as possible: when you need it, it should be obvious and clear, but when you don’t it should disappear. In the past, developers have had three options, the best of which was the black bar with gray glyphs. On black iPhones, this bar did a fine job of staying out of the way because it blended in with the device’s bezel. On iPhones with white bezels, however, it didn’t do so well. The chameleon bar takes a different approach by blending into the app itself instead of the bezel of the phone, eliminating the importance of bezel color. It is now safe to dye your iPhone pink.

That Gorgeous Settings Icon that I Never Realized Looked So Terrible Until I Saw How Good It Should Have Been From the Start

If you are reading this on an iPad or iPhone running iOS 6, then you’ve already noticed the new Settings icon. And you probably don’t need me to tell you that it is gorgeous. If you want my advice, avoid looking at the old icon for you rest of your life.

The Dock…

In 2007, OS X Leopard gave us a new, 3D-ified dock to the Mac. Some loved it and some hated it. Regardless, just this year Mountain Lion shipped with a gorgeous brushed aluminum dock that makes the Leopard dock look silly and downright stupid by comparison6. iOS, which got the Leopard dock when version 4 shipped in 2010, didn’t get updated to the new dock. If iOS 6.0.1 doesn’t rectify this situation, I’ll be pissed. If 6.1 doesn’t, I’ll probably switch to Android.

Everything Else

Here are some shorts that don’t fit in the other sections.

The New Stores

The App Store, the iTunes Store, the iBookstore, the Podcasts catalog, and the iTunes U catalog have all gained a refreshed, unified interface. While the functionality of these stores remains the same, the darker and richer color scheme definitely presents a more pleasing experience. The window chrome is now black and the bottom toolbar sports a new look with each item divided by a vertical line.

On the iPhone, each store presents a series of banners at the top, advertising for new and noteworthy apps, albums, books, or podcasts. On the iPad, these banners present in a cover-flow. On both devices, the banners can be flicked through and tapped on to reveal additional and purchasing information. On the iPad, tapping on album artwork, an app icon, or a book cover no longer jumps you to a separate page within the app with additional information. Instead, an overlay pops up with all that good stuff and purchasing options. This is similar to the way tapping on albums has always been in the iPad Music app, though notably without the flipping animation.

In my experience, the new stores seem more stable than their predecessors. Signing into accounts is much more likely to work on the first time, and buttons seem much more responsive (something the iTunes and App Stores have fought with for a long time). Best of all, tabbing back to a search now brings you back to where you had scrolled, instead of jumping you back to the top.

Unfortunately, “more stable” does not translate to “stable”. All of the stores are still rendered in HTML instead of native Cocoa, a practice even Facebook finally gave up. That means that the weird one-off glitches that we’ve been accustomed to over the years are still there, lurking behind every curve. On top of that, Apple has revamped search to take advantage of their Chomp acquisition from February, and while I personally don’t hate the new user interface, search results appear to be even less relevant than before. A search for “Twitter” brings up Instagram, and SpaceEffect FX, and Sky Burger within the top ten hits. Hopefully Apple can work that out soon, and hey, since it’s all a glorified web interface it will be really easy for them to push out those updates. So there’s that.


There has been an increasing desire among gadget people and minimalists to have smartphones replace wallets for credit cards and other necessary cards you carry with you. While the other side is investing in near-field communications technology, Apple has been a bit more conservative with Passbook. The Passbook app shows up on the first home screen for new iPhone owners, but there’s a fear in me that it will be the Newstand of iOS 6. That is, a headline feature pushed by Apple that quickly gets relegated to the last folder on your eleventh home screen. I’m going to try to remain optimistic.

When you open Passbook, you are presented with a list of your “cards” which can be anything from gift cards to event passes to plane tickets. Anything that can be accomplished with a barcode can be accomplished with Passbook. While I haven’t been able to use it for anything real, I’ve played with the app quite a bit and I have to say it feels like the future. Everything Apple could have done with the app is there: it is attractive, it is incredibly easy for companies to make cards and deploy them, and cards can be updates on-the-fly with push.

Passbook’s success, then, will come down to who Apple can strike up partnerships with at the beginning. If they could get a few big names like Virgin America, Starbucks, and Ticketmaster on board, then maybe the idea of using an iPhone for such things will stick and then everyone else will be forced to support it. If, however, Apple can’t lock in anyone at the beginning, I foresee Passbook relegated to a slow and drawn-out death on my last home screen until something better comes along.

Shared Photo Streams

Photo Stream was announced last year as one of the means for cutting the tie between the iPhone and the PC. It allowed for instantaneous transferring of photos between your iPhone, your iPad, and your Mac. When you take a photo with either iDevice, it is instantly pushed to the other two devices. iOS 6 allows for the creation of curated Photo Streams that can then be shared to all of your friends.

This can be done in one or both of two ways: if you share a photo stream with someone running iOS 6, it’ll appear in a list of Photo Streams on that person’s iPhone, iPod touch and/or iPad. Alternatively, you can share public URL that will show every photo in the Stream in a nicely-laid out fashion.

Combined with Find My Friends and Facebook/Twitter integration, I think we are beginning to see the coming-together of Apple’s social network. There’s is not one that relies on a common location that everyone must go to catch up, but instead a social web of several different applications and networks with a different commonality: iPhone/iPad/iPod touch ownership7.


The LG dumbphone I from four years ago had a panorama mode. I could take three widescreen photos and lace them together, but I had to line up each image by myself, putting such a difficult task in the hands of a human really isn’t a good idea. For that reason, I’m not surprised that a native panorama mode in iOS took so long. It is an easy thing to do, but it is a difficult thing to do right. That said, there is a healthy market of panorama apps on the Store, including great one like (my personal favorite) 360 Panorama. I confess, however, that after installing iOS 6, I have deleted all panorama apps from my phone. Panorama mode in iOS 6 is that good.

It’s been an open secret for awhile now that Apple has been working on a panorama mode for the iPhone. Hackers found it and were able to enable it in iOS 5.1, but back then it didn’t work all that well and no one questioned why it wasn’t available in the final release. Now though it works beautifully and as it should. Drag your phone across a landscape and iOS 6 takes care of it all: taking the photos, lining them up, and stitching them together into 28 megapixel stills. For the most part, the pictures turn out great.

The Phone App

The Phone app has received it’s most notable improvements since its introduction with the original iPhone. Borrowing from the lock screen Camera slider, when a new call comes in a phone slider now resides next to the answer and decline button/slide to answer slider. Swiping up on it reveals a list of options for declining the call, including sending a text to the caller or reminding you to call them back later.

The second improvement, or change really, is for the ‘real last century’ folks. The dialer has got a fresh new coat of white paint. I can’t really imagine any reason for the change other than some designer thought it looked nicer this way. I agree.

Facebook Integration

Last year, Apple added native Twitter integration to the entire OS. iOS 6 adds to this with Facebook sharing in all the same places. Additionally, Notification Center has gained a new widget with buttons to quickly tweet or post to Facebook. While it takes a week or so to get used to updating your social status from Notification Center, it really is very handy.

iPhone 5 Features

iOS 6 includes support for the brand new iPhone 5 and its taller screen. Apps that have been created with standard UIKit widgets will automatically stretch to fit the new dimensions, just like how stock widgets automatically scaled up to fit Retina resolutions back in 2010.

Games and other apps with completely custom interface will require more developer attention to get to look right on the new phone. Until then, apps for old iPhones will be letterboxed like a widescreen movie on a fullscreen TV, with black bars at the top and bottom of the screen. I expect most developers to support for the new screen within a couple months.

Interestingly, Apple hasn’t announced any big iPhone 5-only software features. In the past, new iPhones have received not just new hardware but also new software features that would never see the light of day on older phones. This year, the iOS 6 is bringing the 4S very nearly up-to-par with the 5, and perhaps reducing incentives for you to upgrade. But then again, those of us who will upgrade each and every year probably aren’t thinking about one new software feature. I doubt Apple will lose sales over this.

Conclusion and a Big Fat Asterisk

While I won’t try to claim I touched on every detail of iOS 6, I think I hit many of its highlights. So my review of iOS 6 ends here, a few features short. But what fun would it be if you could stop here?

  1. Internally codenamed “Sundance” after the Sundance ski resort in Sundance, Utah. ↩︎

  2. The icon lacks, shall we say, vision. ↩︎

  3. Nothing is more frustrating then when your search didn’t present the result you had already found. ↩︎

  4. With a surprisingly long list of friends↩︎

  5. My best guess is that Apple didn’t know how to reconcile having a tabbed toolbar on a slide up pane that originated from a button on another toolbar. Look, I said it was my best guess, I didn’t say it was a good excuse. ↩︎

  6. I said aluminum, not brushed metal, and trust me when I say there is a huge difference. ↩︎

  7. That being said, I’d love to see Apple buy Twitter, hire Loren Brichter to build the native application for it, and then leave it alone. ↩︎

Jony Ive to Design Limited Edition Leica M

Michael Zang at PetaPixel:

At Leica’s special event last night, after the new Leica M was announced, company owner Dr. Andreas Kaufmann revealed that they’ve got a very special limited edition version of the camera planned — one that’s designed by legendary Apple designer Sir Jonathan Ive.

That is too perfect.

‘Apple Awakens from Cryogenic Sleep, Finally Catches Up with the Rest of the Mobile Industry’

Vincent Messina, writing for Cult of Android:

Welcome to 2012.


Post ‘It’s Almost Here’ Predictions Post

I didn’t guess so well this time. I was banking on Apple going iPhone/Macs in September and iPad mini/iPods in October, so I suppose I had those mixed. You can’t win them all.

Everything Apple announced today look great, and I can’t wait to get my hands on them. I’m also secretly hoping iTunes 11 is more than the visual overhaul they’ve shown us thus far. This is going to be a great holiday season for Apple.

  1. This remains to be seen. ↩︎

Apple’s New EarPods

Even this poor blogger has something to get excited about. Order placed.

‘It’s Almost Here’

I did pretty well last time I tried on of these. Let’s see how I do this time:

And this time I’ve got two wildcards to get your mouth watering:

HP Announces Spectre One Desktop

Get a load of that keyboard and that trackpad.

Apple’s Purported New Earbuds

How I approach Apple leaks: if a purported new product makes the old product feel instantly outdated, then it is probably real. These earbuds, which look straight out of A Space Odyssey, pass that test.

Video Demo of What a 4” iPhone Screen Looks Like in Action

MacRumors has a very well-made video showing the hypothetical 4”, 1136x640 screen coming up on the new iPhone, complete with catchy, Apple-y music. The only item I disagree with is that I imagine apps that make use of UIScrollView, such as Twitter for iPhone, will automatically render properly on the new iPhone.

Top 10 Suggested Bob Mansfield Job Titles

John Moltz has a few title suggestions for Bob Mansfield’s returned role to Apple:

Senior Vice President of Yeah, That’s Right, You Didn’t See Nothin’, Pencil-Neck, So Keep Walkin’

Because That’s Where the Content Is

MG Siegler:

And once they have them, just as it was in 2007, Apple will undoubtedly unveil some sort of beautiful hardware. Maybe it will be an actual television, or maybe at first it will just be a new set-top box. It doesn’t matter. People will lust after it because people tend to lust after diamonds rather than pieces of shit — which is exactly what the vast majority of cable boxes currently are. And they’ll iterate and iterate and push apps and other services. They’ll slowly steal the customers from the cable companies. The cable companies will realize this and threaten to back away. Maybe some of them turn to the open arms of Google TV and/or their Motorola division. A couple others go with Microsoft. We’ve seen this story before.

Really well written piece by Siegler. He seems pretty confident that Apple will make a DVR set top box for cable television. I hope he’s right.

Siegler on iOS 6’s Lack of Transit Directions

MG Siegler, on iOS 6’s lack of transit directions in Maps:

I suspect Apple will address this with their own solution sooner rather than later.

Apple saying third party transit apps are better than a native solution is like Apple saying that web apps are better than a native solution. We all know how that turned out.

Thinking This iPad Mini Thing Even Througher

John Gruber:

Throw in cellular networking (which the Nexus doesn’t have), a rear-facing camera (which the Nexus doesn’t have), a competitive starting price on the entry-level Wi-Fi-only model, the App Store’s superior software selection, and worldwide availability (the Nexus 7 is available only in the U.S., Canada, Australia, and the United Kingdom so far), and yeah, I’d say the prospects look OK for Apple in the small tablet market.

John follows up to his earlier piece with more speculation about the iPad mini.

John’s big week has been productive. Defomicron is young and heavily inspired by Daring Fireball. John Gruber’s put on a magnificent show for the past ten years, and I can’t wait for the next ten. Thank you, John, and congratulations.

Pixel Perfect

John Gruber:

The crude big-pixel displays of the ’90s and early ’00s were what made designing for the web feel so janky, at least for anyone coming from the world of print. Our low-resolution comps were, on the web, the real shipping product, and our only font choices were those designed for low-resolution screen use. Good web design, at the time, embraced the pixelated nature of browser rendering.

And today, finally, we can use real typefaces on the web, because they look beautiful on Retina displays. We’ve come a long way. Go read the whole thing, it’s some of Gruber’s best.

Samsung Says ‘No Reasonable Jury Would Ever Side with Apple’ and Requests the Case Be Thrown Out

Steven Sande, for The Unofficial Apple Weblog:

On Monday, Samsung attempted to have Judge Lucy Koh issue a Judgement as a Matter of Law that Apple had not proven its case and that no reasonable jury would ever side with Apple. That would have ended the trial, but Judge Koh threw out the request and the trial will proceed.

They sound confident.

“We wanted to build something great. There was no reason to look at anything [Samsung] had done.”

— Scott Forstall, in response to a Samsung attorney’s question if he’d ever directed anyone at Apple to copy Samsung’s products.

So Apple Is ‘Losing’ the Samsung Lawsuit

Mike Elgan, for Cult of Mac:

The lawsuit appears to be far from over. But already, it’s clear that Samsung is “winning.” Why? Because it’s a contest between a company that cares deeply about its secrets — even small ones — and a company that doesn’t care as much. So the discovery and revelation is punishing Apple.

The first “discovery” he lists is the 7-inch iPad. Yes, the same 7-inch iPad that the New York Times, Bloomberg, and the Wall Street Journal have reported is coming next month. Shocking. Next he says that the lawsuit has revealed that Apple looks at their competition and listens to their customers. Of course Apple looks at their competition and listens to their customers. Come on.

Everyone one of his points is either obvious or irrelevant (78% of iPhone owners use a case… so what?). He ends with what I think is perhaps the most interesting news to come out of the Apple v. Samsung lawsuit: Apple didn’t build a car.

WordPress for iOS Updated to 3.1

From the iOS WordPress blog:

The app has an all-new look, including graphics, colors, and a new sliding panels interface!

Let’s just say the new UI is “inspired” by Twitter for iPad, but it does look nice. Sadly, it still does not support Custom Fields, and neither does any other iOS blogging app. Which makes all of them pretty much useless to me. Sigh.

In Which We Examine Andrew Sorkin’s ‘Apple Shopping List’

Andrew Sorkin, writing for the New York Times:

Question: What would you do if you had $117 billion?

That’s the challenge facing Tim Cook, Apple’s chief, whose company’s cash hoard keeps growing — by about $1 billion a week.

He could hold onto it. He could increase Apple’s dividend, which he instituted this year for the first time.

Or he could spend it.

Oh boy. These posts always go so well.

This is the one no-brainer on the list. Nuance, based in Burlington, Mass., provides much of the speech recognition technology behind Apple’s Siri and dictation functions.

Frankly, I’m surprised Apple hasn’t already bought Nuance. With such a pivotal role in Apple’s marque features this year, it’s shocking that they are licensing dictation software. Nuance is without doubt the best at speech-to-text, and if Apple wants to secure that for their platform, acquisition, not a partnership, is necessary. The fact is that Apple doesn’t want anyone else (read: Google and Microsoft) to match Siri, and if Nuance is out there to be played with, others will jump at it.

Consider this a one-two punch. Apple should buy the social media companies Twitter and Path.

Um, no. And here’s why:

If Apple were to stir together Twitter, Path and its own Photo Stream service — and leveraged all the data it has collected about its users over the years (while mindful of privacy issues) — the company would have quite a product that would keep consumers hooked.

Thing is, Apple isn’t in the business of trying to learn every little detail of their customer’s lives, and it’s in everyone’s best interest that it remains that way. Apple sells devices that we love to happy consumers, it doesn’t sell happy consumers to advertisers we hate.

Research in Motion: Yes, this one may be a head-scratcher, considering that the iPhone seems to have eaten RIM’s BlackBerry for breakfast — and lunch.


Everyone is talking about the mobile wallet. Square, started by the Twitter co-founder Jack Dorsey, has created a unique new electronic payment system though iPhones and iPads.

If Apple wants a mobile payment service of their own (and signs point to yes), they’ll build one. And it certainly won’t have a dongle that plugs into the audio jack. There’s nothing about Square that Apple couldn’t easily replicate and improve upon on their own.

With a stock market value of $13.5 billion, Sprint can be purchased for a song. Apple could easily spend four times more than that — say, $50 billion — to build out the Sprint network and turn it into a showcase for the next generation mobile technology.

Here’s the problem: if Apple is going to spend $65 billion dollars on a cellular network, they aren’t gonna buy Sprint’s. They’ll build their own, and they’ll do it better than anyone else. The instant Apple buys Sprint, AT&T and Verizon will drop the iPhone and Apple will lose millions of customers. It won’t happen. Trust me.

1 for 6. Not too bad, considering most of these speculation posts are insane. Let me add a couple more companies I think Apple really should consider purchasing: Tom Tom, OpenStreetMap, and the plethora of other services Apple is relying upon for map data. If Apple’s smart, and I think they are, they know that they need these sources under lock and key if they want to remain competitive.

If Apple starts buying anyone big, expect them to be services that they are already relying upon. Those are the services that Apple has to worry about, not Twitter or Path, who are relying upon Apple.

The Amazing Tiny Wings 2 Trailer

Just go buy it. Seriously.

The iPad Mini

Peter Burrows and Adam Satariano, reporting for Bloomberg:

The new model will have a screen that’s 7 inches to 8 inches diagonally, less than the current 9.7-inch version, said the people, who asked not to be identified because Apple hasn’t made its plans public. The product, which Apple may announce by October, won’t have the high-definition screen featured on the iPad that was released in March, one of the people said.

There is a lot of smoke billowing around this idea, so much that I know an Apple 7” tablet must be coming. The consensus thus far is that it will have a 7.85”, 1024x768 screen, and it will run iPad apps.

As John Gruber points out, that screen makes sense because it will use nearly identical tooling to the iPhone 3GS, which by now Apple can do very affordably.

My question, though, is this: why would Apple release a brand new product without a Retina display, particularly when they could do it so easily? Why wouldn’t they use iPhone 4 panels cut to size and have a 7”, 2048x1536 display running Retina iPad apps? Apple has been manufacturing (or at least buying) that display for three years now. I would think they’re pretty affordable by now.

On iOS 6’s Omnibox Omission

A few people have been talking lately about Mobile Safari lacking an omnibox in iOS 6, despite the equivalent desktop Safari (coming in Mountain Lion) finally getting the feature pioneered by Google’s Chrome. At first I also thought it mysterious, but in processing it, I think that Apple has good reason for this “omission”.

One of the things Steve Jobs emphasized in his 2007 MacWorld keynote was the iPhone’s dynamic soft keyboard. When the user needs to enter a phone number, the keyboard is a number pad. When the user needs to enter an email address, the keyboard sprouts ‘@’ and ‘.com’ keys. And when the user doesn’t need the keyboard at all, it disappears.

So in Mobile Safari, when a user taps on the domain field, up pops a keyboard with specialized keys (period, forward slash, TLD) in lieu of the spacebar. This makes sense, as URLs don’t contain spaces but often have periods and forward slashes, and always have a TLD. But when the user taps on the search field, the standard iOS keyboard appears to fulfill all space-ful and .com-less Boolean desires.

If these two fields were unified, which keyboard would be presented to the user? The omnibox works on the desktop where there’s a physical, fixed keyboard. On a touchscreen, with the standard iOS keyboard behaviors, the omnibox doesn’t work. Chrome for iOS solved this by adding a row to the top of the standard keyboard with URL-specific keys. That may sound ideal, but in practice that extra row is kludgy and inelegant. Adding an extra row is common practice among text editors, but even there I’m not fond of it.

Further, whereas on the desktop switching between the two fields involves hitting the tab key or moving the mouse, on a touchscreen the user has to tap a field either way. Having a singular field really doesn’t speed anything up for the user.

The omission of the omnibox in Mobile Safari isn’t so much of an omission as it is a feature. Based on the standard behavior of iOS and the good design sense of Apple’s designers, I think it was a conscious decision on their part. I think—and I think Apple would agree—using two fields results in a better user experience than an omnibox could offer.

Signs Suggest Simpler Sharing in iOS 6

Lex Friedman, for MacWorld:

As we’ve reported, iOS 6 employs a new screen when you tap to share content. Where iOS 5 presents a long list of tappable buttons for sharing, say, a photo (Tweet, iMessage, Email, and so on), iOS 6 instead presents a grid of icons. And for some services—like Twitter, Mail, iMessage, and Facebook—iOS 6 uses the icon from the directly related app in question.

That sheet of sharing actions—which some just might call an Action Sheet—looks awfully simple to expand. But why would you want to?

While this would be awesome, the fact is that if it were going to be a feature, developers would already know about it and would already have told is. This isn’t the kind of thing that Apple would reveal right before launch.

But the new Action Sheet UI (which, by the way, is expandable definitely looks like its mean to support third parties, in the same way that it is now clear that all along the iPhone was meant for third party apps. Don’t rule it out for iOS 7.

Breaking: iTunes 11 Will Indeed Support iOS 6

Mark Gurman, reporting for 9to5Mac:

Apple is working on iTunes 11 as a version of iTunes that supports their upcoming iOS 6 release and future devices. Apple typically releases new versions of iTunes alongside major new OS’s and mobile devices. While iTunes 11 is built as an iOS 6 compatible-release, according to sources, iTunes 11 could very well be a release coming farther down the road, and Apple could very well release another iTunes 10.x point update as a simple iOS-6-compatiblity release. One source calls that the more likely situation.

OK, so Apple intends to build an updated version of iTunes to support the next version of iOS, and it may or may not be called iTunes 11? Great detective work, Mr. Holmes.

Gene Simmons Never Had a Personal Computer When He Was a Kid

How do we know? We know because our own well-document research has shown conclusively that a child who lacks his own personal computer during those earliest school years will very probably grow up to be a bass player in a heavy-metal rock band who wears women’s fishnet pantyhose and sticks his tongue down to his kneecaps. Just like Gene Simmons.

And yet, I’d rather buy this than…

Regarding Apple’s Edge and the New Apple TV Interface

Great piece by Cody Fink over at MacStories. He does a good job of explaining why this tweet by former Apple TV engineer Michael Margolis doesn’t actually mean that Apple’s era of great design is over.

Let Siri Find Airplanes Over Your Head

Dave Caolo:

It will use your phone’s GPS location and Wolfram’s flight path trajectory data to identify planes in your area. You’ll receive each flight’s speed, heading, and altitude (with a five-minute delay) from the Federal Aviation Commission‘s real-time trajectory data, as well as airplane type and slant distance, which is the exact angle between your iPhone and the plane. Finally, a sky map provides a visual overview.

Very cool, though I’m not sure I agree with his use-case. Are there other secret Siri features leveraging Wolfram’s databases?


A. T. Faust III at App Advice explains why the oft-reported 7.85-inch iPad screen makes so much sense. He makes an excellent point, though I’m not sure I completely agree with his conclusion.

The Silence of Mike Daisey

If you haven’t already, just listen to it.

Fighting the Stupid

You’d expect The Wall Street Journal and USA Today to be able to calculate simple math. You’d think they were really stupid if they couldn’t subtract 2 from 2. Well…

83-Year Old Suing Apple After Walking into Glass Doors at Retail Store

She then proceeded to sue Apple for their lack of clearly labeled exits as she could not differentiate between the walls and the open door and as a result was trapped in the store for 3 days. During the period she sustained several more injuries to her nose.

Signs in Mountain Lion Point to “Retina” Display MacBooks Sooner Than Later

Like I said: soon.

More Consumer Reports Sensationalism

Marco Arment, on Consumer Reports’ claims of “hotter” iPads:
Any reasonably competent, well-intentioned writer or editor would assume that most people reading this would think the new iPad gets hot, implying severe discomfort and a significant flaw that will affect nearly everyone who uses it, rather than merely warm, which would imply an occasional minor inconvenience for the few people who might notice and care.

The new iPad certainly is hot. This is almost a good as The Verge’s take.

New iPad Tops Three Million


Apple Announces Plans to Initiate Dividend and Share Repurchase Program


Subject to declaration by the Board of Directors, the Company plans to initiate a quarterly dividend of $2.65 per share sometime in the fourth quarter of its fiscal 2012, which begins on July 1, 2012.

Additionally, the Company’s Board of Directors has authorized a $10 billion share repurchase program commencing in the Company’s fiscal 2013, which begins on September 30, 2012. The repurchase program is expected to be executed over three years, with the primary objective of neutralizing the impact of dilution from future employee equity grants and employee stock purchase programs.

Modest dividends and a buy-back program. Making the shareholders happy and securing Apple’s future further. Tim Cook’s Apple is different than Steve’s, but I think that’s a good thing.

What I find most interesting is this statement from Peter Oppenheimer, Apple’s chief financial officer:

Combining dividends, share repurchases, and cash used to net-share-settle vesting RSUs, we anticipate utilizing approximately $45 billion of domestic cash in the first three years of our programs.

Mark my words, Apple will stockpile more than $45 billion in the next three years. So they really aren’t giving up anything.

Apple Conference Call


WHAT: Tim Cook, Apple’s CEO, and Peter Oppenheimer, Apple’s CFO, will host a conference call to announce the outcome of the Company’s discussions concerning its cash balance. Apple® will not be providing an update on the current quarter nor will any topics be discussed other than cash.

Initial speculation said that it might be simply stock dividends. But that would be boring, and frankly un-Apple.

Others have speculated that it has to do with suppliers, and that would make sense. A huge part of Apple’s extreme affordability of late has been its lucrative deals with suppliers set up by Tim Cook.

I’m excited for the morning.

The Agony and the Insanity of Mike Daisey

Rob Schmitz, reporting on Mike Daisey’s fabrication on This American Life:

Cathy Lee, Daisey’s translator in Shenzhen, was with Daisey at this meeting in Shenzhen. I met her in the exact place she took Daisey—the gates of Foxconn. So I asked her: “Did you meet people who fit this description?”

“No,” she said.

“So there was nobody who said they were poisoned by hexane?” I continued.

Lee’s answer was the same: “No. Nobody mentioned the Hexane.”

I pressed Cathy to confirm other key details that Daisey reported. Did the guards have guns when you came here with Mike Daisey? With each question I got the same answer from Lee. “No,” or “This is not true.”

Daisey’s response:

What I do is not journalism. The tools of the theater are not the same as the tools of journalism. For this reason, I regret that I allowed This American Life to air an excerpt from my monologue. This American Life is essentially a journalistic ­- not a theatrical ­- enterprise, and as such it operates under a different set of rules and expectations. But this is my only regret. I am proud that my work seems to have sparked a growing storm of attention and concern over the often appalling conditions under which many of the high-tech products we love so much are assembled in China.

Translated: “I made it all up, but you should still listen to me.” Classy.


This American Life retracts their story on Foxconn’s factories. Mike Daisey, the performer behind The Agony and the Ecstasy of Steve Jobs, apparently wasn’t being completely truthful. Whoops.

Apple Shares Hit $600

Didn’t they just hit $500?

John Gruber Reviews the iPad (3)

John Gruber:

Pixels pixels pixels. Battery battery battery. Speed speed speed.

John reviews the new iPad not by specs but by experience. Which is just how Apple rolls.

Something’s ‘Unraveling’, Alright

Matt Thomas:

Up until now I thought Tim Cook had done a pretty amazing job of taking over as CEO of the most successful company on the planet, but that VentureBeat article has really cast some seeds of doubt in my mind.

More like un-unravelable.

Here’s an idea for technology writers with nothing to write about on Wednesday afternoons: shut up.

The Loop Reviews the New Apple TV

Jim Dalrymple reviews the updated Apple TV:

The Apple TV is the epitome of convenience. With iCloud, I have access to all of my iTunes Match music and videos, so I don’t need to connect to a computer anymore. I can purchase movies, TV shows and I can watch content from Netflix. That’s perfect.

The new Apple TV has an interface that resembles iOS app icons. Hm.

iTunes vs. Blu-ray

Iljitsch van Beijnum at Ars Technica compared the quality of iTunes 1080p downloads and Blu-ray:

I was surprised to see how close the iTunes 1080p download comes to Blu-ray, considering that it’s only a fraction of the file size. And let’s be honest: there are lots of Blu-ray titles that look much worse than this iTunes download. But despite an impressive effort by Apple, Blu-ray still reigns king when it comes to image quality. And unlike iTunes titles, BRDs can have uncompressed multi-channel audio, multiple audio language options, and special features. Am I being greedy in wanting both good-looking downloads for convenience, as well as buy-once-play-anywhere Blu-ray discs of my all-time favorite movies?

The future is digital, whether we like it or not. The quality of video compression will only go up. Not to mention the rising speed of Internet connections and size of storage drives, meaning we’ll have room for those massive Blu-ray-quality files.

Apple and Their Maps

More information on Apple’s use of OpenStreetMap in the new iOS version of iPhoto. One thing of note: Apple’s map tiles are really, really, ugly.

11 Peculiar Meetings Between Famous People

John Lennon, after meeting Elvis Presley:

It was like meeting Englebert Humperdinck.

There’s one about Steve Jobs, but I won’t ruin it for you.

The iMan Cometh

Jony Ive, in an interview with the London Evening Standard:

It is so important to be light on your feet, inquisitive and interested in being wrong. You have that wonderful fascination with the what if questions, but you also need absolute focus and a keen insight into the context and what is important - that is really terribly important. Its about contradictions you have to navigate.

Interested in being wrong.

The entire thing is worth a read, and a rare sight.

iPad Preorders Sell Out

Apple, in a statement released to USA Today:

Customer response to the new iPad has been off the charts and the quantity available for pre-order has been purchased. Customers can continue to order online and receive an estimated delivery date.

Disappointing, as usual.

Apple to Shutdown

Apple will shutdown on July 31 of this year. Honestly, I was surprised the service lasted this long. It never got any serious effort put into it, and iCloud essentially renders it moot.

Poor little guy, never made it passed the beta.

The New iPad’s Most Revolutionary Feature Is Its Battery

Adrian Kingsley-Hughes:

Between the release of the iPad 2 last year and the announcement of the new iPad yesterday, Apple has nearly doubled the capacity of the battery, taking it from 25Wh to a massive 42Wh. Measured in milliamps this boosts the battery from 6944 mAh to a monstrous 11,666 mAh.

The next iPhone is going to be really great.

iPad vs. MacBook Air and iMac

Horace Dediu:

The new iPad now exceeds the total display resolution, has similar speed and storage capacity while having twice the battery life of the thinnest laptop of four years ago.

The next iPhone is going to be great.

MacStories’ iPhoto for iOS Review

Federico Viticci, reviewing iPhoto for iOS:

I also believe, however, that iPhoto for iOS suffers from a serious file management problem, in that it’s the best example of iOS’ lack of a centralized file system where apps are able to easily “talk” to each other and share files or modifications to them.

In short, iPhoto is a great app with lots of features, but it is hindered by the sandboxed nature of iOS. Plus, the album view is hideously ugly.

Only Apple

John Gruber:

No other company could today produce something like this new iPad. Not at these prices, at these quantities, at a worldwide scope, with a content ecosystem and user experience of the iPad’s quality. Apple is in a league of its own, and the iPad exemplifies it.

Marketing Bullshit

Ben Brooks, on the new “4G” indicator for AT&T 4Ss:

So what the hell, Apple? McCarty sees this as Apple caving to AT&T — and that may well be — but more worrisome is that this move is pretty hypocritical and deceitful.

To me, this is just as bad as an iPhone slathered in carrier logos. I can’t believe Apple did this.

They Got It Right the First Time

Linus Edwards:

The only thing Apple has done since the original iPhone is refined it, cut off excess fat, streamlined the design, added storage, added processor speed, added cell speed, and increased the screen resolution. None of these were completely mind blowing and revolutionary changes, they were incremental improvements. Yet, that is only because Apple got the design of the original iPhone right, they nailed the fact smart phones in the next decade will be large touch screens with minimal buttons.

Remember that as you type away furiously about your disappointment. Seriously, what did you expect?

The Little Things

Some small things I’ve noticed about all the new software released today:

Want a tip? Open your RSS reader of choice, right-click on your technology folder, and hit “mark all as read”. The pundits (read: nimrods) will be screaming about what a let down the new iPad is for at least a week, but trust me: they’re going to sell a lot.

Post-Predictions Post



12/14 ain’t bad.

  1. Technically, the new iPad does use Siri, but I know everyone else will disagree. ↩︎

  2. I’m glad I was wrong. ↩︎

Growing iCloud

Neven Mrgan:

I’m paying $20 for an extra 10 GB of iCloud on top of the free 5. This feels fair to me, but it might not go over well with the millions of iOS users should it become necessary. Apple could choose to incrementally increase the free, baseline storage for all, upping it to a free 10 GB this year or the next. It’s what Google has done with Gmail, and it’s certainly a solution that’s popular with users.

I hate to ask Apple for even more free storage, but… I currently have only one iOS device backed up to iCloud, and I’m already using more than half of my 5 GB. If I had an iPad and backed it up to iCloud as well, I’d easily go over. This seems wrong to me. Backups never cost money before iCloud, why should they cost money after?

iOS Ebb and Flow

Chris Suave:

iOS 5 captured approximately 75% of all iOS users in the same amount of time it took Gingerbread to get 4% of all Android users. Even more astounding is that 15 weeks after launch iOS 4 was at 70% and iOS 5 was at 60% while Ice Cream Sandwich got to just 1% share at the same age. If there were any question as to whether iOS had a less fragmented ecosystem than Android, the past two charts provide a fairly definitive answer.

This article could more accurately be titled “The Ebb of Android and the Flow of iOS”. New Android phones are still coming out running year-old operating systems. That’s like Apple selling an iPhone 3GS running iOS 4 that cannot be upgraded. It’s also insane.

We Have Something You Really Have to See. And Touch.

My first-ever predictions post. Let’s go:


These come from “sources” “familiar” with the matter.

iPhoto for iPad

Neven Mrgan:

Photography seems like the obvious target. All of Apple’s creative apps have been ported to iOS with the exception of iPhoto. The built-in Photos app overlaps iPhoto slightly. What aspects of iPhoto aren’t there on iOS today?

It’s either that or iWeb. Two guesses which.

War at the Store

JP Mangalinden:

One employee’s reaction when told I was also looking at PC’s: “Bro, they may be cheaper, but Apple’s all about quality. Our customer service can’t be beat. [fist bump]”

I like that Microsoft stores use the Windows logo. It’s like self-admition that Microsoft’s own logo is terrible.

Frequent, Intense Mature and Suggestive Themes

Marco Arment:

The rationale behind the inconsistently-enforced “Applications must be rated accordingly for the highest level of content that the user is able to access” policy is to avoid undermining these controls. Parents who disable Safari don’t want their kids just downloading Atomic Web Browser instead.

But the current solution is inconsistent, arbitrary, unfair, and ineffective: entire categories of web-browsing and web-content apps are still permitted to bear 4+ ratings. Teenagers who can’t look at porn in Safari or Atomic Web Browser can just get there from Google Search or Twitter instead.

That while dictionary apps are being forced to carry these ratings. This is one of those things in iOS that seems like an afterthought. It’s become almost comical how apps are being labeled1. Apple needs to gut their system and rethink it logically. As any good journalist would, Marco follows proposes a solution:

Add another rating category. Call it something like “Can access unfiltered web content.” Require all apps with such abilities to select that classification in iTunes Connect.


  1. Though decidedly less comical for developers. ↩︎

514,000 Jobs


Throughout our history, Apple has created entirely new products — and entirely new industries — by focusing on innovation. As a result, we’ve created or supported more than 500,000 jobs for U.S. workers: from the engineer who helped invent the iPad to the delivery person who brings it to your door.

Apple is ruining America with its Chinese factories.

Arrested for Breaking the Law of Large Numbers

Dr. Drang:

I don’t really have a problem with the central premise of the article, which is that Apple can’t grow forever at the pace it’s been at recently. I’m not sure why such a self-evident truth needs to take up space in the New York Times — any company that’s growing faster than the economy as a whole can’t continue to do so forever because eventually it would have to become larger than the economy it’s part of — but then I don’t understand why the Times publishes a lot of things.

Sounds like a good problem to have.

Things Apple Could Do Better

Mark Willis:

As I leave my house, my 4S is still on my home wifi network. I walk downstairs and hit the sidewalk. Somewhere between ten steps and two blocks later, my streaming radio cuts out. If I look down at my phone, I see the wifi icon stubbornly holding on to one dot of coverage — coverage it doesn’t even sense anymore, but is reluctant to inform me about — and then, begrudgingly, the “3G” icon appears to take its place.

I run into this very thing when I go out to the garage to work on Fiats. It’s just close enough that my iPhone can just connect to it, yet too far to actually work, and I suddenly stop receiving iMessages for hours at a time.

When was the last time you called an Android user nitpicky? Yeah.

Apple’s New Amsterdam Store


Hey Apple, It’s Time to Get Serious About Stability

Apple has rolled out some serious software innovations over the past two years:

It’s been a big couple of years. Along they way, there have been bugs. Right now there are a lot of them. Some are catastrophic. Apple has long been known for their extremely stable and iterative software enhancements, but lately it has seemed they are more focused on expanding the feature set than stabilizing the old stuff.

To me, that sounds like Android.

For as long as I can remember, Apple’s culture has been one of iterative and stable upgrades, and while I believe they hang on to that today, I think Apple runs the risk of losing it. I understand that they want to innovate in big ways and keep up with their competitors. Perhaps that innovative spirit is taking some focus and some resources off of debugging. That’s a reason, though, and not an excuse.

If I had to speculate, I’d say that Steve Jobs’s dramatic health decline from 2008-2011 is the main cause for this. He knew he was running out of time, and I’m guessing he decided to do as many new things as possible to get the Apple ecosystem to where he envisioned it. Undoubtedly, he left some detailed plans for Tim and the rest of the gang. It was a magnificent achievement, especially when you consider that this man already had 55 years of magnificent achievements under his belt. He never stopped. As Steve said in his 2005 Stanford commencement address:

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Apple has $98 billion in their pocket. They are the largest corporation in the world. They could buy The Walt Disney Company outright, if they wanted. Something tells me it wouldn’t hurt their bottom line much to put a dozen guys on the assignment of bug-fixing permanently.

March 7, Yerba Buena


We have something you really have to see. And touch.

That looks like a Retina display.

An Exclusive Look at Mac OS 9

Thomas Brand:

By identifying changes in network topography Mac OS 9 could set location specific preferences using AppleScript. A user’s desktop pattern, speaker volume, energy settings and personal preferences could be changed depending on the Macs location. Mac OS X still lacks location awareness to this day, but at least it can network with PC. Mac OS 9 was too good for Windows file sharing.

Why a New iOS Home Screen Is a Big Deal

Shawn Blanc:

I don’t see Apple just stealing ideas from Android and Windows Phone and implementing “live widgets” onto the iOS Home screen. When they update the Home screen they’ll have skated to where the puck is going to be.

That’s nice. So’s this. But no one seems to have any idea just how it could be made any better.

Launchpad came out last year for Lion, and it’s the same in Mountain Lion. And it’s just like SpringBoard. I can’t imagine it changing anytime soon (for the record, I have zero problems with it).

FaceTime and iMessage For All

Trevor Gilbert:

The most important group of people to gain from this are the users. Think about this. Currently, if you want to use the features of iMessages, you need to have an iPhone and have friends with iPhones; or have a Blackberry and have friends that use a Blackberry. However, if it became an open standard, it wouldn’t matter what phone it was on, as everyone could speak to each other. Real-time, free-of-charge.

It’s a great concept. But for the very reasons he’s said it would be awesome — phone-agnostic, free, open — Apple will never do it. iMessage and FaceTime are great selling features of the iPhone; why would Apple give that up? To sell more Blackberries? I don’t think so.

The only party that would be seriously hurt with this change are the telecom carriers.

And Apple.

Apple’s iPhone TV Ads: The Complete Campaign

Adweek’s done a compilation of all 84 iPhone ads ever. So great.

Apple Acquires Chomp

Lauren Goode:

Apple on Thursday confirmed it has acquired San Francisco-based start-up Chomp, which operates a search engine for apps, for an undisclosed amount.

In my experience (having tried Chomp once several years ago) app discovery1 engines have never been good, no matter what algorithm they try. Maybe Apple can get it right? Maybe.

  1. As opposed to keyword search. ↩︎

The Enemy of My Enemy Is My Friend

MG Siegler:

And yet, Microsoft rarely bashes Apple publicly anymore. In fact, they often take their side on arguments or come to their defense on issues. Again, these were once bitter rivals. And these times should be the battleground for their bloodiest battles yet. Instead, it’s all holding hands, s’mores, and Kumbaya.

Why? Because Microsoft has an enemy they hate much worse than Apple. And Apple has the same enemy. Google.

I saw the same transition between Steve Jobs and Bill Gates over the past few years. They were friends again when Microsoft infused $150 million into Apple, then they became bitter rivals once more, and then their friendship blossomed for a third time.

Microsoft should probably be going all-in to combat the rise of iOS, but instead they seem far more concerned with spending obscene amounts of money to bolster Bing as a Google competitor. And they seem to truly enjoy undermining Android by way of licensing agreements with key OEM partners.

Is MG upset that Microsoft isn’t declaring war on Apple? Microsoft can’t win against Apple. But they can sure beat Google.

Maybe this all just means that Google is doing something right.

Uh, nope.

All of this makes for a fascinating situation in the tech world. On one side there’s Google. On the other side there’s basically everyone else, with new members seemingly joining on a daily basis. And this side is filled with rivals that under any other circumstance would hate each other. But here they’re allied. The enemy of my enemy is my friend.

Google vs. Twitter, Facebook, Microsoft, and Apple. Good luck with that.

Nightline’s “iFactory”

Direct link to the full video. Definitely worth a watch1.

  1. To ABC: Even Apple’s shying away from iNames. ↩︎

Potato, Potato

Chuck Skoda:

Unification is a great word, and I think it is pretty representative of how Apple is trying to forge ahead. However, the fact remains that today, the way that iOS and OS X are converging is by OS X taking lots of cues from iOS, and not so much the other way around. Call it iOS-ification, unification, or whatever else you want.

He hits the nail; it’s a semantic issue, really. Calling iPads “PC”s should probably relegated by the same fallacy.

The Ultimate Steve Jobs Video Collection

Dozens of videos of Steve Jobs. From way back in the NeXT days up until 2011. This and the Facebook timeline make good companions to Isaacson’s book.

Google Didn’t “Track” iPhones, but It Did Bypass Safari’s Security Settings

Danny Sullivan summarizes the scandal of the past week regarding Google’s tracking cookies. Turns out the Journal sensationalized the story a bit, but Google was still bypassing the security settings of Safari. Don’t be evil.

Apple’s PR “Problem” Is Self-Entitlement

Peter Cohen:

O’Grady’s piece is little more than sour grapes at being left out in the cold.

Always picked last in P.E.

Muckraker Economics

Tomorrow night, NBC will air iFactory, Nightline’s look into Foxconn’s factories. It seems fit that I’d take now to voice my opinions on the issue.

To be clear, the conditions at Foxconn are horrible and inexcusable. But it isn’t Apple’s fault, and it isn’t as if they’re the only ones taking advantage of cheap Chinese labor: Amazon, Sony, Nintendo, and Microsoft all use Foxconn. But Apple’s the one getting all of the attention for the tragedies at Foxconn. It may not be unwarranted, but it’s unfair.

The problem is thus: Americans love to applaud products “Made in the USA” and rag on those “Made in China”, but the fact is that American labor is more expensive, which means American products are more expensive. We say we want products made within our borders, but who’s going to pay $1499 for an iPad when an identical one can be had for $499?

Frugal Americans are going to buy the less expensive one, because that’s just the way we are, and truthfully we couldn’t care less if a product is made in our home nation, as long as we get a good deal. It just sounds good to slap an obnoxious “Buy American” bumper sticker on the back of your Italian Dodge Ram1.

Apple isn’t going to triple their prices, because no one will buy their products. If no one buys their products, then America doesn’t have Apple. And Apple is doing amazing things for America. They’re the most valuable publicly-traded company in the world, and they’re still growing. Do you think that money isn’t being injected into our economy?

  1. Message to American car manufacturers: instead of trying to sell me a car because it was built where I’m from, how about building a car I want to buy? ↩︎

More iOS Devices Sold in 2011 than Macs Since 1984

Horace Dediu:

The iOS platform as a whole reached 316 million cumulative units at the end of last year. The iOS platform overtook the OS X platform in under four years and more iOS devices were sold in 2011 (156 million) than all the Macs ever sold (122 million).

Remember when it used to be Apple Computer?

iOS Permissions Dialogs

Marco Arment:

If an app wants access to all of these, it usually barrages users with a stack of dialogs on its first launch. The barrage-of-dialogs approach, like Windows Vista’s security warnings, isn’t great: users get overwhelmed or annoyed and just start carelessly dismissing all of them without reading them.

Yes, and…

Conscientious developers can usually avoid showing multiple dialogs in a row by only showing them when the data is needed — for instance, I don’t ask for location access unless (and until) a customer selects the automatic-dark-mode setting.

That’s the key to making the permissions works: only ask when necessary, and only ask once.

iOS-ification of OS X

Ben Brooks:

This is what I see happening with OS X and iOS: bringing both to the point where the average user doesn’t have to see a difference between the two OSes, but where there very much are differences between the two.

I hope Ben’s right, and I honestly think he is. Apple’s end goal here isn’t to make OS X into iOS. We’re going to have OS X with its mouse, keyboard, and file system for a long time to come, but in the mean time Apple’s going to unify the experience between the two OSes.

Google Tricked Safari, Tracked Users

Julia Angwin and Jennifer Valentino-Devries:

Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended for that kind of monitoring to be blocked.

Google removed the tracking code after being called on it by the Wall Street Journal, but who knows what else is lurking. Is anyone surprised? “Don’t be evil” was long ago replaced with “OK, let’s be evil”.

Retina Artwork Found in Messages App

Arnold Kim:

A look at some of the resources from Apple’s new Messages app shows several graphics that come in multi-part TIFFs that include regular and double resolution versions. In fact, if you look at the information embedded within the images, you can see the resources were at one point named in the same “@2x” convention.

We began seeing retina artwork in iPad apps roughly a year ago, and the retina iPad is launching next month.

Observations on Mac OS X Mountain Lion

Skeuomorphism is here to stay. Five years ago, one of the big features of features of Leopard was a unified UI: rid of Aqua themes, pro themes, and brushed metal. Snow Leopard continued that trend, and then Lion broke it with faux-leather Address Book and iCal. Today, Mountain Lion adds Reminders, Notes, and Game Center to the leather trend. People tend to think it’s terrible and publicly scream about it, but I don’t mind it so much. I’m probably nuts.

iCal is now Calendar and iChat is now Messages. I’m not sad to see these iMonikers start to disappear. iCal was a terrible name, period. Address Book was renamed Contacts, and System Preferences is now Settings, but those changes are less interesting.

Safari 5.2 adds a unified address/search bar. My theory on the delay of a Safari “omnibar” is that Apple looked at Chrome and thought, “We can do better than that!” and it took them until now to realize that actually they couldn’t, and they should probably just put it in already. I don’t care, I’m just glad that it’s finally here. Count on it appearing in iOS 6.

Notification Center for the Mac was inevitable. I privately predicted it way back in June. Sorry, Growl.

The new accounts settings pane is a godsend. iOS has always had a simple interface for adding email, contacts, and calendar accounts, and Lion Mail brought that to the desktop. Mountain Lion adds support for Flickr and Twitter, among others, baked right into Settings. This is excellent.

Notes and reminders are removed from Mail and Calendar, which is way over do (especially for notes).

Notes raises a few questions for me. The new Mac version has explicit support for inline images and rich text. But the iPhone and iPad apps don’t, and in Apple’s screenshots it seems like that content is simply stripped. Hopefully that won’t create syncing errors where images disappear when pushed back and forth between iPhones and iMacs. Alternatively, iOS 5.1 or 6 could add support for these features.

Messages is how IM should have been done years ago.

Gatekeeper is an awesome security feature for the vast majority of Mac users, and for power users, it’s a one-time toggle to turn it off. I know people are going to fuss and whine about it, but really there’s no reason to.

Mountain Lion adds two new icons to the dock that aren’t blue and glossy1. The glowing blue running indicators are still on by default. That’s interesting, because in the Lion betas they were off by default, and in the public release they were turned back on. Apparently, Apple still doesn’t think they’ve reached the point with frozen states and resuming to justify it.

For complete coverage of all of the changes coming in OS X Mountain Lion, I suggest MacWorld.

  1. The Messages icon, unfortunately, is. At least it isn’t an orb. ↩︎

Apple’s Mountain Lion Page

OS X Mountain Lion arrives this summer. With all-new features inspired by iPad, the Mac just keeps getting better and better.

I was betting on “Lion S”. You can download the Messages app for Lion today.

Mountain Lion

John Gruber:

The recurring theme: Apple is fighting against cruft — inconsistencies and oddities that have accumulated over the years, which made sense at one point but no longer — like managing to-dos in iCal (because CalDAV was being used to sync them to a server) or notes in Mail (because IMAP was the syncing back-end). The changes and additions in Mountain Lion are in a consistent vein: making things simpler and more obvious, closer to how things should be rather than simply how they always have been.

Apple broke the news of Mountain Lion in a strange but, I think, very cool way: about a dozen private, one-on-one, keynote presentations with writers. “We’re starting to do some things differently,” said Phil Schiller.

Podcasting: Apple’s Illegitimate Child

Linus Edwards:

On a Mac you can have podcasts automatically downloaded to iTunes when they are released, however, that feature is not available on the iPhone.

I can’t even begin to explain just how irritating this really is. I love all of the 5by5 podcasts, but I hate having to go into the slow iTunes Store app every time I want to listen to one.

iOS ‘86

What would iOS look like in 1986?

Apple Will Correct Contact API Usage

Tom Neumayr, Apple spokesman:

Apps that collect or transmit a user’s contact data without their prior permission are in violation of our guidelines. We’re working to make this even better for our customers, and as we have done with location services, any app wishing to access contact data will require explicit user approval in a future software release.


Tim Cook Delivers Speech at Goldman Sachs

Tim Cook:

We should stay extremely focused on a few things, rather than try to do so many that we did nothing well. We should only go into markets where we can make a significant contribution to society, not just sell a lot of products.

Regarding iPad:

We started using [the iPad] at Apple well before it was launched. We had our shades pulled so no one could see us, but it quickly became that 80-90% of my consumption and work was done on the iPad.

Regarding Apple TV:

So, with Apple TV however, despite the barriers in that market, for those of us who use it, we’ve always thought there was something there. If we kept following our intuition and kept pulling the string, we might find something that was larger. For those people that have it right now, the customer satisfaction is off the chart. We need something that could go more main-market for it to be a serious category.

One more thing:

We have 100 million users of iCloud — we just launched it in October! This is unbelievable.

Wall Street Journal Says LTE iPad 3

Spencer E. Ante and Jessica E.Vascellaro:

Verizon Wireless and AT&T Inc. will sell a version of the coming iPad that runs on their newest fourth-generation wireless networks, according to people familiar with the matter, as the battle to cash in on big investments in mobile broadband heats up.

The Wall Street Journal has been hit and miss, in my experience. Sometimes they hit it right on the head, sometimes they miss wildly.

This time, I have a hunch they’re right.

iPad 3, March 7

Rene Ritchie narrows down the date.

The Discomforting Nature of Ecosystems

Shadoe Huard:

For me, that discomfort hit when I realized that it isn’t the technical hurdles holding me back from taking the plunge on my first non Apple product in years, but simply the mere inconvenience resulting from having to take a few extra steps to complete tasks Apple has by and large automated for me. For someone less technically savvy, the thought alone of using products from different platforms must be overwhelming.

He makes some good points about ecosystems throughout, and his piece is definitely worth a read, but I have to disagree with the above. Isn’t that right there the very reason to stick with Apple in the first place? Because their ecosystem is so darn good, and so many things — iCloud and AirPlay, for example — are “automated”. “It just works”.

The problem is that every computing platform wants to be a basket. Even if I switched to another another vendor’s smartphone, I’d still be encouraged - likely with good reason, to switch into their ecosystem. But who can, or wants, to keep re-committing their digital lives in that fashion whenever they buy a new computer?

Arguing that companies like Apple should ditch the ecosystem model — even if that is better for consumers — simply isn’t going to work, they’re never going to do it. So that leaves us with choosing which ecosystem is best. And I, and millions of others, think that’s Apple.

ITV’s Warning to Apple

Katherine Rushton:

However, insiders fear that the world’s biggest company might take a different stance under Tim Cook, who replaced Steve Jobs as chief executive shortly before Mr Jobs died in August last year.

I get it, Steve Jobs was super relaxed about not getting the name he wanted for the Apple TV, and Tim Cook’s a loose cannon. Right.

Eddy Cue Accepts Grammy Award on Behalf of Steve Jobs

Eddy Cue:

On behalf of Steve’s wife, Laurene, his children, and everyone at Apple, I’d like to thank you for honoring Steve with the Trustees Grammy Award. Steve was a visionary, a mentor, and a very close friend. I had the incredible honor of working with him for the last fifteen years.

Accepting this award means so much to me because music meant so much to him. He told us that music shaped his life…it made him who he was. Everyone that knows Steve knows the profound impact that artists like Bob Dylan and The Beatles had on him.
Steve was focused on bringing music to everyone in innovative ways. We talked about it every single day. When he introduced the iPod in 2001, people asked “Why is Apple making a music player?” His answer was simple: “We love music, and it’s always good to do something you love.

His family and I know that this Grammy would have been very special to him, so I thank you for honoring him today.


Hello, I’m a Mac.

And I’m a PC.

Those familiar words headlined the “Get A Mac” ad campaign, one of Apple’s most memorable and most-parodied. Those ads popularized the misnomer of referring to Wintels as “PCs” and Macintoshes as “Macs”. People developed the idea that Macs weren’t PCs, even though by definition they are and were. For that, I hate the term “PC”. It’s had so many meanings over the years that it’s evolved into a convoluted and ambiguous mess.

The latest debate over PCs has been whether or not the iPad should be classified as one. Wait a second — so we’ve gone from Macs being totally different than PCs to Apple’s crowning achievement, the iPad, being steadfastly defended as one by its biggest fans. Well I’ll tell you right now: the iPad is not a PC.

Yes, the iPad is personal. Yes, the iPad is a computer. It is a personal computer, but it is not a PC. Put another way, all PCs are personal computers, but not all personal computers are PCs. A PC has a keyboard, a monitor, and a mouse or trackpad (or nub). An iPad is meant to be used with exactly one of those things. A PC has a big hard drive and lots of RAM and is open to all kinds of software and hardware. An iPad has a small flash drive, minimal RAM, and is famously closed.

Here’s the biggest hole in the “iPad as a PC” argument: if you’re going to say that the iPad should be classified a PC, then how can you say that the iPhone shouldn’t? You can’t. The iPad and the iPhone have much more in common than the iPad and PCs. They run the same operating system, are controlled via the same means, and do pretty much all the same things. But it sounds absurd to label a cell phone as a PC. That’s because it is.

The iPhone is not a PC, it’s a smartphone. Similarly, the iPad is not a PC, it’s a tablet — not a “Tablet PC”, mind you, but a completely separate, two-year-old category of device. It’s hard for us to think of the iPad being in a distinct category because the category is so tiny. As Marco Arment said fourteen months ago: “There really isn’t much of a tablet market. There’s an iPad market.”

Does that mean that the iPad can’t replace a PC? Absolutely not. Does that mean that the PC industry has nothing to worry about? Hell no. The iPad will and has in fact already begun to replace PCs, but that’s the key: it’s replacing PCs, it isn’t becoming one. Jobs himself said at the D8 conference almost two years ago, “I think PCs are going to be like trucks. Less people will need them, and this is going to make some people uneasy.” Clearly he did not mean that iPads are going to be like trucks and less people are going to need them. He sets a clear distinction between PCs and iPads. PCs are on their way out, and iPads are on their way in.

PCs are the devices of yesteryear; tablets are the devices of tomorrow. The iPad is the future, and it isn’t going to up and become the past. I think Steve Jobs would be ashamed of all those calling the iPad a PC. With the iPhone and later the iPad, he wasn’t aiming to reinvent the “PC”, he was aiming to revolutionize “personal computing”. He did.

Apple’s New Siri Ads

Lesson for Samsung: stop copying three-year-old iPhones and start copying Apple’s advertising. This is how it’s done.

And here’s the second ad released the other day: Rock God.

Need for Greed

Nate Boateng:

The thought that a small development team is expected to do months work for free is insane to me. Yes, there are tons of successful apps that are universal (see Instapaper, Due, and Twitteriffic), but the perception that we are entitled to that is not only selfish, it’s just plain wrong.

I agree wholeheartedly. Software developers work hard to create their applications for us, and they deserve to be rewarded. You wouldn’t ask the Starbucks barista for a free vente latte because you bought a tall one yesterday — that would be absurd — yet this is essentially what people are asking today of Tapbots.

iPad 3 in Early March

John Paczkowski:

Sources say the company has chosen the first week in March to debut the successor to the iPad 2, and will do so at one of its trademark special events.

Retina Display, A6 chip, early March. Count on it.

Calendar Data is Freely Shared As Well


Also calendar data. That’s also freely available without a user consent.

This isn’t a “feature request”, Apple. It’s a bug report. And since complaining means a lot more when accompanied with a helpful suggestion, here you go: Location Services, Push Notifications, and a new Contacts & Calendars Access panel get grouped under a single “Permissions” list item in Settings.

iOS Address Book Should Prompt the User for Permission

Marco Arment, on the very thing I discussed yesterday:

Apple needs to change the Address Book API to require user permission first, like Core Location and Push Notifications do. I don’t care how many applications break as a result. Not requiring user permission to date should be treated as a security hole and patched promptly.

And he’s a developer using the contact API.

The Controversy Surrounding Path; iOS’s Address Book API

Earlier this week, Path got caught up in controversy when it was discovered that its iPhone app was uploading each user’s entire address book to Path’s servers. Today, they set things right with a public apology and an announcement that they’d deleted all of the data and released an updated version of the app that explicitly asks the user if Path can use the contact database. This was without a doubt the right move for them, but it is a result of a larger issue.

I’m shocked that Apple allowed this in the first place. Applications are given, if they so choose, full access to any iPhone’s contacts database without any user interaction whatsoever. The behavior never has to be authorized, and cannot be turned off. This isn’t the first time it’s come up, either. I, for one, won’t be contented until Apple fixes their policy and requires user authorization for address book access.

Location Services is exactly how I imagine this would work. Each app that wants access to a user’s contacts would prompt once in-app, and then control would be diverted to a switch inside Settings. A “Contact Services” menu would let the user see which apps have accessed (or are accessing) his/her contacts and turn off that access either on an app-to-app basis or all together.

It’s surprises me that this behavior has gone unchanged by Apple for almost four years now, and I wouldn’t be surprised to learn that it was actually an oversight. Hopefully the blog coverage Path has brought to the issue will get the ball rolling inside Apple, whose fix is well past due. Unfortunately, the tech press seems more interested in the bad decision making done at Path than in the shortcomings at Apple. That’s a first.

Siri Accounts for 1/4 of Wolfram Alpha Queries

The additional use of Wolfram Alpha’s technology because of Siri has caused the company’s staff to grow to 200 people.

While I don’t know how much of an increase it is “to 200”, I’d still say that’s impressive on Apple’s part. Good for both of them.

Hi-DPI in Lion 10.7.3

TUAW has screenshots of all the updated graphics in Lion 10.7.3. My guess: retina Macs are coming. Soon.